Dr. Swen J. Kühne

ZHAW Angewandte Psychologie
FG Umwelt- und Nachhaltigkeitspsychologie
Pfingstweidstrasse 96
8037 Zürich

+41 (0) 58 934 84 80
swenj.kuehne@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Co-Leiter Fachgruppe Umwelt- und Nachhaltigkeitspsychologie

Arbeits- und Forschungsschwerpunkte

Umweltpsychologie
Behavioral Insights
Nudging

Lehrtätigkeit

Umwelt- und Nachhaltigkeitspsychologie 1 «Mensch und Umwelt verstehen»
Umwelt- und Nachhaltigkeitspsychologie 2 «Mensch und Umwelt verändern»
Studienwoche Groningen «Nachhaltigkeit & Innovation»

Lehrtätigkeit in der Weiterbildung

CAS Organisationspsychologie

Aus- und Weiterbildung

Ausbildung

Dr. phil / Psychologie
Universität Basel
08 / 2016 - 10 / 2020
MSc / Angewandte Psychologie
ZHAW
10 / 2013 - 07 / 2015
BSc / Angewandte Psychologie
ZHAW
09 / 2010 - 07 / 2013

Weiterbildung

Zertifikat für Hochschuldidaktik
Universität Basel
05 / 2020

Netzwerk

Mitglied in Netzwerken

ORCID digital identifier

ORCID ID: 0000-0001-8326-9168

Social Media

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Kühne, S. J., Blumer, Y., Czellar, S., Haasova, S., Streule, P., Rahmani, L., Schubert, R., & Waller, G. (2026). How psychological and contextual barriers to environmentally sustainable consumption vary across domains : a comparative study of food, electronics, and clothing in Switzerland. Cleaner and Responsible Consumption, 100423. https://doi.org/10.1016/j.clrc.2026.100423
Laasner Vogt, L., Reijnen, E., Kühne, S. J., & Sulser, M. (2024). The number of pictograms about side effects on the medication package influences medication risk perception. European Journal of Psychology Open, 83(2), 71–81. https://doi.org/10.1024/2673-8627/a000058
Kühne, S. J., & Reijnen, E. (2023). Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices? Frontiers in Psychology, 14(1155556). https://doi.org/10.3389/fpsyg.2023.1155556
Kühne, S. J., Reijnen, E., Laasner Vogt, L., & Baumgartner, M. (2023). Can carbon labels encourage green food choices? Frontiers in Psychology, 13(902869). https://doi.org/10.3389/fpsyg.2022.902869
Reijnen, E., Laasner Vogt, L., Kühne, S. J., & Fiechter, J. P. (2023). Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences? Behavioral Sciences, 13(8), 696. https://doi.org/10.3390/bs13080696
Kühne, S. J., Reijnen, E., Granja, G., & Hansen, R. S. (2022). Labels affect food choices, but in what ways? Nutrients, 14(15), 3204. https://doi.org/10.3390/nu14153204
Reijnen, E., Laasner Vogt, L., Fiechter, J. P., Kühne, S. J., Meister, N., Venzin, C., & Aebersold, R. (2022). Well-designed medical pictograms accelerate search. Applied Ergonomics, 103(103799). https://doi.org/10.1016/j.apergo.2022.103799
Reijnen, E., Kühne, S. J., & Ritter, R. (2021). A healthier beverage choice is based on a subjective assessment of sweet taste. Journal of Food Research, 10(2), 47–55. https://doi.org/10.5539/jfr.v10n2p47
Kühne, S. J., Reijnen, E., & Ritter, R. (2021). Appliance-based solar certificates : a new way of going green. Energy Policy, 148(111986). https://doi.org/10.1016/j.enpol.2020.111986
Reijnen, E., Kühne, S. J., Stöcklin, M., & Wolfe, J. M. (2019). Choosing or rejecting a food item, does framing matter? And what has sugar to do with it! Appetite, 143(104410). https://doi.org/10.1016/j.appet.2019.104410
Reijnen, E., Kühne, S. J., von Gugelberg, H. M., & Crameri, A. (2019). Nudged to a menu position: the role of “I’m Loving It”! Journal of Consumer Policy, 42(3), 441–453. https://doi.org/10.1007/s10603-019-09413-4
Kühne, S. J., Reijnen, E., & Crameri, A. (2019). When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology, 79(1), 35–41. https://doi.org/10.1024/1421-0185/a000232

Bücher, peer-reviewed

Kühne, S. J. (2020). Nudging healthy food and sustainable choices [Doctoral dissertation, Universität Basel]. https://doi.org/10.5451/unibas-ep79035

