Dr. Manuel Holler

ZHAW School of Management and Law
Fachstelle Product Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 70 60
manuel.holler@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Lecturer & Researcher @ Product Management Center

Arbeits- und Forschungsschwerpunkte

Digital Innovation for Sustainable Product and Service Business

Lehrtätigkeit

Lehrtätigkeit in der Weiterbildung

Berufserfahrung

Visiting Scholar Positions
swissnex Boston/NY/China, HPI Potsdam
11 / 2022 - 09 / 2024
Digital Product Manager
ZF Group, Friedrichshafen, Germany
01 / 2018 - 08 / 2018
thyssenkrupp Research Lab Associate
thyssenkrupp, Essen, Germany & Eschen, Liechtenstein
01 / 2015 - 10 / 2017
Research Analyst
Oliver Wyman, Munich, Germany
04 / 2014 - 11 / 2014
Internship Positions
e.g., Porsche, Rodenstock, TUM Create
02 / 2010 - 11 / 2013

Aus- und Weiterbildung

Ausbildung

CAS / Higher & Professional Education
Zurich University of Applied Sciences (ZHAW)
09 / 2020 - 07 / 2021
PhD / Business Innovation
University of St.Gallen (HSG)
01 / 2015 - 02 / 2019
MSc / Mechanical Engineering
University of Technology Munich (TUM)
10 / 2011 - 11 / 2013
BEng / Mechanical Engineering
University of Applied Sciences Deggendorf (THD)
10 / 2007 - 03 / 2011

Netzwerk

Mitglied in Netzwerken

ORCID digital identifier

ORCID ID: 0000-0003-2992-6678

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Haarmann, J., & Holler, M. (2024). Product-market fit of HealthTech innovation. Marketing Review St. Gallen, 2024(6), 28–35.
Holler, M., Dremel, C., Hehn, J., van Giffen, B., & Galeno, G. (2022). Digitale Plattformen in der Praxis : Einsatz- und Entwicklungsmodelle. HMD Praxis der Wirtschaftsinformatik, 59(5), 1258–1268. https://doi.org/10.1365/s40702-022-00899-0
Vogt, H., Ehrat, M., Fuchs, R., & Holler, M. (2021). Welche datenbasierten Servicemodelle sind erfolgsversprechend für KMU der Maschinen‑, Anlagen‑, Elektro- und Metallindustrie? HMD Praxis der Wirtschaftsinformatik, 58, 521–536. https://doi.org/10.1365/s40702-021-00728-w
Holler, M., Dremel, C., van Giffen, B., & Fuchs, R. (2020). Smart Dust und Micro Robots im industriellen Sektor : Chancen, offene Punkte und Handlungsempfehlungen. HMD Praxis der Wirtschaftsinformatik, 57(6), 1239–1250. https://doi.org/10.1365/s40702-020-00666-z
Holler, M., Herterich, M., Dremel, C., Uebernickel, F., & Brenner, W. (2018). Towards a method compendium for the development of digitised products : findings from a case study. International Journal of Product Lifecycle Management, 11(2), 131–153. https://doi.org/10.1504/IJPLM.2018.092825
Holler, M., Dremel, C., Herterich, M., Uebernickel, F., & Brenner, W. (2017). Product Lifecycle Management im Konzernumfeld : Herausforderungen, Lösungsansätze und Handlungsempfehlungen. HMD Praxis der Wirtschaftsinformatik, 55(1), 133–150. https://doi.org/10.1365/s40702-017-0372-8

Bücher, peer-reviewed

Holler, M. (2018). Understanding product lifecycle management in manufacturing industries [Doctoral dissertation]. HSG Hochschulschrift.

