Contract Research
You commission the Institute of Marketing Management to address your company-specific question. We have the expertise to cover the full range of topics within marketing management and can also draw on the support of other institutes when needed.
Areas of Our Contract Research
- Qualitative research to gain insights into complex questions
- Quantitative research methods to describe and predict consumer behavior through models, correlations, and numerical patterns
- Market analyses for product innovations or business expansions
- Development of the value proposition
- Design of business models in the digital age
- Needs analyses to capture employee perspectives for your own or third-party companies
- A CRM audit
- Development of a communication strategy
- and much more
Set-Up
The project is led by faculty and staff at the IMM. The project content can be fully tailored to the company's wishes and needs, and may also include accompanying projects.
Scope
We handle projects of all kinds and durations – from projects completed within two months to those we have been managing for several years.
How to Get Started
Reach out to us, and together we'll develop the project approach. We can tailor our proposal to your specific needs.
Our Contract Research Reference Projects
Price Analysis in Food Retail
(available in German)
View project details
Target Group Profiles in Tobacco Prevention
(available in German)
View project details
International Market Potential Analysis
(available in German)
View project details
Brand Image Securitas AG
(available in German)
View project details
Brand Image FC Zürich
(available in German)
View project details
Conjoint Analysis for Assortment Optimization for a Food Retailer
(available in German)
View project details
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Overview of completed and ongoing projectsConsulting and Research for You