Geopolitical Risks and Global Business
"When markets fragment and alliances shift, business as usual becomes business at risk."
Dr. Siyana Gurova, Research Associate & Lecturer ZHAW School of Management and Law
Political tensions, trade conflicts, and shifting alliances are fundamentally reshaping the environment for global business. Understanding geopolitical risks is now essential not only for developing strategies but for rethinking entire business models. At the Center for Geopolitics and Competitiveness, we analyze how major geopolitical developments impact companies’ operations, supply chains, and market positions. We support businesses in adapting to a more fragmented and uncertain global economy.
Focus Areas
Our current research and consulting activities focus on the following areas of expertise:
- Geopolitical risks in a fragmented economy (Innosuisse-funded project)
- Swiss Managers Survey
- ZHAW International Business Podium: A series of events that addresses political and economic developments and engages with experts and scholars to discuss current issues.
Revival of the strongman – really?
15.04.2025
In an era of growing geopolitical uncertainty, traditional toughness is no longer enough. Successful leadership in global business now demands situational strength, soft power, and strategic flexibility. This article analyzes why classic ideals of masculinity are losing relevance amid geopolitical risks—and which leadership skills matter today: (link to the article in german)(PDF 80,2 KB)
Switzerland is not a G-20 member - and yet it is involved
24.10.2024
Switzerland is not an official G-20 member – yet it remains actively involved in shaping global economic policy. Dominique Ursprung and Mira Braun detail this unique role in Die Volkswirtschaft: (link to the article in german)
Trans Pacific Partnership CPTPP
21.09.2023
Momentum around the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is growing, with six countries seeking membership—while Switzerland remains on the sidelines. Dominique Ursprung explains why CPTPP is becoming increasingly important for Switzerland in Die Volkswirtschaft: Waiting Line at the Trans-Pacific Free Trade Zone. (Article in German)
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Rios-Morales, Ruth; Schweizer, Max; Gamberger, Dragan; Ursprung, Dominique,
2013.
In:
Confronting contemporary business challenges through management innovation.
6th Annual Conference of the EuroMed Academy of Business, Estoril, Portugal, 24 September 2013.
Conference of the EuroMed Academy of Business ; 6.
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Eichhorst, Werner; Braga, Michela; Broughton, Andrea; de Coen, An; Culot, Henri; Dorssemont, Filip; Famira-Mühlberger, Ulrike; Gerard, Maarten; Huemer, Ulrike; Kendzia, Michael Jan; Pedersen, Jakob Louis; Slezak, Ewa,
2013.
The role and activities of employment agencies.
Luxembourg:
Publications Office of the European Union.
ISBN 978-92-823-4593-1.
Available from: https://doi.org/10.2861/28240
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Teuscher, Peter; Winistörfer, Herbert,
2012.
Soziale Verantwortung : wer sie ernst nimmt, hat mehr Erfolg.
HR Today.
Available from: https://www.hrtoday.ch/de/article/soziale-verantwortung-wer-sie-ernst-nimmt-hat-mehr-erfolg-
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2012.
50 years diplomatic relations Switzerland-Korea.
Bern:
Eidgenössischen Departement für Äusseres.
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Rios-Morales, Ruth; Ramady, Mohamed A.; Brennan, Louis,
2012.
In:
Ramady, Mohamed A., ed.,
The GCC economies : stepping up to future challenges.
New York:
Springer.
pp. 237-250.
Available from: https://doi.org/10.1007/978-1-4614-1611-1
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Lang, Clemens; Kunze, Alex; Christen Jakob, Mariana; Winistörfer, Herbert,
2012.
ISO 26000 nutzen : wegweisendes Projekt für Schweizer KMU.
Management und Qualität.
42(12), pp. 24-25.
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Seelhofer, Daniel,
2012.
Persönlichkeitsentwicklung im globalen Kontext.
Handelszeitung.
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Steinmann, Cary,
2012.
Competence: International Edition.
2012(1), pp. 16-17.
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Syrigos, Evangelos; Kyrgidou, Lida,
2011.
Journal of Air Transport Studies.
2(1), pp. 27-49.
Available from: https://doi.org/10.38008/jats.v2i1.104
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2011.
Genetic basis of cooperation : using an economic approach.
In:
Research Seminar at Virginia Institute for Psychiatric and Behavioral Genetics, Richmond VA, USA, 2011.