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Anita Sigg

Anita Sigg

Anita Sigg

ZHAW School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Gertrudstrasse 8
8400 Winterthur

+41 (0) 58 934 79 55

Personal profile

Management role

  • dep. Director of Institute, Wealth und Asset Management
  • Head, Center of Personal Finance and Wealth Management

Position at the ZHAW

- Lecturer in Banking and Finance

Professional development teaching

Expertise and research interests

- Personal Finance / Financial Consulting/Planning / Wealth Management
- FinTech / Service Design in Banking
- Swiss Banking / Financial Center Competitiveness/ Banking Business Models

Educational background

1991 MSc in Economics, University of Zurich

2000 Management Development Program, Zürcher Kantonalbank

2001 Accelerated Development Program, London Business School

2003 Training in Higher Education Didactic, Didactic Center ETH

2009 CAS Research Expertise, Zurich University of Applied Sciences ZHAW

Professional milestones

1992-1996 Head Marketing Research, Zürcher Kantonalbank

1996-2001 Head Marketmanagement Retailbanking, Zürcher Kantonalbank

2002-2002 Project Manager, Digma Management Consulting and Foundation Ökopolis

2003-2011 Lecturer and Project Manager Banking und Finance, ZHAW

2011-2015 Head Center of Banking und Finance, ZHAW

since 2015 Head Center of Personal Finance und Wealth Management, ZHAW

since 2011 Member of the Board of Directors, Zürcher Kantonalbank



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Other publications