Selina Guhl
Selina Guhl
ZHAW
School of Management and Law
International Management Institute
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Research Associate & Project Manager
Teaching
MAS in Business Administration
Education and Continuing education
Education
M.A. in Social Sciences
University of Zurich
09 / 2009 - 12 / 2014
Continuing Education
CAS in Higher & Professional Education
ZHAW School of Management and Law
08 / 2022
Publications
Book chapters, peer-reviewed
Björck, A. and Guhl, S. (2023) 'Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers', in Rodríguez-Salcedo, N. et al. (eds) (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald, pp. 99–121. doi: 10.1108/S2398-391420230000006007.
Written conference contributions, peer-reviewed
Gadgil, M., Guhl, S. and Björck, A. (2021) 'A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management', in Proceedings of the Global Fashion Management Conference 2021. Global Alliance of Marketing & Management Associations, pp. 231–235. doi: 10.15444/GFMC2021.04.02.01.
Other publications
- Hintz, O. and Guhl, S. (2021) 'Führungslehrgang steigert Managementkompetenzen', Journal der Securitas Gruppe, (237), p. 24.
- Guhl, S. (2020) 'Leadership in Krisenzeiten', Competence, 2020, p. 50. doi: 10.21256/zhaw-21270.
- Seelhofer, D., Graf, C. O. and Guhl, S. (2018) 'Developing a project management culture in institutions of higher learning', in 4th International Scientific Conference Knowledge Based Sustainable Economic (ERAZ) , Sofia, Bulgaria, 7 June 2018. University of National and World Economy - Sofia.
Oral conference contributions and abstracts
Björck, A., Guhl, S. and Sticher, R. (2021) 'Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations', in EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.