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Practical Orientation

The General Management modules not only teach helpful approaches and concepts for the analysis, assessment, and design of companies. You will be asked continually to apply these approaches to specific situations and identify their strengths and weaknesses.

You will work through case studies, handle project orders from partner companies, and participate in simulations. In various modules, you will also work on joint projects with a partner company and get feedback from practitioners, all of which is not only demanding but also highly instructive.

Towards the end of the specialization period of study, questions become more and more open-ended, and students become more and more aware of how the different areas have to intermesh in advancing the business of a company.

In Tune with Companies

With a degree in General Management, you will become a business all-rounder and can support companies in their business development in an international as well as a digitalized environment.

Along the way, you will be supported by lecturers who know what the corporate world is doing today, and what the future will bring, because they work with companies on current problem solutions.

In their blogs, our institutes and centers regularly report on their collaboration in key areas of general management: