Geopolitical Risks and Global Business
"When markets fragment and alliances shift, business as usual becomes business at risk."
Dr. Siyana Gurova, Research Associate & Lecturer ZHAW School of Management and Law
Political tensions, trade conflicts, and shifting alliances are fundamentally reshaping the environment for global business. Understanding geopolitical risks is now essential not only for developing strategies but for rethinking entire business models. At the Center for Geopolitics and Competitiveness, we analyze how major geopolitical developments impact companies’ operations, supply chains, and market positions. We support businesses in adapting to a more fragmented and uncertain global economy.
Focus Areas
Our current research and consulting activities focus on the following areas of expertise:
- Geopolitical risks in a fragmented economy (Innosuisse-funded project)
- Swiss Managers Survey
- ZHAW International Business Podium: A series of events that addresses political and economic developments and engages with experts and scholars to discuss current issues.
Revival of the strongman – really?
15.04.2025
In an era of growing geopolitical uncertainty, traditional toughness is no longer enough. Successful leadership in global business now demands situational strength, soft power, and strategic flexibility. This article analyzes why classic ideals of masculinity are losing relevance amid geopolitical risks—and which leadership skills matter today: (link to the article in german)(PDF 80,2 KB)
Switzerland is not a G-20 member - and yet it is involved
24.10.2024
Switzerland is not an official G-20 member – yet it remains actively involved in shaping global economic policy. Dominique Ursprung and Mira Braun detail this unique role in Die Volkswirtschaft: (link to the article in german)
Trans Pacific Partnership CPTPP
21.09.2023
Momentum around the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is growing, with six countries seeking membership—while Switzerland remains on the sidelines. Dominique Ursprung explains why CPTPP is becoming increasingly important for Switzerland in Die Volkswirtschaft: Waiting Line at the Trans-Pacific Free Trade Zone. (Article in German)
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2018.
Old wine and new bottles : a critical appraisal of the middle-income trap in BRICS countries.
Russian Journal of Economics.
4(2), pp. 133-154.
Available from: https://doi.org/10.3897/j.ruje.4.27726
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2018.
Standortförderung : die Grossen schwingen jetzt die Peitsche.
Neue Zürcher Zeitung.
Available from: https://www.nzz.ch/meinung/standortfoerderung-die-grossen-schwingen-jetzt-die-peitsche-ld.1352589
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2018.
In:
2018 Global Marketing Conference at Tokyo Proceedings.
2018 Global Marketing Conference, Tokyo, 26-29 July 2018.
Global Alliance of Marketing & Management Associations.
pp. 1494-1502.
Available from: https://doi.org/10.15444/GMC2018.12.08.01
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Seelhofer, Daniel; Graf, Christian Olivier; Guhl, Selina,
2018.
Developing a project management culture in institutions of higher learning[poster].
In:
4th International Scientific Conference Knowledge Based Sustainable Economic (ERAZ) , Sofia, Bulgaria, 7 June 2018.
University of National and World Economy - Sofia.
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Duma, Fabio; Bendoni, Wendy K.,
2018.
Digital Personas in the luxury market segment : creating a better luxury experience.
In:
l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017.
Le Mont-sur-Lausanne:
LEP.
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2018.
In:
Research Colloquium 2018, Winterthur, 23. Mai 2018.
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Hartwell, Christopher A.; Malinowska, Anna P.,
2018.
Finance a úvěr - Czech Journal of Economics and Finance.
68(2), pp. 120-143.
Available from: http://journal.fsv.cuni.cz/storage/1404_hartwell.pdf
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Ebnöther, Christoph; Lopez, Erica,
2018.
Hochschulpolitische Entwicklungen Dezember 2017 bis Juni 2018.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
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2018.
Interdisciplinary understanding of a crisis : towards an international crisis classification matrix[paper].
In:
4th International Scientific Conference ERAZ 2018 Conference Proceedings.
ERAZ 2018, Sofia, Bulgaria, 7 June 2018.
Association of Economists and Managers of the Balkans.
pp. 323-329.
Available from: https://doi.org/10.31410/eraz.2018.323
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Meylan, Grégoire; Haupt, Melanie; Duygan, Mert; Hellweg, Stefanie; Stauffacher, Michael,
2018.
Waste Management.
81, pp. 11-21.
Available from: https://doi.org/10.1016/j.wasman.2018.09.017