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School of Management and Law

"How Business Actually Works" – Silvia Gönner on Her Studies at ZHAW

From a practice-oriented degree to a global career: Silvia Gönner, alumna of the Bachelor's in International Management at ZHAW, is now a Senior Manager at Salesforce. In our "The Global Pulse" interview, she shares key study experiences, her path into international business, and valuable advice for future students.

With a clear goal in mind, Silvia Gönner chose the Bachelor's programme in International Management at ZHAW back in 2011 – a decision that laid the foundation for her international career. Today, she works as a Senior Manager at Salesforce, leading a team of nine in Solution Engineering. What stood out most to her during her studies was the strong focus on practical application:

“In class, I didn’t just study theories and models – I learned how to apply them in reality and how business actually works.”

Gönner highlights the value of the English-taught curriculum, the integrated year abroad in Hong Kong, and the personal exchange with lecturers. The fact that many of her former classmates are now also at Salesforce speaks to the strength of the programme and its professional network.

In the interview, Gönner shares insights into her time at ZHAW, her professional journey – and why racing on European tracks is her ultimate way to recharge.