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Patricia Enzmann

Patricia Enzmann

Patricia Enzmann

ZHAW School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 89

Work at ZHAW

Position at the ZHAW

Research Associate Center for Culture and Creativity in International Business


Doing Business / Digital Transformation in Asia Pacific, BSc
Intercultural Management for Incomings, BSc
Intercultural and International Organizational Communication, MA


2021 Asia Observatory (completed)
2019 Asia Entrepreneurship Training Program in Switzerland and Indonesia (completed)
2016 Sino-Swiss Zhenjiang Industrial Park Training (completed)
2014 Feasibility study Energy and Water Hubs in China (completed)

Education and Continuing education

Expertise and research interests

In my research and related to my doctoral studies at the Université Savoie Mont Blanc, I investigate the value creation process for crafts through the deployment of cultural resources.

Professional milestones

2014-today Department International Business: Research Associate
2019-2021 Department International Business: Head Center for Asia Business a.i.
2009-2013 European Union Chamber of Commerce in Nanjing: General Manager
2000-2007 UBS AG: Business Management and Development Specialist Trade & Export Finance, Basle, Zurich, London and Luxembourg, Private Banking Diploma

Educational background

2017 ZHAW: CAS Hochschuldidaktik
2009 CKGSB Shanghai: MBA in General Management, Dean's list award top 3
2000 University of Berne: MSc in I/O Psychology, Social Psychology and Marketing
1995 University of Basle: BSc in Psychology and Business Administration


Articles in scientific journal, peer-reviewed
Other publications