Design Thinking Projects 2023
At a glance
The design thinking projects are carried out as part of the elective modules "Design Thinking" in the Master in Business Administration with specialization in Marketing and "Customer Centric Innovation" in the Master in Business Administration with specialization in Innovation and Entrepreneurship. The projects aim to enable students to develop technical, methodological, social and personal skills in the context of practical work as an identifiable personal achievement. The six teams solved challenging problems for renowned practice partners using the design thinking approach.