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Judith-Rahel Seitz

Judith-Rahel Seitz

Judith-Rahel Seitz

ZHAW School of Management and Law
Department Operations & Services
Theaterstrasse 15b
8400 Winterthur

+41 (0) 58 934 76 77

Work at ZHAW

Position at the ZHAW

Senior Lecturer in Marketing and International Management | Project Leader | Career Coach

Professional development teaching

MAS Arts Management

Education and Continuing education

Expertise and research interests

Marketing Management
Strategic Management
Educational Management
International Management
Project Management

Academic teaching activities in:
- BSc Marketing Management
- BSc International Business & Management
- BSc Business Administration
- BSc Management Skills and Project Management
- CAS Kulturbetriebsführung (Arts Management)

Professional milestones

2014-today: ZHAW School of Management and Law, Switzerland
Senior Lecturer in International Management and Marketing | Project Leader| Career Coach
- Coordinator of the teaching module International Business & Management
- Senior Lecturer in International Management, Marketing, Management Skills, Project Management
- Career Coach to students and Senior Consultant
- Project Leader for the freshmen’s week (with 2000 new students each fall semester)
- Responsible for the Buddy Program (senior students are integrating and mentoring freshmen)
- Responsible for the relations to all feeder schools

2021-today: Ortsbürgergemeinde St.Gallen, Switzerland
Citizens Council (Bürgerrätin) of the City of St.Gallen
- Responsible for the departement "culture and education"
- Member of the Board for Citizenship (Einbürgerungsrätin)

2021-today: Natural History Museum St.Gallen, Switzerland
Member of the Fondation Board of the Natural History Museum St.Gallen

2018-today: JUBAGIMMO AG, Switzerland
Member of the Board of Directors

2011-2014: ZHAW School of Management and Law, Switzerland
Head of Marketing & Development
- Development and management of the marketing department
- Responsible for Corporate Brandmanagement, Product Management, Alumni
Relations, Corporate Relations, CRM, Grafik & Layout
- Senior Lecturer in Business Administration

2011: London School of Commerce, London, UK and Kuala Lumpur, MY
Lecturer in Strategic Management at LSC's MBA Program

2007-2010: Rieter Management AG, Switzerland
Project Manager in Corporate Planning & Development
- Responsible for corporate and divisional strategy,
- Project Manager for strategic and organisational projects as well as mergers & acquisition
- Head of Competitive Intelligence
International projects in Germany, France, Italy, USA, China, India and UK

2004-2006: Mars Inc., Switzerland und Spain
International Management Trainee
Responsible for projects in Marketing, Sales, Logistics, Production, Finance
and Strategy

2002-2004: Kantonsschule am Burggraben, St.Gallen, Switzerland
Highschool Teacher in Business Administration, Economics and Law

Educational background

CAS in Coaching (2018)
ZHAW, Zurich University of Applied Sciences, Switzerland

CAS in Leadership (2014)
ZHAW, Zurich University of Applied Sciences, Switzerland

CEMS MIM (2004),
Master in International Management / CEMS
Erasmus University Rotterdam, Netherlands

lic.oec./ dipl.Hdl. HSG (2004),
Master in Business Administration
Master in Educational Management
University of St. Gallen, Switzerland

Membership of networks


Books and monographs, peer-reviewed