Swen J. Kühne PhD

Work at ZHAW

Position

Co-Head of Section Sustainability and Environmental Psychology

Focus

• Environmental Psychology
• Behavioral Insights
• Nudging

Teaching

• Environmental Psychology 1
• Environmental Psychology 2
• Study week in Groningen «Sustainability & Innovation»

Education and Continuing education

Education

• PhD / Psychology
  University of Basel
  08 / 2016 - 10 / 2020
• MSc / Applied Psychology
  ZHAW
  10 / 2013 - 07 / 2015
• BSc / Applied Psychology
  ZHAW
  09 / 2010 - 07 / 2013

Continuing Education

Certificate in Higher Education Didactics
University of Basel
05 / 2020

Network

Membership of networks

• Behavioral Insights for Better Politics and Societies
• International Association of People-Environment Studies

ORCID digital identifier

ORCID ID: 0000-0001-8326-9168

Social media

linkedin

Projects

• From Claim to Evidence: Assessing the Effectiveness of Art and Design for Sustainability / Co-project leader / ongoing
• Farm to Table 2.0 - Wädenswil Edition / Team member / ongoing
• Climate-Escape: The playful communication of climate and behavior change / Co-project leader / ongoing
• «Being a Spider» - Virtual realities as spaces for learning and experience / Co-project leader / ongoing
• Towards Sensory-Inclusive Office Environments for Workers with ADD/ADHD / Team member / completed
• Designing Environments that promote learning for Children and Adolescents with ADHD and ASD / Project leader / completed
• Farm to Table in Toni Areal / Team member / completed

Publications

• Laasner Vogt, Lea; Reijnen, Ester; Kühne, Swen J.; Sulser, Marc,

  2024.

  The number of pictograms about side effects on the medication package influences medication risk perception.

  European Journal of Psychology Open.

  83(2), pp. 71-81.

  Available from: https://doi.org/10.1024/2673-8627/a000058

• Reijnen, Ester; Laasner Vogt, Lea; Kühne, Swen J.; Fiechter, Jan P.,

  2023.

  Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences?.

  Behavioral Sciences.

  13(8), pp. 696.

  Available from: https://doi.org/10.3390/bs13080696

• Kühne, Swen J.; Reijnen, Ester,

  2023.

  Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices?.

  Frontiers in Psychology.

  14(1155556).

  Available from: https://doi.org/10.3389/fpsyg.2023.1155556

• Kühne, Swen J.; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

  2023.

  Can carbon labels encourage green food choices?.

  Frontiers in Psychology.

  13(902869).

  Available from: https://doi.org/10.3389/fpsyg.2022.902869

• Kühne, Swen J.; Reijnen, Ester; Granja, Gracinda; Hansen, Rachel S.,

  2022.

  Labels affect food choices, but in what ways?.

  Nutrients.

  14(15), pp. 3204.

  Available from: https://doi.org/10.3390/nu14153204

• Reijnen, Ester; Laasner Vogt, Lea; Fiechter, Jan P.; Kühne, Swen J.; Meister, Nadine; Venzin, Claudio; Aebersold, Raphael,

  2022.

  Well-designed medical pictograms accelerate search.

  Applied Ergonomics.

  103(103799).

  Available from: https://doi.org/10.1016/j.apergo.2022.103799

• Reijnen, Ester; Kühne, Swen J.; Ritter, Reto,

  2021.

  A healthier beverage choice is based on a subjective assessment of sweet taste.

  Journal of Food Research.

  10(2), pp. 47-55.

  Available from: https://doi.org/10.5539/jfr.v10n2p47

• Kühne, Swen Jonas; Reijnen, Ester; Ritter, Reto,

  2021.

  Appliance-based solar certificates : a new way of going green.

  Energy Policy.

  148(111986).

  Available from: https://doi.org/10.1016/j.enpol.2020.111986

• Reijnen, Ester; Kühne, Swen Jonas; Stöcklin, Markus; Wolfe, Jeremy M.,

  2019.

  Choosing or rejecting a food item, does framing matter? And what has sugar to do with it!.

  Appetite.

  143(104410).

  Available from: https://doi.org/10.1016/j.appet.2019.104410

• Reijnen, E.; Kühne, S. J.; von Gugelberg, H. M.; Crameri, A.,

  2019.

  Nudged to a menu position: the role of “I’m Loving It”!.

  Journal of Consumer Policy.

  42(3), pp. 441-453.

  Available from: https://doi.org/10.1007/s10603-019-09413-4

• Kühne, Swen Jonas; Reijnen, Ester; Crameri, Aureliano,

  2019.

  When too few is bad for the environment : choice set size and default effects for electricity products.

  Swiss Journal of Psychology.

  79(1), pp. 35-41.

  Available from: https://doi.org/10.1024/1421-0185/a000232

• Kühne, Swen J.,

  2020.

  Nudging healthy food and sustainable choices.

  Universität Basel.

  Available from: https://doi.org/10.5451/unibas-ep79035

• Kühne, Swen J.,

  2026.

  Nudging in hospitality and tourism.

  In:

  International Encyclopedia of Business Management.

