Geopolitical Risks and Global Business
"When markets fragment and alliances shift, business as usual becomes business at risk."
Dr. Siyana Gurova, Research Associate & Lecturer ZHAW School of Management and Law
Political tensions, trade conflicts, and shifting alliances are fundamentally reshaping the environment for global business. Understanding geopolitical risks is now essential not only for developing strategies but for rethinking entire business models. At the Center for Geopolitics and Competitiveness, we analyze how major geopolitical developments impact companies’ operations, supply chains, and market positions. We support businesses in adapting to a more fragmented and uncertain global economy.
Focus Areas
Our current research and consulting activities focus on the following areas of expertise:
- Geopolitical risks in a fragmented economy (Innosuisse-funded project)
- Swiss Managers Survey
- ZHAW International Business Podium: A series of events that addresses political and economic developments and engages with experts and scholars to discuss current issues.
Revival of the strongman – really?
15.04.2025
In an era of growing geopolitical uncertainty, traditional toughness is no longer enough. Successful leadership in global business now demands situational strength, soft power, and strategic flexibility. This article analyzes why classic ideals of masculinity are losing relevance amid geopolitical risks—and which leadership skills matter today: (link to the article in german)(PDF 80,2 KB)
Switzerland is not a G-20 member - and yet it is involved
24.10.2024
Switzerland is not an official G-20 member – yet it remains actively involved in shaping global economic policy. Dominique Ursprung and Mira Braun detail this unique role in Die Volkswirtschaft: (link to the article in german)
Trans Pacific Partnership CPTPP
21.09.2023
Momentum around the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is growing, with six countries seeking membership—while Switzerland remains on the sidelines. Dominique Ursprung explains why CPTPP is becoming increasingly important for Switzerland in Die Volkswirtschaft: Waiting Line at the Trans-Pacific Free Trade Zone. (Article in German)
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2019.
Competence.
2019(1), pp. 32-33.
Available from: https://doi.org/10.21256/zhaw-20327
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2019.
In:
ETSG 2019 BERN 21st Annual Conference, Bern, 12-14 September 2019.
European Trade Study Group.
Available from: https://www.etsg.org/ETSG2019/papers/190.pdf
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Prystupa-Rządca, Kaja; Lupina-Wegener, Anna; Johannot, Claudia,
2019.
Lessons learned from Swiss born globals entering Brazil.
Journal of Entrepreneurship in Emerging Economies.
12(1), pp. 125-143.
Available from: https://doi.org/10.1108/JEEE-12-2018-0139
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Lupina-Wegener, Anna; Pullin, Patricia; Shan, Juan,
2019.
L’art de la communication : et son apprentissage au sein des équipes sino-helvétiques.
Ruizhong.
2019(2), pp. 26-27.
Available from: https://www.schweiz-china.ch/pdf/ruizhong/2019/2019-02_Ruizhong.pdf
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Yildiz, Selim Baha; Dia-Eddine, Khaldoun,
2019.
Market response to the addition and deletion of participation index : evidence from Turkey.
Journal of Islamic Economics, Banking and Finance.
12(4), pp. 211-224.
Available from: http://ibtra.com/pdf/journal/v12_n4_article8.pdf
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Lupina-Wegener, Anna; Ullrich, Johannes; van Dick, Rolf,
2019.
In:
Proceedings of the EURAM 2019 Conference.
19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.
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2019.
Cambridge Journal of Economics.
43(1), pp. 61-84.
Available from: https://doi.org/10.1093/cje/bex083
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Meylan, Grégoire; Ehrat, Matthias; Schmid, Marc; Frei, Pascal; Qvist-Sorensen, Peter,
2019.
Rückblick, Ausblick, Weitblick : Arbeitswelt 4.0 in der Schweizer MEM-Branche.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-29074
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2019.
Short waves in Hungary, 1923 and 1946 : persistence, chaos, and (lack of) control.
Journal of Economic Behavior & Organization.
163, pp. 532-550.
Available from: https://doi.org/10.1016/j.jebo.2019.05.003
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2019.
Special economic zones and the political economy of place-based policies.
In:
Fischer, Manfred M.; Nijkamp, Peter, eds.,
Handbook of Regional Science.
Berlin:
Springer.
Available from: https://doi.org/10.1007/978-3-642-36203-3_141-1