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Patricia Enzmann

Patricia Enzmann

Patricia Enzmann

ZHAW School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 66 89

Personal profile

Position at the ZHAW

Research Associate Center for Culture, Behavior & Creative Systems


Doing Business / Digital Transformation in Asia Pacific, BSc
Intercultural Management for Incomings, BSc
Intercultural and International Organizational Communication, MA


2021 Asia Observatory (completed)
2019 Asia Entrepreneurship Training Program in Switzerland and Indonesia (completed)
2016 Sino-Swiss Zhenjiang Industrial Park Training (completed)
2014 Feasibility study Energy and Water Hubs in China (completed)

Expertise and research interests

Sustainable entrepreneurship in the intersection of strategy and institutional theory, China and ASEAN countries, culture and creative industry

Educational background

2017 ZHAW: CAS Hochschuldidaktik
2009 CKGSB Shanghai: MBA in General Management, Dean's list award top 3
2000 University of Berne: MSc in I/O Psychology, Social Psychology and Marketing
1995 University of Basle: BSc in Psychology and Business Administration

Professional milestones

2014-today Department International Business: Research Associate
2019-2021 Department International Business: Head Center for Asia Business a.i.
2009-2013 European Union Chamber of Commerce in Nanjing: General Manager
2000-2007 UBS AG: Business Management and Development Specialist Trade & Export Finance, Basle, Zurich, London and Luxembourg, Private Banking Diploma


Articles in scientific journal, peer-reviewed