Dr. Kurt Alexander Ackermann

Dr. Kurt Alexander Ackermann

ZHAW School of Management and Law
Fachstelle Consumer Behavior
Theaterstrasse 17
8400 Winterthur

+41 58 934 68 98
kurtalexander.ackermann@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Leiter Fachstelle Consumer Behavior, Dozent & Studienleiter 'CAS Behavioral Insights for Marketing'

Arbeits- und Forschungsschwerpunkte

Verhaltensökonomie, Psychologie, Entscheidungstheorie, Spieltheorie

Lehrtätigkeit

BSc, MSc, CAS & MAS

Lehrtätigkeit in der Weiterbildung

Berufserfahrung

Consultant
FehrAdvice & Partners
06 / 2015 - 10 / 2016
Wissenschaftlicher Mitarbeiter
ETH Zürich
01 / 2010 - 05 / 2015
Lecturer
University of Graz
10 / 2014 - 10 / 2014
Intern
Institut für Arbeitsforschung & Organisationsberatung (iafob)
06 / 2008 - 10 / 2008

Aus- und Weiterbildung

Ausbildung

Dr. sc. ETH / Entscheidungstheorie & verhaltensorientierte Spieltheorie
Eidgenössisch Technische Hochschule (ETH) Zürich
01 / 2010 - 12 / 2014
MSc UZH / Psychologie
Universität Zürich
01 / 2003 - 12 / 2009

Weiterbildung

CAS Higher and Professional Education
ZHAW School of Management and Law
09 / 2018

Netzwerk

Mitglied in Netzwerken

ORCID digital identifier

ORCID ID: 0000-0003-1156-3880

Auszeichnungen

ACM CHI Honorable Mention Award
ACM SIGCHI 2020
04 / 2020
Best Project Award ZHAW SML
ZHAW School of Management and Law
06 / 2019
ETH Medaille für ausgezeichnete Doktorarbeiten
ETH Zürich
11 / 2015
Anatol-Rapoport-Preis 2014
Sektion "Modellbildung und Simulation" der Deutschen Gesellschaft für Soziologie
10 / 2014

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Ackermann, K. A. et al. (2026) 'Avatars that engage : how visual role expectations, contextual congruence, user characteristics, and perceived sympathy shape responses to shopping chatbots', Computers in Human Behavior: Artificial Humans, 9. doi: 10.1016/j.chbah.2026.100335.
Ackermann, K. A. et al. (2025) 'Personality ASPECTS : a novel psychographic model and scale integrating traits, values, and motives for psychological targeting', Journal of Consumer Behaviour, 25(1), pp. 212–237. doi: 10.1002/cb.70051.
Altwicker-Hámori, S. et al. (2024) 'Risk factors for smoking in adolescence : evidence from a cross-sectional survey in Switzerland', BMC Public Health, 24(1), p. 1165. doi: 10.1186/s12889-024-18695-4.
Bernold, E. et al. (2023) 'Accounting for preferences and beliefs in social framing effects', Frontiers in Behavioral Economics, 2(1147492). doi: 10.3389/frbhe.2023.1147492.
Ebert, N., Ackermann, K. A. and Bearth, A. (2022) 'When information security depends on font size : how the saliency of warnings affects protection behavior', Journal of Risk Research, 26(3), pp. 233–255. doi: 10.1080/13669877.2022.2142952.
Ackermann, K. A. et al. (2021) 'Willingness to share data : contextual determinants of consumers" decisions to share private data with companies', Journal of Consumer Behaviour, 21(2), pp. 375–386. doi: 10.1002/cb.2012.
Ackermann, K. A. and Murphy, R. O. (2019) 'Explaining cooperative behavior in public goods games : how preferences and beliefs affect contribution levels', Games, 10(1), pp. 15–48. doi: 10.3390/g10010015.
Fleiß, J. et al. (2019) 'Social and environmental preferences : measuring how people make tradeoffs among themselves, others, and collective goods', Central European Journal of Operations Research. doi: 10.1007/s10100-019-00619-y.
Greiff, M., Ackermann, K. and Murphy, R. (2018) 'Playing a game or making a decision? : methodological issues in the measurement of distributional preferences', Games, 9(4), pp. 80–104. doi: 10.3390/g9040080.
Murphy, R. O. and Ackermann, K. A. (2015) 'Social preferences, positive expectations, and trust based cooperation', Journal of Mathematical Psychology, 67, pp. 45–50. doi: 10.1016/j.jmp.2015.06.001.
Nax, H. H., Murphy, R. O. and Ackermann, K. A. (2015) 'Interactive preferences', Economics Letters, 135, pp. 133–136. doi: 10.1016/j.econlet.2015.08.008.
Ackermann, K. A., Fleiss, J. and Murphy, R. (2014) 'Reciprocity as an individual difference', Journal of Conflict Resolution, 60(2), pp. 340–367. doi: 10.1177/0022002714541854.

Bücher, peer-reviewed

Ackermann, K. A. (2014) Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences. Doctoral dissertation. ETH Zürich. doi: 10.3929/ethz-a-010273775.

Buchbeiträge, peer-reviewed

Klaas, M., Ackermann, K. A. and Fleiss, J. (2019) 'Big Data im Marketing', in Bergner, S., Fleiss, J., and Gutschelhofer, A. (eds) Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung. Graz: Leykam, pp. 211–227.
Ackermann, K. A. and Fleiss, J. (2019) 'Der praktische Einsatz verhaltensökonomischer Massnahmen in der betrieblichen Gesundheitsförderung am Beispiel von Nudging', in Bergner, S., Fleiss, J., and Gutschelhofer, A. (eds) Wandel gestalten : Beiträge der Managementforschung zu Herausforderungen der Unternehmensführung. Graz: Leykam, pp. 265–277.
Ackermann, K. A. and Furchheim, P. (2018) 'Emotionen und deren Bedeutung für das Marketing : eine Einführung', in Rüeger, B. et al. (eds) Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis. Stuttgart: Schäffer-Poeschel, pp. 11–26.

Schriftliche Konferenzbeiträge, peer-reviewed

Schaltegger, T. et al. (2024) 'Re-thinking decision-making in cybersecurity : leveraging cognitive heuristics in situations of uncertainty', in Proceedings of the 57th Hawaii International Conference on System Sciences. University of Hawaiʻi at Mānoa, pp. 4734–4743. doi: 10.21256/zhaw-30548.
Ebert, N. et al. (2023) 'QButterfly : lightweight survey extension for online user interaction studies for non-tech-savvy researchers', in CHI '23: Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, p. 161. doi: 10.1145/3544548.3580780.
Ebert, N., Ackermann, K. A. and Scheppler, B. (2021) 'Bolder is better : raising user awareness through salient and concise privacy notices', in CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems. New York: Association for Computing Machinery, p. 67. doi: 10.1145/3411764.3445516.
Werle, R. et al. (2021) 'A decision-making tool incorporating multiple benefits of motor systems' retrofits', in Bertoldi, P. (ed.) Energy Efficiency in Motor Systems : Proceedings of the 11th international Conference EEMODS'19. Springer, pp. 215–229. doi: 10.1007/978-3-030-69799-0_17.
Ebert, N., Ackermann, K. A. and Heinrich, P. (2020) 'Does context in privacy communication really matter? : a survey on consumer concerns and preferences', in CHI '20: Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems. New York: Association for Computing Machinery. doi: 10.1145/3313831.3376575.