Patricia Enzmann

Personal profile

Position at the ZHAW

Research Associate Center for Culture, Behavior & Creative Systems

Lectures

Doing Business / Digital Transformation in Asia Pacific, BSc
Intercultural Management for Incomings, BSc
Intercultural and International Organizational Communication, MA

Projects

2021 Asia Observatory (completed)
2019 Asia Entrepreneurship Training Program in Switzerland and Indonesia (completed)
2016 Sino-Swiss Zhenjiang Industrial Park Training (completed)
2014 Feasibility study Energy and Water Hubs in China (completed)

Expertise and research interests

Sustainable entrepreneurship in the intersection of strategy and institutional theory, China and ASEAN countries, culture and creative industry

Educational background

2017 ZHAW: CAS Hochschuldidaktik
2009 CKGSB Shanghai: MBA in General Management, Dean's list award top 3
2000 University of Berne: MSc in I/O Psychology, Social Psychology and Marketing
1995 University of Basle: BSc in Psychology and Business Administration

Professional milestones

2014-today Department International Business: Research Associate
2019-2021 Department International Business: Head Center for Asia Business a.i.
2009-2013 European Union Chamber of Commerce in Nanjing: General Manager
2000-2007 UBS AG: Business Management and Development Specialist Trade & Export Finance, Basle, Zurich, London and Luxembourg, Private Banking Diploma

Publications

• Enzmann, Patricia; Mösli, Matteo,

  2022.

  Seizing opportunities : ASEAN country cluster readiness in light of the fourth industrial revolution.

  Asia and the Global Economy.

  2(1), pp. 100021.

  Available from: https://doi.org/10.1016/j.aglobe.2021.100021

• Barthelmess Röthlisberger, Petra; Enzmann, Patricia; Settelen, Michael; Schärmeli, Nicolas,

  2018.

  Navigating ambiguity : distributive and integrative negotiation tactics in China.

  Central European Business Review.

  7(2), pp. 21-43.

  Available from: https://doi.org/10.18267/j.cebr.197

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