Marketing Studies
Our marketing studies provide companies, associations, and organizations with well-founded, scientifically backed answers to current marketing questions.
They can be commissioned directly with us or developed together in the form of a sponsorship – individually tailored to your company and industry.
Typical questions we answer with a marketing study
- How do customers perceive my company or product?
- What does the current market situation look like?
- Where is the industry heading?
- Is the investment worthwhile for a new business area?
- What does digital transformation in marketing mean for Switzerland and my company?
- How do my current and potential customers respond to my communication measures?
Set-up of our Marketing Studies
Our studies are conducted by experienced faculty and staff at the IMM. The content can be fully tailored to your company's wishes and needs.
Scope
We conduct studies in all kinds of formats – from projects completed within a few weeks to long-term studies we've been running for several years.
How To Get Started
Reach out to us, and together we'll develop the project approach. We can tailor our proposal to your specific needs.