Building Trust and Acceptance of Computer Vision Technology in Swiss Retail
This project develops an evidence-based, psychologically sound communication strategy for the successful use of AI-supported computer vision technology at POS in Switzerland.
Description
Advertima has developed its own AI-based computer vision technology that visually recognizes anonymous demographic information (age, gender, etc.) at the point of sale (POS), segments this target group data, and combines it with other retailer data to enable targeted delivery of advertising content at digital touchpoints. This project develops an evidence-based, psychologically sound communication strategy for the successful use of AI-supported computer vision technology at POS in Switzerland.
Key data
Co-Projectlead
Project team
Project partners
Advertima Vision AG
Project status
ongoing, started 05/2025
Institute/Centre
Institute of Marketing Management (IMM)
Funding partner
Innosuisse Innovationsscheck
