Maya Gadgil

Publications

Book chapters, peer-reviewed

• Björck, A., & Gadgil, M. (2024). Marrying crisis preparation and strategic planning. In A. Diers-Lawson, A. Schwarz, F. Meissner, & S. Ravazzani (Eds.), Risk and crisis communication in Europe : towards integrating theory and practice in unstable and turbulent times (pp. 28–37). Routledge. https://doi.org/10.4324/9781003375296-4
• Pedrazzi, C., Duma, F., & Gadgil, M. (2021). There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea. In F. Mosca, C. Casalegno, & R. Gallo (Eds.), Developing Successful Global Strategies for Marketing Luxury Brands (pp. 230–260). IGI Global. https://doi.org/10.4018/978-1-7998-5882-9.ch013
• Duma, F., Labati, F., Brunetti, G., & Gadgil, M. (2020). Mastering the digital transformation as a heritage luxury fashion brand. In Marché et Organisations (pp. 33–54). Editions L’ Harmattan. https://doi.org/10.3917/maorg.037.0033

Written conference contributions, peer-reviewed

• Gadgil, M., Guhl, S., & Björck, A. (2021). A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [Conference paper]. Proceedings of the Global Fashion Management Conference 2021, 231–235. https://doi.org/10.15444/GFMC2021.04.02.01
• Duma, F., & Gadgil, M. (2019). Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market [Conference paper]. Global Fashion Management Conference, 554–564. https://doi.org/10.15444/GFMC2019.05.08.02
• Duma, F., & Gadgil, M. (2018). David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury [Conference paper]. 2018 Global Marketing Conference at Tokyo Proceedings, 1494–1502. https://doi.org/10.15444/GMC2018.12.08.01

Other publications

• Kendzia, M. J., Neville, T., & Gadgil, M. (2025). Built, not born : how education predicts billionaire wealth. IZA – Institute of Labor Economics. https://doi.org/10.2139/ssrn.5353577
• Enzmann, P., Gadgil, M., & McKnight, S. (2023, June 9). Business sustainability impacts of blockchain technology adoption : exploratory study of potential stakeholder power shifts in the case of Uber. 34th Annual Conference of the International Association for Business and Society (IABS), Bath, United Kingdom, 5-11 June 2023.

Oral conference contributions and abstracts

Duma, F., & Gadgil, M. (2018). The rise of independent niche luxury brands in the era of masstige. Monaco Symposium on Luxury, Monaco, 12-13 April 2018.

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