Literacy for Entrepreneurship
Modelling Reading and Writing Skills for Entrepreneurship
At a glance
- Project leader : Prof. Dr. Triantafyllia Liana Konstantinidou
- Co-project leader : Prof. Dr. Joachim Hoefele
- Project team : Dr. Madalina Chitez, Elsa Liste Lamas, Alex Rickert, Brittany Rodriguez
- Project budget : CHF 200'000
- Project status : completed
- Funding partner : SNSF
- Contact person : Triantafyllia Liana Konstantinidou
Entrepreneurship education and competencies for entrepreneurship
have received increasing attention at various levels of education
in the last decade and have become major fields of
interdisciplinary research (Fayolle, 2007 & 2010; Weber et al.,
2014 for overviews). In the German speaking countries researchers
have particularly focused on entrepreneurship in Vocational
Education and Training (VET) schools, designed and evaluated
entrepreneurship education programs and developed lists of
students’ competencies related to entrepreneurship (Holtsch, 2008 &
2014; Oser & Volery, 2014; Müller et al., 2014; Bijedic, 2013).
However, little attention has been paid on literacy skills (reading
and writing) important for entrepreneurship (UNESCO, 2015; European
Commission, 2008; European Commission, 2000), especially that a
significant number of VET students have a migration and
linguistically diverse background (Hoefele & Konstantinidou, in
Migrants represent an important pool of potential entrepreneurs as they are more likely to start a business than natives. Nevertheless, migrant population seems more prone to failure in business due to the multicultural challenges it has to face. Part of these challenges is represented by the lack of linguistic skills (European Commission, 2015; European Commission, 2008.)
Starting a new business is an act that not only requires
creative and social skills but also a high level of literacy skills
in order to persuade clients, write concepts, apply for loans and
govern administrative work. Jakobs, Lehnen and Schindler (2005, 8)
point out that the skill to communicate in written form is a key
competence that determines career opportunities.
For this reason, the project focuses on reading and writing skills related to entrepreneurship. We aim to give a linguistic description of genres and text patterns that occur within the process of the foundation and running a company. Therefore, we use a corpus-driven methodology with an emphasis on n-gramms/chunks, key words, text procedures and registers. The description of genre and text patterns should answer the question what reading and writing skills do future entrepreneurs need and lead to important conclusions regarding the teaching of entrepreneurship related writing skills.
Petersen, Maren; Kammasch, Gudrun, eds.,
Technische Bildung im Kontext von 'Digitalisierung' / 'Automatisierung' : Tendenzen, Möglichkeiten, Perspektiven - Wege zu technischer Bildung.
14. Ingenieurpädagogische Regionaltagung 2019, Universität Bremen, 23.-25. Mai 2019.