Dong Yang Meier
Dong Yang Meier
ZHAW
School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Senior Research Associate and Lecturer in International Business/ Cross-cultural Management
Focus
As a research associate, Dong Yang Meier focuses on the influence of cultural factors on market entry strategies, leadership, organizational behavior, and cultural integration in cross-border collaboration. She has written chapters for textbooks on Human Resource Management and Leadership for Business Administration and published peer-reviewed research articles in leading academic journals. As a lecturer at the ZHAW School of Management and Law, she is actively involved in teaching in regular undergraduate and graduate programs and develops innovative and hybrid teaching methods for flipped classrooms for modules such as Introduction to Business Administration, Intercultural Management, International Business and China Business & Culture. She is also a faculty member and coach for continuing education programs such as the Master of Business Administration (MBA) and the MBA Executive Leadership Module. She has developed and organized study programs for Chinese executives in Switzerland in collaboration with other Swiss institutions and corporations.
Teaching
Lecturer International Business / Cross-cultural Management / Culture, Leadership and Ethics / BWL Grundlage
Experience
With more than ten years of professional experience in the Swiss private sector in international business, including China, Southeast Asia, market development and supply chain management, Dong Yang Meier leads the China research and executive education program at Center for Culture and Creativity in International Business (C3IB) at ZHAW SML.
ZHAW, Sika, Sarnafil
08 / 2000 - today
Education and Continuing education
Education
- Ph.D. Candidate / Economy and Social Sciences
University of Fribourg
02 / 2023 - 2024 - MSc Business Administration / Health Economics & Healthcare Management
ZHAW School of Managment and Law
2017 - 2019
Continuing Education
Certificate of Advanced Studies (CAS) in University Didactics
ZHAW School of Managment and Law
04 / 2013
Network
Membership of networks
European Engineering Learning Innovation and Science Alliance (EELISA)
ORCID digital identifier
Awards
Publication Award 2023 Category Book
ZHAW School of Management and Law
12 / 2023
Social media
Projects
Publications
Articles in scientific journal, peer-reviewed
Yang Meier, D., Barthelmess, P., Sun, W., & Liberatore, F. (2020). Wearable technology acceptance in health care based on national culture differences : cross-country analysis between Chinese and Swiss consumers. Journal of Medical Internet Research, 22(10), e18801. https://doi.org/10.2196/18801
Books, peer-reviewed
Steingruber, D., Butz, A., Fengler, R., Di Giusto, F., Küttel, T., Yang Meier, D., & Scherler, P. (2023). Grundlagen BWL : Zusammenhänge verstehen. Pearson.
Written conference contributions, peer-reviewed
- Yang Meier, D. (2025, December 11). Trust and psychological safety shaping multicultural scientific collaboration : a study in Chinese-Western research teams. 51st Conference of the European International Business Academy (EIBA), Athens, Greece, 11-13 December 2025.
- Yang Meier, D. (2025, April 24). Intercultural trust in MNCs : trust-building between Chinese expatriate managers and Western subordinates. 40th EIASM Strategic Human Resource Management Workshop, Fribourg, Switzerland, 24-25 April 2025.
- Lupina-Wegener, A., Karamustafa-Köse, G., & Yang Meier, D. (2023, December 17). Redefining the role of research teams in studying leadership. 49th Conference of the European International Business Academy (EIBA), Lisbon, Portugal, 15-17 December 2023.