Zurich University
of Applied Sciences

Effect and Perception of Green Patterns in the Energy Sector

Description

The aim of this EKT Energiestiftung innovation project is to investigate the effect and perception of "Green Patterns" in the energy sector. Similar to "Dark Patterns", which often lead to undesirable behavior in digital user interfaces (e.g., accepting all cookies), these "Green Patterns" are intended to encourage users to adopt environmentally friendly behavior.

Key data

Projectlead

Dr. Manuel Holler

Deputy Projectlead

Tania Kaya

Project team

Dr. Kurt Alexander Ackermann, Prof. Dr. Rainer Fuchs

Project status

completed, 01/2024 - 09/2024

Institute/Centre

Institute of Marketing Management (IMM)

Funding partner

EKT Energiestiftung

Portrait photo of Dr. Manuel Holler

Dr. Manuel Holler

School of Management and Law
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 70 60
manuel.holler@zhaw.ch

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