MSc in Business Administration – Major Public Management

"Anyone studying Public Management at the ZHAW School of Management and Law is choosing more than a profession – they are actively shaping the future of our coexistence."
Dr. Karin Brunner Schmid, Head of Program
The Master's program in Business Administration with a Specialization in Public Management is aimed at people who want to take on responsibility for organizations, for society, and for the future. In a world that is constantly changing, we need specialists who think in an interdisciplinary way, act strategically, and are always on the lookout for social added value.
Whether in public administration or in state-affiliated companies, public management means solving complex challenges, driving innovation, and continually promoting the common good. This degree program provides you with the tools to be effective in demanding leadership positions – through sound knowledge, practical relevance, and a clear set of values.
At a Glance
Title: Master of Science (MSc) ZHAW in Business Administration with Specialization in Public Management
Start of New Program: Summer School (compulsory module included in studies) in week 36 (before the start of the semester), the Summer School can also be booked by external students, start of semester Mid-September
Registration deadline: 30 May 2026 - apply now
Workload: 90 ECTS credits (corresponding to approx. 2,700 hours of study)
Duration: 4 semesters (allows balancing work and family responsibilities of 60 percent).
Location: Winterthur, Canton of Zurich (Switzerland)
Classes held on: Mondays and Tuesdays, one day on site, one day flexible
Semester Fee: CHF 720.-
Admission Requirements: Admission Procedure
Language of Instruction: German (mandatory to provide certificate C1 in German), partly English
Accreditation/Award: AACSB, EQUIS, AMBA, Top European Business School (Financial Times Ranking)

"The program has given me a deeper understanding of the complex interrelationships in the public sector. The study trip, in particular, provided me with an exciting, international perspective and showed me the possibilities of a digital and future-oriented administration."
Pascal Fritzenwallner, Alumnus, MSc in Business Administration – Major in Public and Nonprofit Management
What you can expect
- An interdisciplinary education with a focus on public governance, leadership, and sustainability.
- Practical projects with partners from administration, politics, and civil society.
- Personal support and opportunities for individual development.
- Access to an extensive network of experts and alumni.
Your contribution counts
With an MSc in Public Management, you will make an active contribution to the further development of our society. You will design processes, structures, and strategies that improve the lives of many people and find a meaningful professional perspective along the way.
Content and Program Structure
The modules of the Public Management specialization will provide you with in-depth knowledge of the special framework conditions of administration, public companies, and non-profit organizations. In addition to applying tools for planning resources, quality, project, and stakeholder management, you will analyze and design complex operational structures and develop an understanding of interdisciplinary relationships. As you complete applied research projects on behalf of partners from the public sector, you will improve your ability to do scientific work.
By choosing a specialization, you will gain in-depth knowledge of issues in your chosen area of interest. The following focus areas are available:
- Digital Transformation
- International Development Cooperation
- Innovation and Collaboration
For external Students
As Flexible as You
This study program will allow you to meet work or family obligations of approx. 50% in addition to pursuing a higher education degree.
Your standard course of study lasts four semesters. Most of the modules take place on Mondays or Tuesdays during the semester and are taught as face-to-face, online, or flex classes. In addition, there are two one-week summer schools outside the semester, which are also taught in the classroom (before the 1st and 3rd semesters).
In the third semester, you will be able to immerse in the focus area you have chosen. Alternatively, you can spend this semester abroad at one of our numerous partner universities. A semester abroad allows you to build up an international network, improve your foreign language skills, and experience studying from a different perspective.
At the end of the program, you will write an academic Master's thesis on a practically relevant issue of your choice.

"The interdisciplinary view of the interaction between social, economic, and political aspects taught in the Master's program helped me advance my career in the public sector."
Rico Roffler, Alumnus, MSc in Business Administration – Major in Public and Nonprofit Management
Your Career Prospects
Possible fields of activity
- Project management
- Research work
- Assisting members of executive boards
- Controlling
- Demanding specialist work
- Public affairs
- Corporate social responsibility
- Consulting
Our degree program does not focus solely on individual functions such as HR, marketing, or controlling, but on the breadth of the public sector and its diverse fields of activity. This makes our graduates flexible and widely deployable across public administrations, NGOs, politics, consulting, and international organizations.
Admission
Applicants are admitted to the program subject to an application procedure. Applicants must meet the following criteria:
- A bachelor's degree in Business Administration from an officially recognized academic university or university of applied sciences.
- Successful completion of a related degree program worth at least 180 ECTS credits and high grades in the relevant subjects.
- Excellent communication skills in German and English.
Our Master's degree program is primarily aimed at graduates from business-related disciplines. At the same time, we welcome lateral entrants from other fields of study – such as political science, natural sciences, social sciences, or law. In this way, we create an interdisciplinary learning environment where a wide range of perspectives and backgrounds come together.
Do you want to know if you have the right qualifications? Take our non-binding admission check.
Brochure, in German
Information and Enrollment
MSc Information Events
Find out more about our practice-oriented Master's degree programs at the information events and ask us your questions.
Admission Check
Are you interested in a Master's degree program and would like to know whether you meet the requirements? Or do you have questions about the course?
Enrollment Master's Degree Programs
With a Master's degree, you are investing in your future. You will expand your professional and personal skills and increase your career opportunities.
MSc Information Events
Admission Check
Enrollment Master's Degree Programs
Find out more about our practice-oriented Master's degree programs at the information events and ask us your questions.
Are you interested in a Master's degree program and would like to know whether you meet the requirements? Or do you have questions about the course?
With a Master's degree, you are investing in your future. You will expand your professional and personal skills and increase your career opportunities.