Buchbeiträge, peer-reviewed

Holler, M., Dremel, C., van Giffen, B., & Fuchs, R. (2023). Smart Dust und Micro Robots im industriellen Sektor : eine Praxisperspektive. In S. D’Onofrio & S. Meinhardt (eds.), Robotik in der Wirtschaftsinformatik (pp. 387–399). Springer. https://doi.org/10.1007/978-3-658-39621-3_18
Holler, M., Barth, L., & Fuchs, R. (2019). Trustworthy product lifecycle management using blockchain technology : experience from the automotive ecosystem. In J. Stark (Ed.), Product lifecycle management (volume 4) : the case studies (pp. 13–19). Springer. https://doi.org/10.1007/978-3-030-16134-7_2
Uebernickel, F., Holler, M., & Brenner, W. (2017). Fallbeispiel : Predictive Analytics im industriellen Servicegeschäft von Linde MH. In C. Lemke, W. Brenner, & K. Kirchner (eds.), Einführung in die Wirtschaftsinformatik; Bd. 2: Gestalten des digitalen Zeitalters (pp. 178–180). Springer.

Schriftliche Konferenzbeiträge, peer-reviewed

Holler, M., Vogt, H., & Feuz, M. (2026). Towards a maturity model for the industrial metaverse. Smart Services Summit : Smart Services for a Sustainable and Resilient Future. https://doi.org/10.21256/zhaw-34559
Holler, M., Eloranta, T., & Demiriz, U. (2025). Potential of the industrial metaverse : a taxonomic approach [Conference paper]. In P. Sureephong, C. Danjou, & A. Bouras (Eds.), Product lifecycle management : leveraging AI, digital twins, and smart technologies. Springer. https://doi.org/10.1007/978-3-031-93323-3_11
Holler, M., Korbel, J. J., & Galeno, G. (2025). Industrial metaverse for industrial companies : an exploratory study [Conference paper]. In S. West, J. Meierhofer, T. Buecheler, & G. Wally Scurati (Eds.), Smart Services Summit : Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024 (pp. 107–119). Springer. https://doi.org/10.1007/978-3-031-86958-7_8
Barth, L., Ehrat, M., Galeno, G., Holler, M., & Savic, N. (2022). Value generation in the product lifecycle with digital twins : status quo in Swiss companies [Conference paper]. Proceedings of the 55th Hawaii International Conference on System Sciences, 4528–4537. https://doi.org/10.24251/HICSS.2022.551
Holler, M., Dremel, C., van Giffen, B., & Vogt, H. (2022). From smart connected products to systems of systems : case study and archetypes [Conference paper]. In O. Canciglieri Junior, F. Noël, L. Rivest, & A. Bouras (Eds.), Product lifecycle management : green and blue technologies to support smart and sustainable organizations (pp. 3–13). Springer. https://doi.org/10.1007/978-3-030-94399-8_1
Barth, L., Ehrat, M., Holler, M., & Fuchs, R. (2021). Value creation with digital twins : framework validation and analysis of further development priorities [Conference paper]. In S. West, J. Meierhofer, & C. Ganz (Eds.), Smart services summit : digital as an enabler for smart service business development (pp. 35–47). Springer. https://doi.org/10.1007/978-3-030-72090-2_4
Holler, M., van Giffen, B., Barth, L., & Fuchs, R. (2021). Smart dust for smart(er) industrial product-service-systems : three strategies and their application [Conference paper]. In S. West, J. Meierhofer, & C. Ganz (Eds.), Smart services summit : digital as an enabler for smart service business development (pp. 15–20). Springer. https://doi.org/10.1007/978-3-030-72090-2_2
Holler, M., Haarmann, J., van Giffen, B., & Frank, A. G. (2020). Smart dust in the industrial economic sector : on application cases in product lifecycle management [Conference paper]. In F. Nyffenegger, J. Ríos, L. Rivest, & A. Bouras (Eds.), PLM 2020 : Product Lifecycle Management Enabling Smart X (pp. 165–175). Springer. https://doi.org/10.1007/978-3-030-62807-9_14
Holler, M., van Giffen, B., Benzell, S., & Ehrat, M. (2020). The general data protection regulation in financial services industries : how do companies approach the implementation of the GDPR and what can we learn from their approaches? 82. Jahrestagung Des Verbands Der Hochschullehrer Für Betriebswirtschaft (VHB 2020), Frankfurt Am Main, Germany, 17-20 March 2020.
Holler, M., Vogt, H., & Barth, L. (2019). Exploring the willingness-to-share data of digitized products in B2B manufacturing industries [Conference paper]. In A. Pucihar, M. Kljajić Borštnar, R. Bons, J. Seitz, H. Cripps, & D. Vidmar (Eds.), 32nd Bled eConference Proceedings (pp. 1065–1072). University of Manbor Press. https://doi.org/10.18690/978-961-286-280-0
Holler, M., Uebernickel, F., & Brenner, W. (2018). The evolution of IS projects in manufacturing industries : the case of product lifecycle management [Conference paper]. Proceedings of the 51st Hawaii International Conference on System Sciences, 4867–4876. https://doi.org/10.24251/HICSS.2018.610
Holler, M., Uebernickel, F., & Brenner, W. (2017). Defining archetypes of E-collaboration for product development in the automotive industry [Conference paper]. Proceedings of the 25th European Conference on Information Systems (ECIS), 113–130. https://aisel.aisnet.org/ecis2017_rp/8/
Holler, M., Neiditsch, G., Uebernickel, F., & Brenner, W. (2017). Digital product innovation in manufacturing industries : towards a taxonomy for feedback-driven product development scenarios [Conference paper]. Proceedings of the 50th Hawaii International Conference on System Sciences, 4726–4735. https://doi.org/10.24251/HICSS.2017.576
Holler, M., Uebernickel, F., & Brenner, W. (2016). Digital twin concepts in manufacturing industries : a literature review and avenues for further research [Conference paper]. Proceedings of the IJIE 2016, 2016(8).
Holler, M., Übernickel, F., & Brenner, W. (2016, December 5). Challenges in product lifecycle management : evidence from the automotive supply industry. 27th Australasian Conference on Information Systems (ACIS2016), Wollongong, 5-7 December 2016. https://doi.org/10.21256/zhaw-3158
Holler, M., Übernickel, F., & Brenner, W. (2016). Understanding the business value of intelligent products for product development in manufacturing industries [Conference paper]. ICIME 2016 Proceedings of the 2016 8th International Conference on Information Management and Engineering, 18–24. https://doi.org/10.1145/3012258.3012266
Holler, M., Stöckli, E., Übernickel, F., & Brenner, W. (2016). Towards understanding closed-loop PLM : the role of product usage data for product development enabled by intelligent properties [Conference paper]. 29th Bled eConference Proceedings, 479–491. https://aisel.aisnet.org/bled2016/13
Holler, M., Übernickel, F., & Brenner, W. (2016, May 20). An e-mail embedded software prototype for knowledge management. CONF-IRM 2016 Proceedings. https://aisel.aisnet.org/confirm2016/65/
Herterich, M. M., Holler, M., Uebernickel, F., & Brenner, W. (2015). Understanding the business value : towards a taxonomy of industrial use scenarios enabled by cyber-physical systems in the equipment manufacturing industry [Conference paper]. CONF-IRM 2015 Proceedings, 1–15.

