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Fundraising Bootcamp: Strategy Mapping

The Fundraising Bootcamp Strategy Mapping provides an introduction to the most widely-used strategy development tool by high performing nonprofit organizations (e.g. MSF, WWF, UNICEF, IFRC). The framework helps identify key audiences, key markets, and key tactics in a single easy-to-share format. By using this framework, experienced fundraisers can engage the whole organization and build long-term success.

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At a glance


WBK Fundraising Bootcamp: Strategy Mapping


on request



CHF 600.00

Comment on costs: 

  • Participants who complete the CAS Fundraising Leadership (incl. academic performance records) in the following year are entitled to a CHF 250.- credit of the Fundraising Bootcamp: Strategy Mapping course costs.   
  • The course costs will be invoiced 30 days before the start of the course and must be paid within these 30 days.


ZHAW School of Management and Law / Campus St.-Georgen-Platz, 8401 Winterthur

Language of instruction:

  • English
  • The lessons are in English. However, information about the course and communication with the participants is in German and in English.
Claudia Lehnherr Mosimann
“Strategy Mapping is a wonderful tool that not only introduces clarity and over-view into the strategic process but also promotes engagement and participation within the team. Thanks to the lecturers’ very clear and practice-oriented teaching, I was able to implement what I had learned immediately in my organization in a very profitable manner. Moreover, the course was a lot of fun. I can recommend it warmly.”

Claudia Lehnherr Mosimann, Fundraising Bootcamp Strategy Mapping participant and Managing Director UniBE Foundation

Objectives and content

Target audience

Participants can expect a compact and engaging day full of knowledge and ideas on how to build their own strategy map.

You will learn how to use strategy maps in campaigns, in programs, and for special projects. This high-level training course will equip you with frameworks, tools, techniques and inspiration to do more and better – whether you are a small but ambitious local agency keen to grow or a larger entity looking for a way to synthesize disparate approaches.

The training course is designed for people with intermediate to expert fundraising knowledge. More specifically, it caters to:

  • professionals in nonprofits, public institutions, and corporate foundations with fundraising experience keen to think strategically;
  • persons who have completed comprehensive training in specific areas like corporates, foundations or individual giving but are keen to integrate this experience;
  • individuals who aspire to leadership roles in larger fundraising organizations and/or want to raise their fundraising skills at a strategic level.


By the end of the course, you will be able to:

  • plan and implement an approach to fundraising strategy that synthesizes the various strands and elements - but also provides flexibility for change;
  • identify key stakeholders and establish how to engage them in the delivery of a radical new integrated strategy;
  • develop performance measuring metrics within the strategy to track impact and adapt where necessary.


In his own words, lecturer Thomas Kurmann (Vice President of Resource Development Oxfam America) provides insight into the course:

“At the end of the workshop, you understand the unique benefits of the strategy map over other approaches. You will be able to shape and organize your strategic thinking into a simple to understand, one-page systems diagram – the map – where the strategic goals are organized along the four interconnected perspectives ‘Supporters’, ‘Capacities’, ‘Human Capital’ and ‘Resources’. You will be enabled to create a performance tracking system with tailored indicators to measure progress for the goals. And, most importantly, you acquire the competence to strategize “at home” with the members of your own unit or department.

The bootcamp will be highly interactive. After discussing the theory and demonstrating the value of strategy maps based on examples, we will develop maps in groups step by step: identifying stakeholders (and their engagement along the process), defining the drivers for our strategy, the objectives (the WHAT), the metrics of measurement, and finally the initiatives that allow you to achieve the objectives (the HOW).”

The Fundraising Bootcamp Strategy Mapping is part of the course CAS Fundraising Leadership but can be booked as a separate one-day course. Experienced fundraisers are also interested in the Fundraising Bootcamp Great Fundraising and in the Fundraising Bootcamp Behavioral Economics.


An important part of the Fundraising Bootcamp: Strategy Mapping consists of an interactive workshop model with exchange between the participants, and with the lecturers. The course is characterized by many practical inputs and insights directly from the latest research and practical experience from high-performing organizations. The students will apply the theory and have a more intense learning experience.

More details about the implementation

The next implementation is planned for 2025.

The course will be held on Friday from 9.00 am to 5.00 pm.

Enquiries and contact


Center for Arts Management


The Fundraising Bootcamp Strategy Mapping will be taught by Thomas Kurmann (Vice President of Resource Development Oxfam USA).


Admission requirements

Admission to the certificate course requires intermediate to expert fundraising knowledge. The Head of Program decides on admission.

Information for applicants

Registrations are accepted on an ongoing basis and are considered in the order in which they are received. The number of participants is limited.

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