WBK Artificial Intelligence in Fundraising

The continuing professional development course on Artificial Intelligence in Fundraising is aimed at:

• Employees of NPOs and public institutions who wish to expand their fundraising knowledge by exploring a ‘hot topic’
• Individuals who would like to gain an initial insight into the topic of artificial intelligence in fundraising
• People with a general interest in the topic of artificial intelligence in fundraising

• The course ‘Artificial Intelligence in Fundraising’ explores and discusses the transformative power of artificial intelligence (AI) in the field of fundraising.
• Participants will gain an insight into how AI technologies can revolutionise existing fundraising strategies whilst simultaneously increasing efficiency.
• You will receive an introduction to artificial intelligence.
• You will learn about fundamental concepts and the various types of AI systems that are useful for fundraising.
• You will discover exciting areas of application for artificial intelligence in fundraising.
• You will learn about case studies of AI’s use in fundraising.

• Introduction to Artificial Intelligence (AI).
• The benefits of fundamental concepts and different types of AI systems in fundraising.
• Decision-making through machine learning, predictive analytics and causal AI.
• Areas of application for artificial intelligence in fundraising.
• An in-depth look at topics such as personalised communication, efficient donor management, campaign optimisation and predictive models for donor retention.
• Case studies of AI in fundraising.
• AI for realigning marketing strategy: We explain how the use of AI can refine marketing strategy to engage potential donors more effectively and increase conversion rates.
• AI to improve discovery and retention: You will learn how AI tools can be used to help donors discover your organization and to shape more tailored experiences that improve retention.
• AI for major donor prospecting and relationship management: You will discover how AI can support prospect research and help deepen relationships with major donors with tailored strategies.

The course takes place online and comprises a mix of teaching methods, including lectures and workshops.

The lesson will take place online on Saturday 7 November 2026 from 1.00 pm to 4.00 pm.

The WBK course on Artificial Intelligence in Fundraising will be delivered in English by John Abdulla.

Der WBK Künstliche Intelligenz im Fundraising wird auf Englisch von John Abdulla, Director, Constituent Product at Oxfam America, durchgeführt.

John Abdulla is a lecturer in the CAS Fundraising Strategies and Director, Constituent Product at Oxfam America in Boston, USA. His team oversees digital product and data strategy; responsible for managing data infrastructure, AI transformation, and developing technology platforms designed to create valuable experiences for Oxfam's community to realize and direct their power to end the injustice of poverty.

With over 20 years of experience in digital strategy, product development, and marketing, he has led major system transformations, website redesigns, advertising campaigns, content strategies, analytics programs, and public mobilization initiatives.

Registrations are accepted on an ongoing basis and processed in the order in which they are received. The number of participants is limited.