Buchbeiträge, peer-reviewed

Kühne, S. J. (2026). Nudging in hospitality and tourism. In International Encyclopedia of Business Management (Vol. 4, pp. 355–359). Elsevier. https://doi.org/10.1016/B978-0-443-13701-3.00231-0

Schriftliche Konferenzbeiträge, peer-reviewed

Sorvali, J., & Kühne, S. (2024). Farmers’ dragons – psychological barriers to proenvironmental behavior in agriculture. 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
Kühne, S. J., Schubert, R., Czellar, S., Blumer, Y., Haasova, S., Waller, G., Rahmani, L., & Streule, P. (2024). Consumers’ barriers to sustainable actions : a multi-language evaluation of the Dragons of Climate Inaction Psychological Barrier Scale. 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
Hartmann, C., Bortoluzzi, F., & Kühne, S. J. (2024). Serving up sustainability in the canteen : psychological evaluation of a culinary living lab in a university canteen. 28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.
Catarci, D., Laasner Vogt, L., Kühne, S. J., Bläuer, L., & Reijnen, E. (2023, August 31). Online food choices : when does “recommended by” work? 45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023. https://doi.org/10.21256/zhaw-28650
Laasner Vogt, L., Kühne, S. J., Bremermann-Reiser, S., & Reijnen, E. (2023, August 30). Verbal or visual representation of side effects : does this affect the judgement of driving behavior? 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
Scharowski, N., Benk, M., Kühne, S. J., Wettstein, L., & Brühlmann, F. (2023). Certification labels for trustworthy AI : insights from an empirical mixed-method study [Conference paper]. Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency, 248–260. https://doi.org/10.1145/3593013.3593994
Kühne, S. J., Reijnen, E., & Bremermann-Reiser, S. M. (2022, November 11). Does unpacking the carbon footprint affect travel choices? Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022. https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf
Kühne, S. J., & Reijnen, E. (2022, July 6). Buy solar, get cash back : do rebate description of subsidies influence your electricity choice? 27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.
Laasner Vogt, L., Kühne, S. J., & Reijnen, E. (2022, May 14). Do visual aids on medication packages make your drug use safer? Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022. https://doi.org/10.21256/zhaw-26028
Kühne, S. J., Hackenfort, M., & Reijnen, E. (2017). It’s time to switch: when do consumers switch to more energy-efficient appliances [Conference paper]. In R. Garcia Mira, L. Steg, W. Schultz, & T. Hartig (Eds.), Book of abstracts : International Conference on Envirionmental Psychology (p. 295).
Kühne, S. J., Hackenfort, M., & Reijnen, E. (2016). Energy efficient technology - badly communicated : the importance of energy label design [Conference poster]. Cognitive Psychology Section Annual Conference, 73.

Weitere Publikationen

Hartmann, C., Kühne, S. J., & Meier, R. (2025). Kurzforschungsbericht «Klimabewusst, aber trotzdem im Flugmodus: Barrieren beim Flugverzicht im Kontext der Stadt Zürich – eine umweltpsychologische Einschätzung». ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-34339
Bortoluzzi, F., Kühne, S. J., Müller, C., Hartmann, C., Wanner, S., Krohn, M., Zindel, K., Giordano, M., Dadashzhadeh Ghasabeh, B., Tinnirello, M., Voser, M., & Rotschi, N. (2024). Forschungsbericht FARM TO TABLE : saisonal, regional, nachhaltig - kulinarisches Forschungsprojekt. ZHdK Zürcher Hochschule der Künste. https://doi.org/10.21256/zhaw-30831
Blumer, Y., Czellar, S., Duque, D., Haasova, S., Kühne, S. J., Rahmani, L., Schubert, R., Streule, P., & Waller, G. (2024). Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves. ZHAW Zurich University of Applied Sciences. https://doi.org/10.21256/zhaw-2496

Mündliche Konferenzbeiträge und Abstracts

Weber, C., Häne, E., Pisaturo, D., Bébié Gut, P., Bolzern, M., Wieber, F., Krieger, B., Baur, N. A., Kühne, S. J., Robin, D., & Doyle, N. (2026, January 21). Context-dependent sensory stress appraisal and coping in office environments : a socio-ecological study among adults with ADHD. Symposium on (Neuro)diversity in the Workplace, Leuven, Belgium (Online), 21 January 2026.
Kühne, S. J., Reijnen, E., & Bremermann-Reiser, S. M. (2023, June). A little thanks misses the mark : does communicating gratitude affect green travel choices? International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
Kühne, S. J., Reijnen, E., Laasner Vogt, L., & Baumgartner, M. (2021). Can CO2e labels encourage green food choices? International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.

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