Sustainability Persona Cards
The Sustainability Persona Cards are a science-based co-creation tool designed to facilitate user-centred co-design in participative sustainability projects.
The tool consists of six Sustainability Persona Cards that are based on the Swiss Sustainability Lifestyle Typology and backed up by a semi-systematic review of international research. The cards represent a simplification of the descriptions of the six Swiss Sustainability Lifestyle Types to provide an easy-to-use, intuitive format for co-creation processes with various stakeholders. The cards may also serve as a basic structure that can be adapted to various contexts, themes, or municipal scenarios such as mobility, energy or food.
The Persona Cards can be used to:
- Identify typical behavioural barriers and drivers during participatory co-creation workshops.
- Support ideation and use-case development with a variety of stakeholders.
- Facilitate participatory co-creation in living labs and innovation processes.
What information can be found on the Sustainability Persona card?
- Summary description: Short Persona description of with most characteristic attitudes, preferences orientations, and behaviours relevant for sustainability projects
- Quote: Insight into a possible thought of the Persona, fitting their characteristics
- Tendencies in Socio-Demographics: Predominant socio-demographic characteristics of the Persona
- Spider diagram: Shows the different orientations of a Persona compared to all Personas
- Prevalence in Switzerland: Indication of the prevalence of the Persona in Switzerland
- Descriptions per Domain: Describes behaviours and attitudes related to specific domains
- Illustration of Persona: Drawing to visualise key characteristics of the Persona
Download the Persona Toolbox
Factsheet about the Personas (PDF 192 kB)
