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"YouTube? We can do better than that"

At the ZHAW School of Management and Law, the Master of Business Administration is one of the classics in the continuing education program. In an interview with the Swiss SonntagsZeitung's "Education + Career" special, program director Prof. Florian Keller explains the MBA principle.

"The ZHAW MBA certificate is a seal of quality that plays an important role in the career development of most participants. Over 90 percent of our graduates make a significant career move either during or within one and a half years of graduation."

In an interview with the SonntagsZeitung, Prof. Florian Keller explains the current state of the Swiss education and business landscape, how he believes the principle of lifelong learning should be put into practice and what the Master of Business Administration he heads has over the competition.

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