Selina Guhl

Work at ZHAW

Position

Research Associate & Project Manager

Teaching

MAS in Business Administration

Professional development teaching

MAS Business Administration

Education and Continuing education

Education

M.A. in Social Sciences
University of Zurich
09 / 2009 - 12 / 2014

Continuing Education

CAS in Higher & Professional Education
ZHAW School of Management and Law
08 / 2022

Publications

• Björck, Albena; Guhl, Selina,

  2023.

  Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers

  .

  In:

  Rodríguez-Salcedo, Natalia; Moreno, Ángeles; Einwiller, Sabine; Recalde, Mónica, eds.,

  (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times.

  Bingley:

  Emerald.

  pp. 99-121.

  Advances in Public Relations and Communication Management ; 6.

  Available from: https://doi.org/10.1108/S2398-391420230000006007

• Gadgil, Maya; Guhl, Selina; Björck, Albena,

  2021.

  A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [paper].

  In:

  Proceedings of the Global Fashion Management Conference 2021.

  Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.

  Global Alliance of Marketing & Management Associations.

  pp. 231-235.

  Available from: https://doi.org/10.15444/GFMC2021.04.02.01

• Hintz, Oliver; Guhl, Selina,

  2021.

  Führungslehrgang steigert Managementkompetenzen.

  Journal der Securitas Gruppe.

  (237), pp. 24.

• Guhl, Selina,

  2020.

  Leadership in Krisenzeiten.

  Competence.

  2020, pp. 50.

  Available from: https://doi.org/10.21256/zhaw-21270

• Seelhofer, Daniel; Graf, Christian Olivier; Guhl, Selina,

  2018.

  Developing a project management culture in institutions of higher learning [poster].

  In:

  4th International Scientific Conference Knowledge Based Sustainable Economic (ERAZ) , Sofia, Bulgaria, 7 June 2018.

  University of National and World Economy - Sofia.

• Björck, Albena; Guhl, Selina; Sticher, Robin,

  2021.

  Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations.

  In:

  EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.

go back