Swiss MarTech Award 2027

Why take part?

• 2 free tickets: Submit your project and receive two free entry tickets to the Swiss MarTech Summit 2027.
• Visibility: Get a platform in front of industry experts and the media.
• Recognition: Position yourself as a leading innovator in MarTech.
• Networking: Build valuable connections with companies, agencies and researchers.
• Growth: Receive valuable feedback from the jury and industry audience.

 

Who can apply?

The Swiss MarTech Award is open to:

• Start-ups and scale-ups with innovative MarTech solutions
• Agencies that have delivered outstanding MarTech projects
• Companies setting new standards with MarTech

 

Application process

1. Online application: Tell us about your project idea using the submission-button below. Once submitted, we'll be happy to inform you about the next steps.
2. Review by the expert jury: Our jury of industry experts evaluates the submissions.
3. Finalist pitches: The three best applicants present their project at the Swiss MarTech Summit 2027.
4. Audience voting & award ceremony: The winners are determined by a combination of the jury's decision and live audience voting.

 

 

Key dates

• Application deadline: 30 April 2027
• Announcement of finalists: 17 May 2027
• Award ceremony: 2 June 2027 at the Swiss MarTech Summit

Submit your project idea now!

Take the opportunity and submit your project this year!

 

Evaluation criteria

The Swiss MarTech Award honours companies whose MarTech projects have created outstanding value, both for their own organisation and for their customers. The following criteria are applied when evaluating submissions:

1. Core idea
2. Integration of the MarTech initiative into the overall corporate and marketing strategy
3. Use and integration of (modern) technologies and data handling (data management, quality and governance)
4. Interaction between the MarTech project and the organisation's structure and culture (processes, management involvement, collaboration between departments, particularly IT)
5. Involvement of project staff (internal and external) and their skills
6. Consideration of customer needs
7. Quantitative and qualitative proof of success (KPIs)
8. Degree of innovation and creativity: consideration of how innovative the project is, for example through the use of new technologies, unconventional approaches or creative problem-solving that stands out from common standards
9. Sustainability and scalability: the extent to which the project is designed for the long term and creates lasting value, as well as its potential to be rolled out to other areas, markets or target groups
10. Presentation of the submission and overall impression