EPICUR II
xpanding Public Interest by Communicating Understandable Research: Marketing of the EJO as a Dissemination Network
At a glance
- Project leader : Prof. Dr. Vinzenz Wyss
- Project team : Dr. Marco Bardus, Filip Dingerkus, Mirco Saner
- Project budget : CHF 190'000
- Project status : completed
- Funding partner : SNSF (AGORA)
- Project partner : USI/ Prof. Dr. Stephan Russ-Mohl
- Contact person : Filip Dingerkus
Description
The European Journalism Observatory (EJO, de.ejo-online.eu),
which currently operates in 13 languages (Albanian, Arabic, Czech,
English, French, German, Italian, Latvian, Polish, Romanian,
Serbian, Portuguese and Russian) was the basis of the project.
This AGORA project extended and strengthened EJO’s network of
cooperating research institutions, journalism training facilities
and newsrooms in the German speaking part of Switzerland, improved
the English EJO platform which is needed for joint dissemination
efforts (in coopertion with the Reuters Institute for the Study of
Journalism at the University of Oxford) and made the project more
visible by a strong effort in social media marketing. In
particular, the focus was on the dissemination of communications
and journalism research from Switzerland and in Switzerland, also
across the language barriers in the country, and trying to mobilize
the younger communications researchers to participate actively in
dissemination efforts and to train their communication and
reporting skills
in dealing with the media.
Important was the strong partnership between IAM at ZHAW with the
“headquarters” of EJO at the University
of Lugano. Together they implemented a “marketing plan” addressing
the operations of EJO in the German and Italian speaking world and
finally reached out for the Suisse Romande where a French version
of EJO has started in fall 2017.