Publications

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Rios-Morales, Ruth; Crotts, John C.,
2011.
Sales force technology for the hospitality industry.
In:
Ordonez de Pablos, Patricia; Tennyson, Robert D.; Zhao, Jingyuan, eds.,
Global hospitality and tourism management technologies.
Hershey:
IGI Global.
pp. 136-150.
Available from: https://doi.org/10.4018/978-1-61350-041-5.ch009
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Barthelmess, Petra; Hannich, Frank; Weissert, Susanne,
2011.
Swiss-South Korean comparative study on image perception and ecological orientation.
Swiss Federal Department of Foreign Affairs (FDFA).
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Rios-Morales, Ruth; Brennan, Louis,
2010.
The Emergence of SWFs and the European Perspective.
In:
Brennan, Louis, ed.,
The emergence of southern multinationals : their impact on europe.
Basingstoke:
Palgrave Macmillan.
pp. 242-260.
Available from: https://doi.org/10.1057/9780230306165
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Hallier Willi, Christine; Melewar, TC,
2008.
In:
Proceedings of the 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG.
4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, Atlanta GA, USA, 2008.
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Hallier Willi, Christine; Melewar, TC,
2008.
In:
Proceedings of the 2008 academy of marketing conference : reflective marketing in a material world.
Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008.
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Hallier, Christine,
2008.
In:
Harris, Lisa; Dennis, Charles, eds.,
Marketing the e-Business.
New York:
Routledge.
pp. 305-309.
Routledge e-business series.
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Hallier, Christine; Harris, Lisa,
2007.
Creating a new value dimension with respectable differentiation potential by using corporate blogs[paper].
In:
Proceedings of the academy of marketing conference 2007 : marketing theory into practice.
Academy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007.
London:
Kingston Business School.
Research paper series.
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Hallier Willi, Christine; Melewar, T.C.,
2007.
In:
Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007.
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Rios-Morales, Ruth; O'Donovan, David,
2006.
Can the Latin American and Caribbean countries emulate the Irish model of FDI attraction?.
CEPAL Review.
2006(88), pp. 49-66.
Available from: https://doi.org/10.18356/e89235c7-en
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Winistörfer, Herbert; Spirig, Kuno; Teuscher, Peter; Dubielzig, Frank; Furrer, Bettina,
2005.
Methodenentwicklung zu Social Management.
In:
Das Unternehmen in der Gesellschaft : die soziale Dimension der Nachhaltigkeit in Theorie und Praxis - was leisten Schweizer Unternehmen?.
Zürich:
ÖBU.
pp. 62-66.
Schriftenreihe ÖBU ; 26.