Dr. Stefan Schuppisser

ZHAW School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 68 95
stefan.schuppisser@zhaw.ch

Work at ZHAW

Position

Program Director BSc Business Administration with Specializations in General Management, Marketing and Behavioral Design
Researcher and Senior Lecturer in Strategic Management

Publications

Articles in scientific journal, peer-reviewed

Thomas, O., Kucza, G. and Schuppisser, S. (2021) 'Can sports sponsorship affect consumers' motivation for sports consumption?', Journal of Promotion Management, 28(7), pp. 893–922. doi: 10.1080/10496491.2021.2009611.
Kucza, G., Schuppisser, S. and Loretan, S. (2018) 'Wertschöpfungsorientierte Strategiearbeit : ein Onelinetool für mittelständische Unternehmen', Zeitschrift Führung + Organisation, 87(3), pp. 180–184.
Polonsky, M., Schuppisser, S. and Beldona, S. (2002) 'A stakeholder perspective for analyzing market relationships', Journal of Market-focused Management, 5(2), pp. 109–126. doi: 10.1023/A:1014091926179.

Books, peer-reviewed

Schuppisser, S. (2002) Stakeholder Management : Beziehungen zwischen Unternehmungen und nicht-marktlichen Stakeholder-Organisationen : Entwicklung und Einflussfaktoren. Doctoral dissertation. Haupt.

Book chapters, peer-reviewed

Pichel, K., Schuppisser, S. and Kucza, G. (2014) 'Strategieprozesse : Inhalte, Abläufe und Phasen', in Pichel, K. and Lüthi, E. (eds) Strategie und Diversität : Moderationsmethoden, Erfahrungen, Workshopdesigns. Bern: Haupt, pp. 25–68.
Schuppisser, S. and Kucza, G. (2014) 'Strategisches Management', in Meyer, C., Nagel-Jungo, G., and Brockhaus-Soldenhoff, N. (eds) Basiswissen BWL : ein praxisorientierter Leitfaden. Zürich: Schulthess, pp. 569–644.
Berlinger, L. and Schuppisser, S. (2006) 'Strategisches Performance Management / Balanced Scorecard bei der Zürcher Kantonalbank', in Horváth & Partners (ed.) Performance Management in der Praxis : Unternehmensziele, Führungsprozesse, Massnahmen, neue Wege und innovative Lösungen. Zürich: Versus, pp. 241–258.
Krugmann, B. and Schuppisser, S. (2005) 'Mit einem durchgängigen Strategieprozess zum Erfolg : von der Strategieentwicklung bis zum Controlling der Strategieumsetzung', in Meyer, C. (ed.) Finanz- und Rechnungswesen : Jahrbuch 2005. Zürich: WEKA, p. 159.

Written conference contributions, peer-reviewed

Reimann, O. et al. (2021) 'First insights on brand attitude towards a retailer's individual private labels', in Martínez-López, F. J. and Gázquez-Abad, J. C. (eds) Advances in National Brand and Private Label Marketing. Cham: Springer, pp. 20–23. doi: 10.1007/978-3-030-76935-2_3.
Seiler, R., Schuppisser, S. and Koruna, S. (2018) 'Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites', in 10th & 11th international confernces on new challenges in management and business, p. 74.
Seiler, R., Kucza, G. and Schuppisser, S. (2018) 'Product reviews with a social context : an experiment on online wine reviews in Switzerland', in 10th & 11th international conferences on new challenges in management and business, p. 35.
Polonsky, M., Schuppisser, S. and Beldona, S. (2003) 'Developing relationships : a nonlinear process', in Falt, H. (ed.) Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith: School of Marketing and International Business, pp. 51–66.
Schuppisser, S. (1999) 'How research on social movement organizations can improve stakeholder management practice', in International association for business and society : proceedings. International Association for Business and Society, pp. 875–886.
Schuppisser, S. (1998) 'A framework to analyze the evolution of relationships between firms and non-market stakeholder organizations (NMSOs)', in Proceedings of the international association for business and society. International Association for Business and Society, pp. 1035–1046. doi: 10.5840/iabsproc1998996.
Polonsky, M. J. and Schuppisser, S. (1998) 'A stakeholder perspective to developing a supportive network of marketing', in Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998. Dunedin: University of Otago, pp. 2017–2023.
Schuppisser, S. (1996) 'Exploring theoretical relationships between charismatic leadership theory and corporate social performance', in Seventh Annual Meeting of International Association for Business and Society (IABS), Santa Fe, USA, 21-24 March 1997. International Association for Business and Society, pp. 593–604. doi: 10.5840/iabsproc1996756.

Other publications

Kucza, G., Schuppisser, S. and Gaupp, M. (2012) 'Wie Unternehmen ihre Wertschöpfung einfach überprüfen können : Diagnosetool Wertschöpfungsnavigator, Teil 1', KMU Magazin, 2012(4), pp. 82–86.
Kucza, G., Schuppisser, S. and Gaupp, M. (2012) 'Wie systematische Unternehmensentwicklung in KMU gelingen kann', Organisator, 2012(8), pp. 26–27.
Schuppisser, S., Kucza, G. and Gaupp, M. (2012) 'Wie Unternehmen ihre Wertschöpfungspotenziale aktivieren können : Diagnosetool Wertschöpfungsnavigator, Teil 2 / 2', KMU Magazin, 2012(5), pp. 100–104. Available at: https://www.kmu-magazin.ch/wissen/forschung-entwicklung/wie-unternehmen-ihre-wertschoepfungspotenziale-aktivieren-koennen.
Schuppisser, S., Giese, M. and Stoll, B. (2011) Competitive Intelligence in Schweizer KMU. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Angerer, A., Kucza, G. and Schuppisser, S. (2011) 'Machtspiele lohnen sich nicht', Deutsche Verkehrs-Zeitung, 44, p. 6.
Angerer, A., Kucza, G. and Schuppisser, S. (2011) 'Teure Machtspiele', Log.kompass, 2011(7/8), pp. 28–29.
Schuppisser, S. et al. (2011) KMU-Strategiebarometer 2011. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-974.
Stoll, B. and Schuppisser, S. (2009) 'Nachrichten in Unternehmen', Schweizer Soldat, 84(7/8), pp. 30–33. doi: 10.5169/seals-717265.
Cometta, C. et al. (2009) KMU Strategie-Barometer : eine Standortbestimmung von Schweizer Klein-, Mittel- und Grossunternehmen. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-3375.
Schuppisser, S. (2003) 'Von der Strategie zum Budget : wie mit der Balanced Scorecard die Fähigkeit zur Strategieumsetzung verbessert werden kann', Planung und Produktion.
Schuppisser, S. (2001) The diAx Case (A) : taking advantage of the liberalisation in the Swiss telecommunications industry. Zürich: European Case Clearing House.
Schuppisser, S. (2001) The diAx Case (B) : deciding on the timing of entry into the liberalised fixed telephony market in Switzerland. Zürich: European Case Clearing House.
Schuppisser, S. (2001) The diAx case (C) : non-market challenges in the Swiss wireless telephony business. Zürich: European Case Clearing House.
Rühli, E. and Schuppisser, S. (1994) 'Switzerland and its industry in international competition', Columbia Journal of World Business, 29(4), pp. 54–65. doi: 10.1016/0022-5428(94)90033-7.

Oral conference contributions and abstracts

Reimann, O. et al. (2020) 'How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity', in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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