Prof. Dr. Leticia Labaronne

Prof. Dr. Leticia Labaronne

ZHAW School of Management and Law
Zentrum für Kulturmanagement
Gertrudstrasse 8
8400 Winterthur

+41 58 934 71 07
leticia.labaronne@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Zentrumsleitung Zentrum für Kulturmanagement

Arbeits- und Forschungsschwerpunkte

Management von Kunst‐ und Kulturorganisationen
Kulturpolitik und Kulturförderung
Evaluation im Kulturbereich
Kulturelle Teilhabe und Audience Development
Fundraising Management, Corporate Cultural Engagement and Arts Philanthropie

Lehrtätigkeit

Studiengangsleitung Master of Advanced Studies (MAS) Arts Management
Studiengangsleitung Master of Advanced Studies (MAS) Fundraising Management
Leitung Wahlpflichtmodul Kulturmanagement, Bachelor Betriebsökonomie

Lehrtätigkeit in der Weiterbildung

Aus- und Weiterbildung

Ausbildung

Dr. phil.
WÜRTH Chair of Cultural Produktion, Zeppelin University, Germany
2015 - 2019
MSc Business Administration / Major in Public and Nonprofit Management
ZHAW School of Management and Law, Switzerland
2009 - 2011
Bachelor of Arts (Honours) / International Studies
Open University, United Kingdom
2005 - 2008

Weiterbildung

Certificate of Advanced Studies (CAS) in Higher & Professional Education
ZHAW Zurich University of Applied Sciences, Switzerland
2021
Zertifikat im Stiftungsmanagement
Center for Philanthropy Studies (CEPS) - Universität Basel
2014
Certificate of Advanced Studies (CAS) in Sponsoring Management
ZHAW School of Management and Law, Switzerland
2012
Full Fundraising Certificate
Chartered Institute of Fundraising, United Kingdom
2010

Netzwerk

Mitglied in Netzwerken

ORCID digital identifier

ORCID ID: 0000-0003-2381-7542

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Moosbrugger, R. M. et al. (2026) 'Exploring and understanding attachment to intangible cultural heritage practices : the cases of Silvesterchlausen and Constance Carnival', International Journal of Intangible Heritage, 21, pp. 51–69. Available at: https://www.ijih.org/retrieve/volumeDtl/1244.
Cwikla, M. and Labaronne, L. (2026) 'Toward a sustainability standard for cultural organizations : borrowing from tourism', Sustainable Development. doi: 10.1002/sd.71145.
Hannich, F. et al. (2024) 'Comparing visitors and non-visitors motivations and sociodemographics : the case of the Swiss Science Center Technorama', Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik, 10(1), pp. 101–126. doi: 10.14361/zkmm-2024-0105.
Labaronne, L. and Müller, A. (2023) 'Mapping out the roles of top management in nonprofit arts and cultural organizations', The Journal of Arts Management, Law, and Society, 54(1), pp. 1–16. doi: 10.1080/10632921.2023.2285476.
Labaronne, L. (2022) 'Prof. Thomas Girst (Global Head of Cultural Engagement, BMW Group) : in conversation', Cultural Trends, 32(2), pp. 190–202. doi: 10.1080/09548963.2022.2156268.
Labaronne, L. and Leuschen, L. (2021) 'Resource development in refugee arts organizations : the case of the Malaika Theater', Journal of Cultural Management and Cultural Policy / Zeitschrift für Kulturmanagement und Kulturpolitik, 7(2), pp. 85–110. doi: 10.14361/zkmm-2021-0204.
Labaronne, L. and Tröndle, M. (2020) 'Managing and evaluating the performing arts : value creation through resource transformation', The Journal of Arts Management, Law, and Society, 51(1), pp. 3–18. doi: 10.1080/10632921.2020.1815612.
Labaronne, L. (2019) 'A resource-oriented approach to performing arts organizations : an ethnographic study of dance companies', The Journal of Arts Management, Law, and Society, 49(4), pp. 242–256. doi: 10.1080/10632921.2019.1617814.
Seger, B. and Labaronne, L. (2017) 'Guest editorial', Zeitschrift für Kulturmanagement, 3(1), pp. 7–9. doi: 10.14361/zkmm-2017-0101.
Labaronne, L. and Rascher, A. (2017) 'Evaluation als moderatorische und mediatorische Intervention am Beispiel eines Tanzfestivals', Zeitschrift für Kulturmanagement, 3(2), pp. 135–150. doi: 10.14361/zkmm-2017-0206.
Labaronne, L. (2017) 'Performance measurement and evaluation in arts management : a meta-synthesis', Zeitschrift für Kulturmanagement, 3(1), pp. 37–69. doi: 10.14361/zkmm-2017-0103.
Labaronne, L. and Slembeck, T. (2015) 'Dynamic pricing in subsidized performing arts', International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 122–136. doi: 10.1002/nvsm.1528.

Bücher, peer-reviewed

Labaronne, L. and Seger, B. (2015) Fundraising Management. 1. Auflage. Zürich: vdf Hochschulverlag.

Buchbeiträge, peer-reviewed

Labaronne, L. and Piber, M. (2020) 'Performance measurement and evaluation in the arts and cultural sector : state-of-the-art in theory and practice and prolegomena for further developments', in Piber, M. (ed.) Management, Participation and Entrepreneurship in the Cultural and Creative Sector. Cham: Springer, pp. 219–240. doi: 10.1007/978-3-030-46796-8_11.

Schriftliche Konferenzbeiträge, peer-reviewed

Schneider-Wulf, S. and Labaronne, L. (2025) 'Experience, participation, and engagement in intangible cultural heritage : impulses for designing participation processes and fostering institutional participation in cultural organizations', in 2025 ENCATC Congress - The Future Is Cultural: Policy, Practice, and Education, Barcelona, Spain, 15-17 September 2025.
Schmidli, F. et al. (2024) 'Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry', in 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. AIMAC.
Hannich, F. et al. (2022) 'The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Labaronne, L. and Piber, M. (2021) 'Embodying aesthetic knowledge in the performing arts : insights from an ethnographic study of dance companies', in 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
Labaronne, L. et al. (2021) 'Managing intangible cultural heritage in pandemic times : the case of the Lake Constance region', in 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
Leuschen, L., Schmidli, F. and Labaronne, L. (2020) 'Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre', in 7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.
Labaronne, L. (2019) 'Evaluating the performing arts : insights from an ethnography study on dance companies', in 15th International Conference on Arts and Cultural Management AIMAC, Venice, Italy, 23-26 June 2019.
Labaronne, L. (2019) 'A resource-oriented understanding of performing arts organizations : an ethnographic study', in 19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.
Labaronne, L. (2018) 'Artistic achievement in the performing arts', in 6th Workshop on Managing Arts and Cultural Organizations, Oxford, United Kingdom, 30 November - 1 December 2018. European Institute for Advanced Studies in Management.
Labaronne, L. (2018) '(Re-)Evaluating the artistic value and societal impact of the performing arts : an ethnographic study', in 13th edition of the International Forum on Knowledge Asset Dynamics (IFKAD), Delft, The Netherlands, 4-6 July 2018.
Labaronne, L. and Müller, A. (2017) 'Leading modern arts and cultural organizations : what roles does it take?', in AIMAC 2017. Beijing: Peking University.
Labaronne, L. (2013) 'Yield management for public theaters?', in Academy of Marketing Conference 2013, Cardiff, Wales, 8-11 July 2013, pp. 71–79. Available at: https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0201_paper.pdf.
Slembeck, T. and Labaronne, L. (2013) 'Dynamic pricing in the subsidized performing arts', in Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.

