Prof. Dr. Marlies Whitehouse

Arbeit an der ZHAW

Tätigkeit

• Professorin für Professional Literacy
• Leiterin Master Language and Communication
• Leiterin Wort des Jahres Schweiz

Arbeits- und Forschungsschwerpunkte

Kommunikation in der arbeitsteiligen Gesellschaft, transdisziplinäre Textproduktionsforschung mit Fokus Finanzsektor. Anwendungsfelder: Fachsprachen, Kommunikation und Schreiben im Beruf, Finanzkommunikation, interkulturelle Aspekte der Textproduktion und Textrezeption

Lehrtätigkeit

• Master Language and Communication
• Wissenschaftskommunikation
• CAS Texten: professionell schreiben, redigieren, designen

Berufserfahrung

• Board Member and Regional Vice President Europe, Africa, and the Middle East
  ABC Association for Business Communication
  01 / 2026 - heute
• Chair Finance Committee
  ABC Association for Business Communication
  01 / 2024 - heute
• Associate Editor
  de Gruyter Handbook of Applied Linguistics Series
  01 / 2019 - heute
• Associate Editor
  IJBC International Journal of Business Communication
  01 / 2018 - heute
• Expertin. Nationaler Wettbewerb von Maturarbeiten
  Schweizer Jugend forscht sjf.ch
  11 / 2023 - 12 / 2024
• Treasurer
  AILA International Association of Applied Linguistics
  08 / 2017 - 08 / 2024
• Wissenschaftliche Mitarbeiterin, Leitung Generalsekretariat
  ZHAW Departement Angewandte Linguistik
  08 / 2017 - 01 / 2023
• Wissenschaftliche Mitarbeiterin
  ZHAW Institut für Angewandte Medienwissenschaft
  08 / 2014 - 07 / 2017
• Text- und Schreibberatung Finanzanalyse
  Zürcher Kantonalbank
  09 / 2000 - 07 / 2014
• Redaktionsmitglied Newsletter
  Zürcher Kantonalbank
  01 / 2012 - 12 / 2013
• Text- und Schreibberatung Finanzanalyse
  Credit Suisse First Boston
  08 / 1997 - 01 / 2000
• Finanzanalystin Fixed Income Research
  Credit Suisse First Boston
  01 / 1995 - 12 / 1996
• Betreuung Grosskunden Kommerz
  Schweizerischer Bankverein
  09 / 1991 - 12 / 1994

Netzwerk

Mitglied in Netzwerken

• ABC, Association for Business Communication
• Research Network Emerging Technologies in Applied Linguistics
• AILA, International Association of Applied Linguistics
• VALS-ASLA, Vereinigung für Angewandte Linguistik in der Schweiz
• EUPRERA European Public Relations Education and Research Association
• ELN European Literacy Network
• Honorary member of JACET, The Japan Association of College English Teachers

