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Dominique Ursprung on US Tariffs: ZHAW Expert Comments on the Consequences on Nau.ch

Since 7 August, Swiss companies have been confronted with US import tariffs amounting to 39 percent. Dominique Ursprung from the ZHAW Center for Geopolitics and Competitiveness analyses the situation in three articles for Nau.ch. Even before the tariff decision, ZHAW had already provided relevant background to the issue through the Swiss Managers Survey 2025 and a study on US-China decoupling.

At the stroke of midnight on 7 August, the tariff hammer came down on Switzerland. The Bundesrat was not able to fend off the 39 percent US tariffs. Did it make mistakes during the negotiations? "No," says ZHAW expert Dominique Ursprung from the Center for Geopolitics and Competitiveness, and explains in an interview with Nau.ch why he considers Switzerland to be a random victim of Trump’s arbitrary economic policy.

At the same time, Ursprung warns Swiss companies in a second article against considering a "transshipment" strategy—that is, rerouting goods through neighbouring countries such as Liechtenstein, which are subject to lower tariffs, in an attempt to bypass the high US duties: "For companies, such an approach is clearly not advisable, as it would constitute a high-risk strategy," he says. If the practice were discovered, companies could face even higher punitive tariffs.

In a third article, Nau.ch quotes Ursprung’s scepticism regarding the economic rationale of the tariffs from a US perspective, even though President Trump is celebrating the measure: "Trump was elected because many people were dissatisfied with the economy. Now he’s well on his way to imposing significant additional costs on those very voters in their everyday lives."

A few weeks before the US tariff decision, the Swiss Managers Survey 2025, conducted by the ZHAW Center for Geopolitics and Competitiveness in collaboration with SUPSI and HE-Arc, had already yielded remarkable findings: Swiss executives are increasingly distancing themselves from the US and aligning strategically with the EU and Asia. For the first time, the representative survey reveals just how significantly the geopolitical assessments and economic orientations of Swiss companies are shifting.

Additionally, at the 2025 Aussenwirtschaftsforum in Basel, the ZHAW Center for Geopolitics and Competitiveness presented an Innosuisse research project outlining six scenarios for the possible future development of US-China relations. Swiss companies, many of which face challenges due to the economic decoupling between the two countries, benefit from a free stress test developed as part of the study.