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Study on job searches in Switzerland published

Which jobs are the most frequently advertised and which job ads are the most frequently clicked on? Do men have advantages over women when looking for jobs? The recently published study “JobCloud Market Insights” provides the answers.

JobCloud (in German), the leading digital enterprise in the Swiss online employment market, and owner of the and portals among others, provides insight into its extensive store of data for the first time. The company’s data, which provide information on the behaviour of job seekers and recruiters, have been analysed in collaboration with the ZHAW School of Management and Law. The researchers involved are members of the Institute of Marketing Management (IMM) and the Center for Human Capital Management (CHCM). This collaborative work has resulted in the first observational study in Switzerland to examine the actual behaviour of job seekers and recruiters rather than opinions and intentions. “This offers much more precise results than a study that has to rely on the recollection of interviewees”, says Prof. Frank Hannich of the IMM, who collaborated on the study.

Insights on the lack of qualified personnel

The “JobCloud Market Insights” show in detail which professions and industries are the most popular, which ones are the most strongly affected by a lack of qualified personnel and what differences can be found between the German- and French-speaking regions of Switzerland. The results show that in German-speaking Switzerland the availability of jobs in healthcare and in the IT/telecom industries far exceeds the demand, while in French-speaking Switzerland a similar imbalance can be found in the construction industry. Across Switzerland, there is a particularly high demand for jobs in retail/wholesale trade and in education. People in search of new jobs mainly want to climb the professional ladder and rise to leadership positions. A worrisome finding is that recruiters click on the profiles of male candidates almost twice as frequently as those of female candidates.

“The anonymised data sets are a vast and valuable store of information that allows us to continuously identify new trends in the actual online behaviour of job seekers and recruiters”, says Frank Hannich. In the future, new instalments of the study are set to be published at least once a year.

Download the initial study at

Contacts: Frank Hannich, Institute of Marketing Management, Nicoline Scheidegger, Center for Human Capital Management