Weitere Publikationen

Cwikla, M. (2026) Sustainability standard as a tool for diagnosis, learning, and improvement in arts and cultural organisations. Edited by L. Labaronne and M. Müller. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2601.
Labaronne, L. and Müller, M. (eds) (2026) Inaugural Culture for the Planet Summit Lausanne (Switzerland) – 2025 : summary report. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2611.
Ortalli, G. (2026) Assessing and monitoring sustainability in cultural organisations : how can a modular indicators framework improve sustainability in arts and cultural organisations?. Edited by M. Müller and L. Labaronne. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2600.
Leuschen, L. and Labaronne, L. (2023) 'Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung "Geschlecht" im Stapferhaus (Lenzburg, CH)', KM - das Magazin von Kulturmanagement Network, (171), pp. 12–21. Available at: https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf.
Labaronne, L. and Müller, A. (2022) 'Leadership behaviour in the arts : understanding the multiple roles of senior management in nonprofit arts and cultural organisations', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Fischer, D., Labaronne, L. and Seiler, R. (2022) 'Veni, vidi - donate? : an experimental study on using virtual reality in fundraising', in 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
Hüttermann, M. et al. (2021) Events Schweiz 2021. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-23954.
Labaronne, L. and Seger, B. (2021) Fundraising Management. 2., vollständig überarbeitete Auflage. Winterthur: ZHAW School of Management and Law. doi: 10.3218/3902-3.
Urselmann, M. and Labaronne, L. (2019) 'Aktuelle Herausforderungen im sich wandelnden Fundraising : Fundraising Management kann jetzt auf höchster Ausbildungsstufe studiert werden', Stiftung & Sponsoring, 2019(5), pp. 12–13.
Müller, A. and Labaronne, L. (2018) 'Running creative organizations : role interpretations and leadership behavior', in 3rd Interdisciplinary Perspectives in Leadership Symposium, Chania, Greece, 10-12 Mai 2018.
Labaronne, L. (2018) Sponsor Visions Schweiz 2017/18 : eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-4296.
Labaronne, L. (2017) 'Hochschulfundraising ist Philanthropie für die Wissenschaft', Fundraiser Magazin, 2017(4), pp. 54–55.
Labaronne, L. (2017) 'Am Anfang steht immer die Situationsanalyse', Die Stiftung, 2017(1), pp. 40–41.
Labaronne, L. and Seger, B. (2017) 'Mehr als nur 'Nice to Have' : auch kulturelle Projekte benötigen die richtigen Argumente', Fundraiser Magazin, 2017(4), pp. 58–59.
Labaronne, L. and Seger, B. (2015) 'Strategisches Denken : unternehmerisches Handeln', KM - das Magazin von Kulturmanagement Network, 2015(97), pp. 25–29. Available at: https://www.kulturmanagement.net/dlf/0226446702cc239db4322d0609ad5986,1.pdf.
Betzler, D. and Labaronne, L. (2015) 'Kultur für Alte – Kultur für Junge : wo, wie, wann?', KM - das Magazin von Kulturmanagement Network, 101, pp. 37–39. Available at: https://www.kulturmanagement.net/dlf/0792d52aaece6b25e9b11c2ed4980164,1.pdf.
Labaronne, L., Felten, J.-B. and Koppenheim, R. (2015) 'Sponsor Visions Schweiz 2014/15″ : eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-185.
Labaronne, L. (2015) 'Status und Trends im Kultur-Sponsoring : empirische Studie «Sponsor Visions Schweiz 2014/2015» der ZHAW und FASPO', Moving Emotions, 2015(3), p. 14.
Labaronne, L. and Kaul, H. (2015) 'Methoden der empirischen (Kulturnutzer-)Forschung : Workshop der Arbeitsgemeinschaft des Fachverbandes Kulturmanagement', KM - das Magazin von Kulturmanagement Network, 100, pp. 54–55. doi: 10.21256/zhaw-3360.
Labaronne, L. (2014) 'Das private Engagement in der Schweiz : Zeichen einer ausgeprägten Zivilgesellschaft', Spenden Schweiz, 2014(7), p. 2.
Labaronne, L. (2013) «Sponsor Visions Schweiz» : Eine empirische Studie zum Sponsoringmarkt Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-162.
Labaronne, L. (2013) 'Status und Trends im Kultursponsoring', KM - das Magazin von Kulturmanagement Network, 77, pp. 10–13. Available at: https://www.kulturmanagement.net/dlf/94615c5384cbc3cef9f4df74c1383595,1.pdf.
Betzler, D. and Labaronne, L. (2013) '13. Tagung des Forums Kultur und Ökonomie', KM - das Magazin von Kulturmanagement Network, 79, pp. 35–37. doi: 10.21256/zhaw-3359.
Bergmann, A. and Labaronne, L. (2013) 'La armonización contable internacional : el papel del IPSASB y el estado actual de su proceso de reformas', Revista Española de Control Externo, 15(44), pp. 19–29. Available at: https://dialnet.unirioja.es/servlet/articulo?codigo=5255521.
Labaronne, L. and Kaul, H. (2012) 'Die Bedeutung der Netnographie in Kulturmarketing und -vermittlung', KM - das Magazin von Kulturmanagement Network, 67, pp. 38–41. Available at: https://www.kulturmanagement.net/dlf/f2be1cd0e634a03728fc5f07bc3c9366,1.pdf.
Betzler, D., Labaronne, L. and Silvia, L. (2012) 'Notwendige Anpassungen : Kunst produzierende Betriebe benötigen ein spezifisches Qualitätsmanagement', Das Orchester, 2012(5), pp. 21–24.
Betzler, D. and Labaronne, L. (2012) 'Kulturelle Vielfalt zwischen regionaler Identität und Globalisierung : Bericht über die 12. Tagung des Forums Kultur und Ökonomie, am 22./23. März 2012 in der Lokremise, St. Gallen', KM - das Magazin von Kulturmanagement Network, 66(April), pp. 50–52.
Betzler, D. and Labaronne, L. (2011) 'Qualitätsmanagement im Theaterbetrieb', Proscenium, 151, pp. 12–13.
Labaronne, L. and Betzler, D. (2011) 'Mit der Wünschelrute zum Erfolg : die Quellen der Kulturfinanzierung in der Schweiz', KM - das Magazin von Kulturmanagement Network, 2011(55), pp. 48–51. Available at: https://www.kulturmanagement.net/dlf/880256774acb4f07d6cfb0744ddb985f,1.pdf.
Labaronne, L. (2010) 'Fachtagung : Fundraising für Kultur, München', KM - das Magazin von Kulturmanagement Network, 50, p. 41.

