Dr. Swen J. Kühne

Dr. Swen J. Kühne

Dr. Swen J. Kühne

ZHAW Angewandte Psychologie
FG Umwelt- und Nachhaltigkeitspsychologie
Pfingstweidstrasse 96
8037 Zürich

+41 (0) 58 934 84 80
swenj.kuehne@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Co-Leiter Fachgruppe Umwelt- und Nachhaltigkeitspsychologie

Arbeits- und Forschungsschwerpunkte

  • Umweltpsychologie
  • Behavioral Insights
  • Nudging

Lehrtätigkeit

  • Umwelt- und Nachhaltigkeitspsychologie 1 «Mensch und Umwelt verstehen»
  • Umwelt- und Nachhaltigkeitspsychologie 2 «Mensch und Umwelt verändern»
  • Studienwoche Groningen «Nachhaltigkeit & Innovation»

Lehrtätigkeit in der Weiterbildung

CAS Organisationspsychologie

Aus- und Weiterbildung

Ausbildung

  • Dr. phil / Psychologie
    Universität Basel
    08 / 2016 - 10 / 2020
  • MSc / Angewandte Psychologie
    ZHAW
    10 / 2013 - 07 / 2015
  • BSc / Angewandte Psychologie
    ZHAW
    09 / 2010 - 07 / 2013

Weiterbildung

Zertifikat für Hochschuldidaktik
Universität Basel
05 / 2020

Netzwerk

Mitglied in Netzwerken

ORCID digital identifier

ORCID ID: 0000-0001-8326-9168

Social Media

linkedin

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

  • Gomm, S. et al. (2026) ‘Comparing and combining theory of planned behavior and dragons of inaction to explain pro-environmental consumption behavior’, Sustainable Production and Consumption. doi: 10.1016/j.spc.2026.04.008.
  • Kühne, S. J. et al. (2026) ‘How psychological and contextual barriers to environmentally sustainable consumption vary across domains : a comparative study of food, electronics, and clothing in Switzerland’, Cleaner and Responsible Consumption, 21(100423). doi: 10.1016/j.clrc.2026.100423.
  • Laasner Vogt, L. et al. (2024) ‘The number of pictograms about side effects on the medication package influences medication risk perception’, European Journal of Psychology Open, 83(2), pp. 71–81. doi: 10.1024/2673-8627/a000058.
  • Kühne, S. J. and Reijnen, E. (2023) ‘Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices?’, Frontiers in Psychology, 14(1155556). doi: 10.3389/fpsyg.2023.1155556.
  • Kühne, S. J. et al. (2023) ‘Can carbon labels encourage green food choices?’, Frontiers in Psychology, 13(902869). doi: 10.3389/fpsyg.2022.902869.
  • Reijnen, E. et al. (2023) ‘Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences?’, Behavioral Sciences, 13(8), p. 696. doi: 10.3390/bs13080696.
  • Reijnen, E. et al. (2022) ‘Well-designed medical pictograms accelerate search’, Applied Ergonomics, 103(103799). doi: 10.1016/j.apergo.2022.103799.
  • Kühne, S. J. et al. (2022) ‘Labels affect food choices, but in what ways?’, Nutrients, 14(15), p. 3204. doi: 10.3390/nu14153204.
  • Reijnen, E., Kühne, S. J. and Ritter, R. (2021) ‘A healthier beverage choice is based on a subjective assessment of sweet taste’, Journal of Food Research, 10(2), pp. 47–55. doi: 10.5539/jfr.v10n2p47.
  • Kühne, S. J., Reijnen, E. and Ritter, R. (2021) ‘Appliance-based solar certificates : a new way of going green’, Energy Policy, 148(111986). doi: 10.1016/j.enpol.2020.111986.
  • Reijnen, E. et al. (2019) ‘Choosing or rejecting a food item, does framing matter? And what has sugar to do with it!’, Appetite, 143(104410). doi: 10.1016/j.appet.2019.104410.
  • Reijnen, E. et al. (2019) ‘Nudged to a menu position: the role of “I’m Loving It”!’, Journal of Consumer Policy, 42(3), pp. 441–453. doi: 10.1007/s10603-019-09413-4.
  • Kühne, S. J., Reijnen, E. and Crameri, A. (2019) ‘When too few is bad for the environment : choice set size and default effects for electricity products’, Swiss Journal of Psychology, 79(1), pp. 35–41. doi: 10.1024/1421-0185/a000232.

Bücher, peer-reviewed

Kühne, S. J. (2020) Nudging healthy food and sustainable choices. Doctoral dissertation. Universität Basel. doi: 10.5451/unibas-ep79035.

Buchbeiträge, peer-reviewed

Kühne, S. J. (2026) ‘Nudging in hospitality and tourism’, in International Encyclopedia of Business Management. Elsevier, pp. 355–359. doi: 10.1016/B978-0-443-13701-3.00231-0.

Schriftliche Konferenzbeiträge, peer-reviewed

  • Sorvali, J. and Kühne, S. (2024) ‘Farmers’ dragons – psychological barriers to proenvironmental behavior in agriculture’, in 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
  • Hartmann, C., Bortoluzzi, F. and Kühne, S. J. (2024) ‘Serving up sustainability in the canteen : psychological evaluation of a culinary living lab in a university canteen’, in 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
  • Kühne, S. J. et al. (2024) ‘Consumers’ barriers to sustainable actions : a multi-language evaluation of the Dragons of Climate Inaction Psychological Barrier Scale’, in 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
  • Catarci, D. et al. (2023) ‘Online food choices : when does “recommended by” work?’, in 45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-28650.
  • Laasner Vogt, L. et al. (2023) ‘Verbal or visual representation of side effects : does this affect the judgement of driving behavior?’, in 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
  • Scharowski, N. et al. (2023) ‘Certification labels for trustworthy AI : insights from an empirical mixed-method study’, in Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency. Association for Computing Machinery, pp. 248–260. doi: 10.1145/3593013.3593994.
  • Kühne, S. J., Reijnen, E. and Bremermann-Reiser, S. M. (2022) ‘Does unpacking the carbon footprint affect travel choices?’, in Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022. Available at: https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf.
  • Kühne, S. J. and Reijnen, E. (2022) ‘Buy solar, get cash back : do rebate description of subsidies influence your electricity choice?’, in 27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.
  • Laasner Vogt, L., Kühne, S. J. and Reijnen, E. (2022) ‘Do visual aids on medication packages make your drug use safer?’, in Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-26028.
  • Kühne, S. J., Hackenfort, M. and Reijnen, E. (2017) ‘It’s time to switch: when do consumers switch to more energy-efficient appliances’, in Garcia Mira, R. et al. (eds) Book of abstracts : International Conference on Envirionmental Psychology, p. 295.
  • Kühne, S. J., Hackenfort, M. and Reijnen, E. (2016) ‘Energy efficient technology - badly communicated : the importance of energy label design’, in Cognitive Psychology Section Annual Conference. British Psychological Society, p. 73.

Weitere Publikationen

Mündliche Konferenzbeiträge und Abstracts

  • Weber, C. et al. (2026) ‘Context-dependent sensory stress appraisal and coping in office environments : a socio-ecological study among adults with ADHD’, in Symposium on (Neuro)diversity in the Workplace, Leuven, Belgium (online), 21 January 2026.
  • Kühne, S. J., Reijnen, E. and Bremermann-Reiser, S. M. (2023) ‘A little thanks misses the mark : does communicating gratitude affect green travel choices?’, in International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
  • Kühne, S. J. et al. (2021) ‘Can CO2e labels encourage green food choices?’, in International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.

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