Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world
Description
The project includes the elaboration of the basics for the development of a disruptive new type of application which, based on psychographic inputs, uses artificial intelligence to transfer the shopping experience from offline stores to the digital world.
Key data
Projectlead
Co-Projectlead
Project team
Fabienne Fini, Corina Helbling, Fabian Oehninger, Vera Nina Lenggenhager, Dr. Jesse Bächler, Remo Bebie Gut, Michèle Rettenmund, Dr. Frithjof Müller
Project partners
Brandmind GmbH
Project status
completed, 07/2022 - 06/2025
Institute/Centre
Institute of Marketing Management (IMM); Institute for Organizational Viability (IOV)
Funding partner
Impulsprogramm / Massnahme 2: Unterstützung von Strukturwandel, disruptiver oder radikaler Innovation / Projekt Nr. 61100.1 IP-SBM
Project budget
699'550 CHF
Further documents and links
School of Management and Law
Theaterstrasse 17
8400 Winterthur