Press & News | ZHAW School of Management and Law

28.04.23

Crisis Simulation - The Final Module of the MBA

Little sleep, difficult conditions and a strategic crisis in a Swiss SME form the framework of the crisis management simulation of the Master of Business Administration (MBA).

18.04.23

Swiss Companies Conduct Increasingly Professional Content Marketing

Nearly two-thirds of all Swiss companies rely on content marketing as part of their marketing communications, according to the 2023 Content Marketing Study conducted by ZHAW. However, the growing marketing activities by competitors also mean that…

13.04.23

Swiss Managers Survey: Competitiveness and Uncertainty

The 4th edition of the ZHAW survey examines how Swiss companies are responding to increasing geopolitical tensions.

11.04.23

International Symposium in Morocco

Khaldoun Dia-Eddine participated in an international symposium in Rabat on the values of Islamic sciences in achieving civilizational goals.

04.04.23

Marketing Automation Becoming Increasingly Important for Businesses

Whether sharing content on social media, sending e-mails to customers, or handling lead generation, the use of automated processes in marketing is becoming increasingly important for Swiss companies. This is according to the latest Marketing…

31.03.23

CPTPP Becomes European with UK Accession, Making it a Global Framework for Trade Liberalization

Although the U.S. has left the original TPP under Donald Trump, an astonishing momentum has developed around the Trans-Pacific Partnership (CPTPP).

23.03.23

Blueprint for Economic Reform in post-war Ukraine

DIZH-Project “Economic priorities in post-war Ukraine”

13.02.23

Final report from our project on network charges for flexible loads (NETFLEX)

“The final report from our project on network charges for flexible loads (#NETFLEX) was published this week. We are planning to take a more detailed look at the findings as part of P&D projects, the #PATHFNDR consortium as well as a continuing…

02.02.23

The Global Pulse: Jan Lemke

Jan Lemke graduated from the ZHAW School of Management and Law with a BSc in International Management and is a passionate and successful floorball player.

26.01.23

ZHAW joins alliance of European universities

In January, the ZHAW became the first Swiss university to join the EELISA alliance. This offers the opportunity to work with high-ranking universities from the EU region and strengthen partnerships within Europe.

11.01.23

The Global Pulse: Rahel Leugger

Rahel Leugger is the Managing Director of Stadtoase Zurich and graduated with a Master of Business Administration (MBA) from the School of Management and Law in spring 2022.

21.12.22

Crisis communication is a management matter

An interview with Dr. Albena Björck in the online magazine “Persönlich”, the leading online platform of the Swiss marketing and communications industry.

02.11.22

Zurich meets Berlin

As part of the “Zurich meets Berlin” festival this November, the Zurich City Council, Cantonal Parliament, and numerous Zurich-based universities showcase their city in the heart of Europe as an internationally attractive location for science,…

12.10.22

New Professors

On September 27, 2022, the University council has awarded Professor‘s titles for the School of Management and Law.

12.10.22

New Co-Lead Center for Corporate Responsibility

Dr. Marco Clemente is the new head of the Corporate Responsibility Research Center at the ZHAW School of Management and Law, together with Prof. Dr. Christian Vögtlin.

04.10.22

The Global Pulse: Sara Nilsson

Sara Nilsson works as a Research Assistant in the Department of International Business and pursues a soccer career in addition to her academic work as a competitive athlete.

19.09.22

Tradable gas allowances for gas savings and cost reduction

A market-based solution to save gas and reduce payments to supplier countries.

15.09.22

Delivery Problems and Rising Costs Plague Online Retailers

The lifting of Corona prevention measures led to a decline in online store sales for just a quarter of retailers, according to the latest Swiss Online Retailer Survey published by ZHAW. However, many online retailers are complaining about delivery…

14.09.22

“The experiences and needs of persons with disabilities in using paratransit services”

People with disabilities still do not receive equal treatment when it comes to using public transport and often have to resort to calling on so-called paratransit services. In an interdisciplinary article published in the “Disability and Health…

12.09.22

Hydropower reserve by means of tradeable obligations

Within the context of rising electricity prices, the storage reserve that the federal government wishes to procure via an auction will likely be very expensive. In the following article, we propose an alternative instrument for procuring this…