Selina Guhl

Work at ZHAW

Position

Research Associate & Project Manager

Teaching

MAS in Business Administration

Education and Continuing education

Education

M.A. in Social Sciences
University of Zurich
09 / 2009 - 12 / 2014

Continuing Education

CAS in Higher & Professional Education
ZHAW School of Management and Law
08 / 2022

Publications

Book chapters, peer-reviewed

Björck, A., & Guhl, S. (2023). Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers. In N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times (pp. 99–121). Emerald. https://doi.org/10.1108/S2398-391420230000006007

Written conference contributions, peer-reviewed

Gadgil, M., Guhl, S., & Björck, A. (2021). A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [Conference paper]. Proceedings of the Global Fashion Management Conference 2021, 231–235. https://doi.org/10.15444/GFMC2021.04.02.01

Other publications

• Hintz, O., & Guhl, S. (2021). Führungslehrgang steigert Managementkompetenzen. Journal der Securitas Gruppe, 237, 24.
• Guhl, S. (2020). Leadership in Krisenzeiten. Competence, 2020, 50. https://doi.org/10.21256/zhaw-21270
• Seelhofer, D., Graf, C. O., & Guhl, S. (2018). Developing a project management culture in institutions of higher learning. 4th International Scientific Conference Knowledge Based Sustainable Economic (ERAZ) , Sofia, Bulgaria, 7 June 2018.

Oral conference contributions and abstracts

Björck, A., Guhl, S., & Sticher, R. (2021). Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations. EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.

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