ORCID digital identifier

ORCID ID: 0000-0001-5526-1994

Auszeichnungen

Text des Monats. Dolores
Literaturhaus Zürich, Schweiz
01 / 2007

Social Media

• Linkedin Marlies Whitehouse
• Writer's Toolbox – Schreibwerkzeugkasten

Medienpräsenz

• 20minuten (2026): Finance-Slang in Zürich: Banker sind sich über Denglisch uneinig
• TeleTop (2026): Jugendwort des Jahres 2026
• Finanz und Wirtschaft (2026): Von Kafka bis Finfluencer. Die Japanologin und Literaturwissenschaftlerin liebt Sprache, ob zwischen Kulturen, im Finanzalltag, von Jugendlichen und neu in KI-Zeiten.
• NZZ am Sonntag (2026): Finanzberatung auf Youtube, Instagram und Co. Für ein immer grösser werdendes Publikum haben klassische Finanzberater ausgedient. Sie hören lieber auf den Rat von jungen, authentischen Akteuren auf Social Media.
• SRF 1 (2025). Treffpunkt: Wort des Jahres Schweiz
• Blick (2025). Podcast Durchblick: Sprachwissenschafterin ordnet ein «Die Jugendlichen merken, dass es ein Marketing-Gag ist»
• SRF 1 (2025). Morgengast: Wie kompetent müssen wir in Sachen Rechtschreibung sein, im Zeitalter von KI?
• Podcast (2024). Words and actions. Financial communication.
• SRF 1 (2024). Treffpunkt: Das Wort des Jahres 2024
• Blick (2024). Influencer Levi Penell (23) sucht Boomerwort des Jahres
• Nau (2024). Wer eine Textnachricht schreibt, verfolgt «selbstverständliche» Regeln. Die Krux? Die Generationen schreiben nach verschiedenen Regeln – und wissen es nicht. Boomer-Nachrichten stossen Junge vor den Kopf
• Blick (2024). Deutschschweizer Wort des Jahres 2024: Blick mag den «Bschiss» schon lange
• SRF 1 (2023). Treffpunkt: Das Wort des Jahres 2023
• SRF 1 (2023). Morgengast
• SRF 2 (2023). "Monsterbank" - das Deutschschweizer Wort des Jahres 2023
• SRF 1 (2022). «Strommangellage» – Wort des Jahres 2022 der Deutschen Schweiz
• SRF 1 (2021). Covid, Gendersprache oder Klima?
• SRF 1 (2020). «Systemrelevant» ist das Wort des Jahres 2020
• SRF 1 (2020). Wird «Corona» Wort des Jahres?
• SRF 1 (2019). Wort des Jahres Schweiz: 2019 hat das Klima bewegt
• SRF 1 (2019). «Klimajugend» ist das Wort des Jahres 2019
• SRF 1 (2018). Treffpunkt: Wort des Jahres verleiht dem Doppeladler Flügel

Projekte

• Schweizer Jugendwort des Jahres / Projektleiter:in / laufend
• Wort des Jahres Schweiz / Projektleiter:in / laufend
• Professionell, selbstbestimmt und reflektiert kommunizieren / Projektleiter:in / abgeschlossen
• Zeitgemässe Kommunikation in der katholischen Kirche / Projektleiter:in / abgeschlossen
• Erfolgreich führen durch Kommunikation / Projektleiter:in / abgeschlossen
• Optimierung von Schreibprozessen und Schreibprodukten in anspruchsvollen Kontexten / Projektleiter:in / abgeschlossen
• Adressat:innengerechtes Kommunizieren in Führungspositionen / Projektleiter:in / abgeschlossen
• Webauftritt von Swissnex professionalisieren / Co-Projektleiter:in / abgeschlossen
• Optimierung von Berichten in der psychosozialen Familienbegleitung / Projektleiter:in / abgeschlossen
• Kommunikation von Erfolgsstories / Co-Projektleiter:in / abgeschlossen
• Professionelles Kommunizieren von religiösen Inhalten / Projektleiter:in / abgeschlossen
• Kommunikationsmittel in der Suchtprävention / Projektleiter:in / abgeschlossen

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

• Whitehouse, M. and Perrin, D. (2026) 'Forschungsbasierte Beratung am Arbeitsplatz : schreiben mit menschlicher und künstlicher Intelligenz in der Finanzanalyse', Sprache im Beruf, 9(1), pp. 50–86. doi: 10.25162/sprib-2026-0004.
• Palmieri, R. and Whitehouse, M. (2026) 'Strategic financial communication : a trajectory into the future', International Journal of Strategic Communication, 20(2), pp. 87–89. doi: 10.1080/1553118X.2026.2635302.
• Whitehouse, M., Ciampi, A. and Pepin, N. (2024) 'Word of the Year in Switzerland : its impact across the country and beyond', tekst i dyskurs – text und diskurs, 18(1), pp. 235–253. doi: 10.7311/tid.18.2024.10.
• Whitehouse, M. et al. (2021) 'Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration', AILA Review, 34(1), pp. 1–18. doi: 10.1075/aila.00038.int.
• Perrin, D. et al. (2020) 'Diskursanalyse im Schaufenster : ein transdisziplinärer Ansatz zur Ermittlung und Vermittlung von Wörtern des Jahres', Zeitschrift für Diskursforschung, 8(2-3), pp. 164–189. doi: 10.3262/ZFD2002164.
• Palmieri, R., Perrin, D. and Whitehouse, M. (2018) 'The pragmatics of financial communication - part 1 : from sources to the public sphere', International Journal of Business Communication, 55(2), pp. 127–134. doi: 10.1177/2329488418758449.
• Whitehouse, M., Palmieri, R. and Perrin, D. (2018) 'The pragmatics of financial communication - part 2 : from public sphere to investors', International Journal of Business Communication, 55(3), pp. 267–274. doi: 10.1177/2329488418779206.
• Whitehouse, M. (2018) 'The language of numbers : transdisciplinary action research and financial communication', AILA Review, 31(1), pp. 81–112. doi: 10.1075/aila.00014.whi.
• Whitehouse, M. and Perrin, D. (2015) 'Comprehensibility and comprehensiveness of financial analysts" reports', Studies in Communication Sciences. Edited by A. Rocci, R. Palmieri, and L. Gautier, 15(1), pp. 111–119. doi: 10.1016/j.scoms.2015.03.007.

