Delete search term


Quick navigation

Main navigation

Continuing Education: Business Skills Training – The Middle East

Take a first step towards business success in the Middle East. Acquire essential information, cross-cultural competencies, negotiation skills, and/or basic principles of Islamic finance in a customized intensive program.


Compare favorites

At a glance


Course certificate


on request



from CHF 800.00

Comment on costs: 

Per participant per day. Minimum number of participants 6


ZHAW School of Management and Law / Campus St.-Georgen-Platz, 8401 Winterthur

Language of instruction:

  • English
  • Alternatively, the course can be offered in German or French.

Objectives and content

Target audience

  • Are you or your company planning to do business in the Middle East?
  • Do you have or do you plan to manage projects or negotiate with clients from or in the Middle East?
  • Do you want to gain an in-depth understanding of the business environment in the region and its culture?
  • Does your company plan to station expatriate staff in the Middle East?

This continuing education course is a practically oriented training solution tailored to your needs. We support you and/or your company in operating effectively and successfully in the Middle East.


The course aims to

  • allow you to understand the environment in the region from different perspectives.
  • provide theoretical and practical knowledge needed to develop and conduct business in the Middle East.
  • help to develop the business skills needed to succeed in this particular cultural environment.

Our core competencies lie in the following areas:

  • Cross-cultural excellence
  • Islamic finance for wealth management
  • International project management in the Middle East
  • Intercultural negotiation techniques
  • Human Resource Management in the Middle East

Furthermore, participants will have the opportunity to experience an Arabic after-work invitation (to be defined) to complete immersion in this culture.


Cultural Awareness/ Cultural Training

  • Introduction and framework, characteristics of doing business in the region
  • Key elements of cultural identity, differences between the regions e.g., with regards to consumer behavior.
  • Communication, establishing relations and networking, building teams, decision-making, negotiation skills, and conflict resolution.

Islamic Wealth Management

  • Basic principles of Islamic jurisprudence, wealth and ownership, contracting, Islamic financial tools and instruments, funds, waqfs, governance, working in a mixed environment

Project Management

  • Elements and phases of project management from a cross-cultural perspective, stakeholder management and implementation of projects in the Middle East.


Different forms of teaching and learning with innovative training methods are used:

  • Classroom instruction, group work, exercises
  • Case studies
  • Business simulation
  • Virtual reality training and simulation
  • Real Arabic after-work invitation

More details about the implementation

This is a customized offer, which can be tailored to your individual needs. We will be happy to advise you personally.

Enquiries and contact


  • Department International Business
  • International Management Institute

Offered in cooperation with

We work with Swiss institutions and their members who are or want to be active in the MEA market - be it as network partners, intermediaries, academic partners or consultants. We are continuously expanding and intensifying our network in the MEA region (international, national or local). Our cooperation partners are:


Admission requirements

Basic management skills, business knowledge and experience.
Depending on the specific course requirements: project management experience  and/or financial wealth management experience required.

Start Application deadline Registration link
on request on request Application