Mündliche Konferenzbeiträge und Abstracts

Schneider-Wulf, S. and Labaronne, L. (2025) 'Erlebnis, Partizipation und Bindung im Bereich des immateriellen Kulturerbes : Impulse für Partizipationsprozesse und institutionelle Teilhabe', in 16. Jahrestagung des Fachverbands Kulturmanagement, Basel, Schweiz, 17.-19. September 2025.
Labaronne, L. (2018) 'Evaluation and performance measurement in the arts', in SML Research Colloquium, Winterthur, 25. Mai 2018. ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Labaronne, L. (2018) '(Re-)Evaluating artistic processes : towards a contextualized approach for the performing arts', in 10th Midterm Conference of the European Research Networks Sociology of the Arts & Sociology of Culture, Valetta, Malta, 4-7 September 2018. European Sociological Association ESA.
Müller, A. and Labaronne, L. (2018) 'Leading modern arts and cultural organizations : what roles does it take?', in 11. Jahrestagung des Fachverbands Kulturmanagement, Hamburg, 17.-20. Januar 2018.
Labaronne, L. (2018) '(Re-)Evaluating the artistic and social value of the arts : towards a contextualized model', in Research Colloquium 2018, Winterthur, 23. Mai 2018.
Labaronne, L. (2018) '(Re-)Evaluating the artistic and social value of the performing arts', in STP&A Conference 2018, Manchester, United Kingdom, 1-3 November 2018.
Labaronne, L. (2017) 'Performance measurement and evaluation in the arts management : a meta-synthesis', in 14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.
Labaronne, L. (2017) 'Performance measurement and evaluation in arts management : a doctoral thesis at Zeppelin University', in SML Research Colloquium, Winterthur, 24. Februar 2017.
Labaronne, L. (2016) 'Institutional Readiness im Kulturbereich : sind Sie bereit für Fundraising?', in Kulturfinanzierung neu denken: Impulse zur Weiterentwicklung, Wien, Österreich, 12. Oktober 2016.
Labaronne, L. (2016) 'Erste Sichtungen im Blätterwald : eine Meta-Synthese über Kulturevaluation', in 9. Jahrestagung des Fachverbands Kulturmanagement, Winterthur, 14.-16. Januar 2016.
Labaronne, L. (2015) 'Performance measurement and evaluation in the arts management: a meta-synthesis : comparing and contrasting approaches across artistic disciplines, institutional settings and regions', in 5th Workshop on «Managing Cultural Organisations» EIASM, Bologna, Italy, 15 December 2015.
Betzler, D. and Labaronne, L. (2012) 'Neuere Entwicklungen im Qualitätsmanagement aus der Theaterpraxis', in Tagung des Deutschen Bühnenvereins - Bundesverband der Theater und Orchester, Mannheim, Deutschland, 2012.

Forschungsdaten

Cwikla, Malgorzata; Labaronne, Leticia, 2026. List of literature used in a semi‑systematic review. Harvard Dataverse.
Cwikla, Malgorzata; Labaronne, Leticia; Müller, Martin, 2026. List of literature and coding tree used in a scoping review on the intersection of sustainability, arts management, and cultural policy. Harvard Dataverse.

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