Weitere Publikationen

Holler, M., van Giffen, B., Seifert, F., Mahendra Mistry, N., & Reinshagen, M. (2023). AI maturity and business model toolkit. 8. F&E-Konferenz Zu Industrie 4.0, Rotkreuz, Schweiz, 24. Januar 2023.
Holler, M. (2018). Mapping the field of product lifecycle management : a bibliometric study. Universität St.Gallen. https://www.alexandria.unisg.ch/handle/20.500.14171/100874

Mündliche Konferenzbeiträge und Abstracts

Vogt, H., Ehrat, M., & Holler, M. (2020). Steigerung der Datenteilbereitschaft in B2B als Grundlage für die Entwicklung von neuen, datenbasierten Services. 5. F&E Konferenz zu Industrie 4.0, Zürich, 5. Februar 2020.
Holler, M., Ehrat, M., & Vogt, H. (2020). Development of a smart connected product system for the industrial piping business. 5. F&E Konferenz Zu Industrie 4.0, Zürich, 5. Februar 2020.

Publikationen vor Tätigkeit an der ZHAW

Forschungsdaten

Holler, Manuel; Vogt, Helen; Feuz, Martin, 2025. Data set for industrial metaverse maturity model. Zenodo. Verfügbar unter: https://doi.org/10.5281/zenodo.17524480

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