“Those who continue as before risk being caught off guard by the next shock”: Prof. Florian Keller in a ZKB interview
Rising uncertainty, shrinking markets: resilience is becoming increasingly important for Zurich-based SMEs. In an interview with Zürcher Kantonalbank, Florian Keller, ZHAW expert in geopolitics and competitiveness, explains how companies can remain successful.
Together with Patrick Sulser, Head of Special Advisory Services and Financing at Zürcher Kantonalbank, Prof. Florian Keller—who leads the Center for Geopolitics and Competitiveness at ZHAW—shares his insights on the ZKB blog.
Whether addressing the specific situation of Zurich SMEs or the economic outlook for Switzerland, Europe and the world, Prof. Keller provides relevant, practice-oriented answers.