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A Guide to Data Storytelling in the Public Sector

Communicating Public Finances Effectively

At a glance


The Data Storytelling Guide is designed to support finance professionals working in the public domain to translate facts, numbers, and expert knowledge into understandable and relatable stories. It presents PFM specialists with a menu of options to realize their communication project by offering tips, tricks, and a helpful toolbox for each element of a data-driven story. It also includes a framework that outlines the process and individual steps when telling a story.