Maya Gadgil

Maya Gadgil

ZHAW School of Management and Law
Department International Business
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 46 03
maya.gadgil@zhaw.ch

Publications

• Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya,

  2021.

  There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea

  .

  In:

  Mosca, Fabrizio; Casalegno, Cecilia; Gallo, Rosalia, eds.,

  Developing Successful Global Strategies for Marketing Luxury Brands.

  Hershey:

  IGI Global.

  pp. 230-260.

  Available from: https://doi.org/10.4018/978-1-7998-5882-9.ch013

• Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,

  2020.

  Mastering the digital transformation as a heritage luxury fashion brand

  .

  In:

  Marché et Organisations.

  Editions L' Harmattan.

  pp. 33-54.

  Available from: https://doi.org/10.3917/maorg.037.0033

• Gadgil, Maya; Guhl, Selina; Björck, Albena,

  2021.

  A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [paper].

  In:

  Proceedings of the Global Fashion Management Conference 2021.

  Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.

  Global Alliance of Marketing & Management Associations.

  pp. 231-235.

  Available from: https://doi.org/10.15444/GFMC2021.04.02.01

• Duma, Fabio; Gadgil, Maya,

  2019.

  Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market [paper].

  In:

  2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.

  Global Alliance of Marketing & Management Associations.

  pp. 554-564.

  Available from: https://doi.org/10.15444/GFMC2019.05.08.02

• Duma, Fabio; Gadgil, Maya,

  2018.

  David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury [paper].

  In:

  2018 Global Marketing Conference at Tokyo Proceedings.

  2018 Global Marketing Conference, Tokyo, 26-29 July 2018.

  Global Alliance of Marketing & Management Associations.

  pp. 1494-1502.

  Available from: https://doi.org/10.15444/GMC2018.12.08.01

• Duma, Fabio; Gadgil, Maya,

  2018.

  The rise of independent niche luxury brands in the era of masstige.

  In:

  Monaco Symposium on Luxury, Monaco, 12-13 April 2018.

  INSEEC U..

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