Patricia Enzmann

Work at ZHAW

Position

Research Associate

Focus

• My research focuses on entrepreneurship, innovation and strategy in a cultural context from the perspective of international organizations and markets. In particular, I explore the question of how entrepreneurs use cultural resources in the value creation process.
• Asia Observatory (working group completed in 2021)
• Asia Enterprenership Training Program in Schwitzerland and in Indonesia (project in collaboration with ETH Zurich completed in 2019)
• Sino-Swiss Zhenjiang Industrial Park Training (training completed in 2016)
• Feasibility Study Energy and Water Hubs in China (project completed in 2014)

Teaching

• Intercultural and International Organizational Communication (Master)
• Intercultural Management for Incomings (Bachelor)
• Doing Business / Digital Transformation in Asia Pacific (Bachelor)

Experience

• Research Associate
  ZHAW SML Department International Business
  02 / 2014 - today
• Head Center for Asia Business a.i.
  ZHAW SML Department International Business
  05 / 2019 - 12 / 2021
• General Manager
  European Union Chamber of Commerce in China, Nanjing
  10 / 2009 - 04 / 2013
• Business Management and Development Specialist Trade & Export Finance, Switzerland, London and Luxembourg, Private Banking Diploma
  UBS AG
  12 / 2000 - 09 / 2007

Education and Continuing education

Education

• MBA, Dean's List Award / General Management
  CKGSB Shanghai
  10 / 2007 - 05 / 2009
• MSc / I/O Psychology, Social Psychology and Business Administration
  University of Berne
  10 / 1995 - 07 / 2000
• BSc / Psychology and Business Administration
  University of Basle
  10 / 1992 - 10 / 1995

Continuing Education

• WBK R Boot Camp
  ZHAW
  12 / 2022
• CAS Hochschuldidaktik
  ZHAW
  04 / 2017

Publications

• Enzmann, Patricia; Mösli, Matteo,

  2022.

  Seizing opportunities : ASEAN country cluster readiness in light of the fourth industrial revolution.

  Asia and the Global Economy.

  2(1), pp. 100021.

  Available from: https://doi.org/10.1016/j.aglobe.2021.100021

• Barthelmess Röthlisberger, Petra; Enzmann, Patricia; Settelen, Michael; Schärmeli, Nicolas,

  2018.

  Navigating ambiguity : distributive and integrative negotiation tactics in China.

  Central European Business Review.

  7(2), pp. 21-43.

  Available from: https://doi.org/10.18267/j.cebr.197

• Enzmann, Patricia,

  2023.

  Business sustainability impacts of blockchain technology adoption : exploratory study of potential stakeholder power shifts in the case of Uber [paper].

  In:

  34th Annual Conference of the International Association for Business and Society (IABS), Bath, United Kingdom, 5-11 June 2023.

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