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School of Management and Law

Geopolitical Risks and Global Business

"When markets fragment and alliances shift, business as usual becomes business at risk."

Dr. Siyana GurovaResearch Associate & Lecturer ZHAW School of Management and Law

Political tensions, trade conflicts, and shifting alliances are fundamentally reshaping the environment for global business. Understanding geopolitical risks is now essential not only for developing strategies but for rethinking entire business models. At the Center for Geopolitics and Competitiveness, we analyze how major geopolitical developments impact companies’ operations, supply chains, and market positions. We support businesses in adapting to a more fragmented and uncertain global economy. 

Focus Areas

Our current research and consulting activities focus on the following areas of expertise:

News

Revival of the strongman – really?

15.04.2025

In an era of growing geopolitical uncertainty, traditional toughness is no longer enough. Successful leadership in global business now demands situational strength, soft power, and strategic flexibility. This article analyzes why classic ideals of masculinity are losing relevance amid geopolitical risks—and which leadership skills matter today: (link to the article in german)(PDF 80,2 KB)

ZHAW International Business Podium: Ukraine – USA – EU

Switzerland is not a G-20 member - and yet it is involved

24.10.2024

Switzerland is not an official G-20 member – yet it remains actively involved in shaping global economic policy. Dominique Ursprung and Mira Braun detail this unique role in Die Volkswirtschaft: (link to the article in german)

 

Trans Pacific Partnership CPTPP

21.09.2023

Momentum around the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is growing, with six countries seeking membership—while Switzerland remains on the sidelines. Dominique Ursprung explains why CPTPP is becoming increasingly important for Switzerland in Die Volkswirtschaft: Waiting Line at the Trans-Pacific Free Trade Zone. (Article in German)

Publications

IMI Publications