Institute of Marketing Management
“Communication must take place at eye level and be authentic. Customers want to know whether a company really is what it claims to be.”
Prof. Dr. Steffen Müller, Head ad interim Institute for Marketing Management
The Institute for Marketing Management (IMM) provides a wide range of services related to modern marketing, including consulting, research, teaching, and continuing education. Thanks to our extensive network of international partners, we support large companies, SMEs and private individuals in achieving marketing success.
The Institute of Marketing Management (IMM) covers all aspects of modern marketing, including research, consultancy, teaching and continuing education. We collaborate with large companies, SMEs, private individuals and national and international partner universities. Thanks to our extensive network and the continuous development of our knowledge, we can offer you innovative solutions and in-depth expertise to help you overcome your marketing challenges.
The IMM is more than just an institute: we are an interdisciplinary team of dedicated individuals who share a common goal of rethinking, further developing and applying marketing in a practical way.
Labs and Competence- & Research- Centers
Competence- & Research- Centers:
- Center for Behavioral Insights & Pricing
- Center for Customer Experience & Service Design
- Center for Customer Management & E-Commerce
- Center for Digital Marketing & Marketing Technology
- Center for Product Management
- AI in Marketing Research Center
- Sustainability Research Center
- Swiss Payment Research Center
Labs:
Continuing Education
Our broad range of continuing education programs is designed to convey scientifically based content in a practically oriented manner. We employ outstanding lecturers and rely on a state-of-the-art infrastructure to provide a well-balanced learning experience.
Research & Consulting
In our practice-oriented research and consulting, we work closely with companies and organizations to develop tailor-made solutions for current challenges. From student projects and contract research to government-funded projects (Innosuisse), we offer various forms of cooperation. Our specialist units support you in clarifying strategic issues, be it optimizing your brand, using social media or validating new product ideas. With sound analysis and a deep understanding of your customers, we work together to develop innovative solutions.
Target groups and services – how we support you
The Institute of Marketing Management (IMM) is your partner when it comes to translating sound insights into effective strategies, whether you are a company, NGO, government agency or university. We offer services to anyone looking to design marketing strategies in a considered manner and develop them sustainably.
For companies:
We support you in brand management, e-commerce, pricing and the use of new technologies, providing scientifically sound solutions tailored to your needs.
For organisations and institutions:
Together, we optimise communication, services and stakeholder interactions using behavioural science and data-based methods.
For marketing managers and executives:
Our training courses offer guidance and methodological depth, covering topics such as digital marketing, AI, and behavioural insights.
For research partners and universities:
We take a cooperative, interdisciplinary and application-oriented approach to research and are happy to contribute our expertise to joint projects.