Maya Gadgil
Maya Gadgil
ZHAW
School of Management and Law
Department International Business
Theaterstrasse 17
8400 Winterthur
Publications
Articles in scientific journal, peer-reviewed
Meier, J. et al. (2026) 'Shifting sustainability values and voluntary simplicity orientations among Swiss University students between 2015 and 2023', Discover Sustainability, 7(305). doi: 10.1007/s43621-026-02731-x.
Book chapters, peer-reviewed
- Björck, A. and Gadgil, M. (2024) 'Marrying crisis preparation and strategic planning', in Diers-Lawson, A. et al. (eds) Risk and crisis communication in Europe : towards integrating theory and practice in unstable and turbulent times. New York: Routledge, pp. 28–37. doi: 10.4324/9781003375296-4.
- Pedrazzi, C., Duma, F. and Gadgil, M. (2021) 'There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea', in Mosca, F., Casalegno, C., and Gallo, R. (eds) Developing Successful Global Strategies for Marketing Luxury Brands. Hershey: IGI Global, pp. 230–260. doi: 10.4018/978-1-7998-5882-9.ch013.
- Duma, F. et al. (2020) 'Mastering the digital transformation as a heritage luxury fashion brand', in Marché et Organisations. Editions L" Harmattan, pp. 33–54. doi: 10.3917/maorg.037.0033.
Written conference contributions, peer-reviewed
- Gadgil, M., Guhl, S. and Björck, A. (2021) 'A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management', in Proceedings of the Global Fashion Management Conference 2021. Global Alliance of Marketing & Management Associations, pp. 231–235. doi: 10.15444/GFMC2021.04.02.01.
- Duma, F. and Gadgil, M. (2019) 'Breaking the rules of luxury : decoding a born digital niche watch brand's recipe for success in a competitive market', in Global Fashion Management Conference. Global Alliance of Marketing & Management Associations, pp. 554–564. doi: 10.15444/GFMC2019.05.08.02.
- Duma, F. and Gadgil, M. (2018) 'David versus Goliath "Deluxe" : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury', in 2018 Global Marketing Conference at Tokyo Proceedings. Global Alliance of Marketing & Management Associations, pp. 1494–1502. doi: 10.15444/GMC2018.12.08.01.
Other publications
- Kendzia, M. J., Neville, T. and Gadgil, M. (2025) Built, not born : how education predicts billionaire wealth. Bonn: IZA – Institute of Labor Economics. doi: 10.2139/ssrn.5353577.
- Enzmann, P., Gadgil, M. and McKnight, S. (2023) 'Business sustainability impacts of blockchain technology adoption : exploratory study of potential stakeholder power shifts in the case of Uber', in 34th Annual Conference of the International Association for Business and Society (IABS), Bath, United Kingdom, 5-11 June 2023.
Oral conference contributions and abstracts
Duma, F. and Gadgil, M. (2018) 'The rise of independent niche luxury brands in the era of masstige', in Monaco Symposium on Luxury, Monaco, 12-13 April 2018. INSEEC U.