Configurator as a Service (CaaS) # Sales Automation for KMUs
At a glance
- Project leader : Carmen Oswald, Dr. Darius Zumstein
- Project team : Aron Heynen
- Project budget : CHF 15'000
- Project status : completed
- Funding partner : Innosuisse
- Contact person : Carmen Oswald
Description
The Institute for Marketing Management (IMM) provided Sitewerk AG with technical and methodological support in the development of the "Configurator as a Service" (CaaS). The success of the CaaS will essentially depend on the acceptance and on the application possibilities by the companies and end users. The following project contents were developed:
- Survey of the requirements for CaaS solutions in order to determine the different industry and market activities
- Survey of SME managers on the potential benefits of configurators
- Determination of frustration potentials, needs and optimization requirements with regard to marketing and sales processes and their Systems
- Elicitation of the degree of complexity of CaaS through in-depth interviews
- Elaboration of use cases
- Final presentation