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The Future of Work and Artificial Intelligence

The C3IB is dedicated to researching the future of work at the intersection of cross-cultural management and AI. In this era of rapid technological advancement, our research and teaching address the transformative impact of AI on well-being, "togetherness," decision-making, and the emergence of new roles.

Impact on Jobs: As AI evolves, we witness a profound shift in the job landscape. Studies suggest that up to 25% of vocational tasks may be automated by AI, leading to significant job displacement alongside unprecedented increases in productivity. At C3IB, we recognize the importance of exploring and preparing managers and students for this dynamic change by fostering adaptability and resilience.

New Roles Emerging: Observe the emergence of roles that redefine collaboration between humans and AI. We are committed to cultivating skill sets that bridge the gap between human creativity and AI capabilities.

AI in Decision-Making: Integrating AI into various professions is reshaping decision-making processes. From routine tasks to complex strategic planning, our curriculum acknowledges the pivotal role of AI in shaping the future of decision-making. We explore how cross-cultural management and creativity can harness AI for informed and innovative decision-making in diverse professional contexts.

To achieve our objectives, we have embarked on a collaborative project funded by Movetia, involving esteemed partners such as LUMSA (Italy), Kyiv School of Economics (Ukraine), and Grenoble Ecole de Management (France). Together, we are developing a groundbreaking module titled "Leadership for a Digital Age". This module aims to redefine cross-cultural leadership skills for utilizing new technologies in the workplace. It will be delivered simultaneously by all participating universities, with a planned launch in Fall 2025, targeting undergraduate and postgraduate students majoring in management or economics. Our vision extends beyond this module, as we plan to expand our scope to additional partner universities, continuing education-level courses, and cross-cultural investigations of the impact of AI in education.


In our research, We unravel the dynamics of human-machine interaction and cultivate expertise in cultural intelligence and AI applications within the business realm. In the ever-evolving landscape of employment, the rise of Artificial Intelligence (AI) stands as a transformative force with the potential to reshape and provide new opportunitieis in International Business. Recent research suggest that AI may replace up to 25% of these tasks, ushering in an era of significant job displacement but also marked productivity increases, and value creation in Switzerland. This opens up avenues for creativity, problem-solving, and innovation, paving the way for a workforce that thrives on adaptability. Furthermore, AI's integration into various professions is reshaping decision-making processes in Interantional Business.

In our research on AI, we focus on

  • Promoting Identity Leadership and Well-being: Emphasizing identity leadership and collective efforts of team members to bolster individual and team well-being, especially pertinent in the context of the evolving digital workplace where traditional boundaries are constantly redefined.
  • Enhancing Virtual Collaboration: Addressing the transformative impact of digitalization on team dynamics and work, ensuring that digital tools and platforms are used effectively to support and enhance multicultural team collaboration.
  • Innovating in International Context: Pioneering new strategies in international management and collaboration that respect and utilize cultural diversity, fostering innovation and adaptability in global team settings.

As a focal point for teaching, we aim to equip the next generation of business leaders with the knowledge and skills needed to navigate the evolving landscape of global commerce. Our educational programs are designed to merge theoretical understanding with practical applications, fostering a deep understanding of the symbiotic relationship between AI, cultural intelligence, and successful international business strategies.