  Elsevier.

  pp. 355-359.

  Available from: https://doi.org/10.1016/B978-0-443-13701-3.00231-0

• Kühne, Swen J.; Schubert, Renate; Czellar, Sandor; Blumer, Yann; Haasova, Simona; Waller, Gregor; Rahmani, Leïla; Streule, Pascal,

  2024.

  Consumers’ barriers to sustainable actions : a multi-language evaluation of the Dragons of Climate Inaction Psychological Barrier Scale[paper].

  In:

  28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.

• Sorvali, Jaana; Kühne, Swen,

  2024.

  Farmers’ dragons – psychological barriers to proenvironmental behavior in agriculture[paper].

  In:

  28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.

• Hartmann, Cathérine; Bortoluzzi, Francesco; Kühne, Swen J.,

  2024.

  Serving up sustainability in the canteen : psychological evaluation of a culinary living lab in a university canteen[paper].

  In:

  28th International Conference Association People-Environment Studies, Barcelona, Spain, 2-5 July 2024.

• Catarci, Daniele; Laasner Vogt, Lea; Kühne, Swen Jonas; Bläuer, Lars; Reijnen, Ester,

  2023.

  Online food choices : when does “recommended by” work?[poster].

  In:

  45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-28650

• Laasner Vogt, Lea; Kühne, Swen J.; Bremermann-Reiser, Sabine; Reijnen, Ester,

  2023.

  Verbal or visual representation of side effects : does this affect the judgement of driving behavior?[poster].

  In:

  45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.

• Scharowski, Nicolas; Benk, Michaela; Kühne, Swen J.; Wettstein, Léane; Brühlmann, Florian,

  2023.

  Certification labels for trustworthy AI : insights from an empirical mixed-method study[paper].

  In:

  Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency.

  6th ACM Conference on Fairness, Accountability, and Transparency (FAccT), Chicago, USA, 12-15 June 2023.

  Association for Computing Machinery.

  pp. 248-260.

  Available from: https://doi.org/10.1145/3593013.3593994

• Kühne, Swen J.; Reijnen, Ester; Bremermann-Reiser, Sabine M.,

  2022.

  Does unpacking the carbon footprint affect travel choices?[poster].

  In:

  Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022.

  Available from: https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf

• Kühne, Swen J.; Reijnen, Ester,

  2022.

  Buy solar, get cash back : do rebate description of subsidies influence your electricity choice?[poster].

  In:

  27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.

• Laasner Vogt, Lea; Kühne, Swen J.; Reijnen, Ester,

  2022.

  Do visual aids on medication packages make your drug use safer?[poster].

  In:

  Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022.

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-26028

• Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

  2017.

  It's time to switch: when do consumers switch to more energy-efficient appliances[paper].

  In:

  Garcia Mira, Ricardo; Steg, Linda; Schultz, Wesley; Hartig, Terry, eds.,

  Book of abstracts : International Conference on Envirionmental Psychology.

  International Conference on Environmental Psychology, A Coruña, Spain, 30 October - 01 November 2017.

  pp. 295.

• Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

  2016.

  Energy efficient technology - badly communicated : the importance of energy label design[poster].

  In:

  Cognitive Psychology Section Annual Conference.

  BPS Cognitive Psychology Section Annual Conference, Barcelona, Spain, 31. August - 2. September 2016.

  British Psychological Society.

  pp. 73.

• Hartmann, Cathérine; Kühne, Swen J.; Meier, Riccardo,

  2025.

  Kurzforschungsbericht «Klimabewusst, aber trotzdem im Flugmodus: Barrieren beim Flugverzicht im Kontext der Stadt Zürich – eine umweltpsychologische Einschätzung».

  Zürich:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-34339

• Bortoluzzi, Francesco; Kühne, Swen J.; Müller, Claudia; Hartmann, Cathérine; Wanner, Silvan; Krohn, Michael; Zindel, Karin; Giordano, Milena; Dadashzhadeh Ghasabeh, Bamna; Tinnirello, Madeleine; Voser, Mark; Rotschi, Natalie,

  2024.

  Forschungsbericht FARM TO TABLE : saisonal, regional, nachhaltig - kulinarisches Forschungsprojekt.

  Zürich:

  ZHdK Zürcher Hochschule der Künste.

  Available from: https://doi.org/10.21256/zhaw-30831

• Blumer, Yann; Czellar, Sandor; Duque, Diana; Haasova, Simona; Kühne, Swen J.; Rahmani, Leila; Schubert, Renate; Streule, Pascal; Waller, Gregor,

  2024.

  Swiss Sustainable Consumption Observatory (SSCO) 2021-2023 : key insights from the first three waves.

  ZHAW Zurich University of Applied Sciences.

  Available from: https://doi.org/10.21256/zhaw-2496

• Kühne, Swen J.; Reijnen, Ester; Bremermann-Reiser, Sabine Maja,

  2023.

  A little thanks misses the mark : does communicating gratitude affect green travel choices?.

  In:

  International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.

• Kühne, Swen Jonas; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

  2021.

  Can CO2e labels encourage green food choices?.

  In:

  International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.

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