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Business in Europe

“Europe is our most important trading partner: Understanding it holistically is a decisive competitive advantage for Swiss companies.”

Dr. Florian Keller, Head Center for EMEA Business

Focus Areas

Every second Swiss franc is earned abroad. The European Union (EU) is Switzerland's most important trading partner. The resulting mandate for Business in Europe is a continuous analysis and assessment of the economic and political relationship between Switzerland and the EU. We also make the resulting outcomes and developments available to our partners from industry. To this end, we offer a comprehensive range of degree and continuing education programs as well as a portfolio of services for companies.

Core Competencies

Degree Programs

We offer various taught modules focusing on international business, applied diplomacy, and international relations. We also supervise final theses at Bachelor's, Master's, and MAS Business Administration level in these and other areas.

Continuing Education

CAS International Business Development

Do you want to recognize and take advantage of market opportunities? In the CAS International Business Development, you will gain the first-hand expertise required to do this.

Research and Consulting

Our current research and consulting activities concentrate on the following areas of competence:

3D Printing

3D printing is one of the key technologies that will benefit strongly from digitization trends and the "Internet of Things."

Instead of manufacturing products centrally at only a few locations and transporting them worldwide to their destinations, additive manufacturing enables production information to be transferred online to any site. The physical product is then manufactured directly in the target market, closer to the end-user.

Together with the Vorarlberg University of Applied Sciences, the Baden-Wuerttemberg Cooperative State University (DHBW), and various companies from the Upper Rhine region, we are researching new business models and cross-border cooperation in the field of 3D printing.

Nearshoring

Nearshoring refers to the relocation of a business operation to a nearby foreign country. In contrast to offshoring, nearshoring is distinguished primarily by shorter geographical distances and fewer cultural gaps.

Switzerland also expects to see a sharp increase in nearshoring initiatives in the wake of the fourth industrial revolution. One area in particular that can be boosted by this digitization and networking is the IT sector. Owing to a local shortage of IT specialists and cost pressures, nearshoring will become an increasingly important issue for Swiss IT companies in the near future.

Together with swissICT and Information Security Society Switzerland (ISSS), the Center for EMEA Business surveyed Swiss IT companies. Based on our findings, an IT nearshoring index was created, which shows the different dimensions of nearshoring policies among Swiss IT companies.

The Trend Nearshoring

News

Post-Brexit Study for the Scottish Parliament

Florian Keller in Edinburgh

14 November 2018
How might the division of responsibilities within the United Kingdom look after withdrawal from the EU? And how can Scotland bring its interests to bear on UK foreign policy? A new study by the ZHAW School of Management and Law which demonstrates the Swiss approach met with great interest in Edinburgh.

Report in the SML Blog Post

Why Swiss CEOs are the First to Cut Jobs

30 September 2018
Almost all new CEOs of Swiss corporations are the first to cut jobs. It's about money, power and psychology, economists say. Dr. Florian Keller on the subject of new bosses and job cuts.

Article at blick.ch

SRF 10 vor 10

Broadcast on 25 September 2018:
Dr. Florian Keller on "Schweiz ade, Novartis verlagert Stellen ins Ausland" (Farewell, Switzerland. Novartis is moving jobs abroad)