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Online Retailer Survey 2022

Success Factors and Omnichannel Services in Digital Commerce

At a glance

  • Project leader : Dr. Darius Zumstein
  • Co-project leader : Carmen Oswald
  • Project status : completed
  • Funding partner : Third party (Worldline Schweiz AG, Swisscom AG, BSI Business Systems Integration AG (Zürich), CRIF AG, TWINT AG, JMC Software AG, bob Finance AG / 0%-Finanzierung bobzero), Other (, Handelsverband Österreich)
  • Contact person : Darius Zumstein


The Swiss Online Retailer Survey 2022 is the fifth online retail survey the first author has conducted. A total of 625 online retailers participated in it, including business-to-consumer (88%), business-to-business (43%), and direct-toconsumer (13%) companies. In addition to 496 Swiss retailers, 109 Austrian online retailers also took part in the representative survey. After the boom in e-commerce in 2020 and 2021 due to the corona pandemic, normality has returned for many retailers.