Bücher, peer-reviewed

• Palmieri, R. and Whitehouse, M. (eds) (2026) Strategic financial communication : a trajectory into the future (special issue). Taylor & Francis.
• Whitehouse, M. (2023) Transdisciplinarity in financial communication : writing for target readers. Cham: Palgrave Macmillan. doi: 10.1007/978-3-031-29115-9.
• Whitehouse, M. (2022) Writing in finance : improving the communicative potential of financial analysts" recommendations. Doctoral dissertation. Università della Svizzera italiana. Available at: https://sonar.ch/usi/documents/319245.
• Whitehouse, M. (2019) Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps. Wiesbaden: Springer. doi: 10.1007/978-3-658-10890-8.

Buchbeiträge, peer-reviewed

• Perrin, D. and Whitehouse, M. (2024) 'Public storytelling in finance : the societal practice of having narratives emerge', in Gatti, M. C. and Hoffmann, J. (eds) Storytelling as a cultural practice : pedagogical and linguistic perspectives. Lausanne: Peter Lang, pp. 51–72.
• Perrin, D. and Whitehouse, M. (2022) 'Identifying and making available good practices of text production', in Gnach, A. et al. (eds) Companion website to "Media linguistics and digital communication. With case studies in journalism, PR, and community communication" [Companion website to the book]. Cambridge University Press. doi: 10.1017/9781108780445.
• Whitehouse, M. and Perrin, D. (2019) 'Good practice verdichten : Gastkapitel mit Daniel Perrin', in Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps. Wiesbaden: Springer, pp. 83–102. doi: 10.1007/978-3-658-10890-8_11.
• Whitehouse, M. and Perrin, D. (2019) 'Interventionen verbinden : Gastkapitel mit Daniel Perrin', in Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps. Wiesbaden: Springer, pp. 103–141. doi: 10.1007/978-3-658-10890-8_12.
• Cotter, C., Perrin, D. and Whitehouse, M. (2017) 'Introduction : Routledge handbook of language and media', in Cotter, C. and Perrin, D. (eds) The Routledge handbook of language and media. London: Routledge, pp. 1–4. doi: 10.4324/9781315673134-1.
• Kleinberger, U. et al. (2017) 'Angewandte Linguistik anwenden', in Perrin, D. and Kleinberger, U. (eds) Doing applied linguistics : enabling transdisciplinary communication. Berlin: De Gruyter, pp. 1–8. doi: 10.1515/9783110496604-001.
• Perrin, D., Whitehouse, M. and Zampa, M. (2017) 'Vom Ringen um den guten Text : kommunikatives Potenzial im Energiediskurs', in Rosenberger Staub, N. and Kleinberger, U. (eds) Energiediskurs : Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende. Bern: Peter Lang, pp. 79–95. doi: 10.3726/978-3-0343-2581-3.
• Whitehouse, M. (2017) 'Financial analysts and their role in financial communication and investor relations', in Laskin, V. A. (ed.) The handbook of financial communication and investor relations. New York: Wiley, pp. 117–126. doi: 10.1002/9781119240822.ch10.

Schriftliche Konferenzbeiträge, peer-reviewed

• Whitehouse, M., von Beyme, E. and Wozniak, S. (eds) (2024) Book of abstracts of the GERAS International Conference 2024: Language use in specialized contexts from an ESP perspective, 45th GERAS Groupe d'Etude et de Recherche en Anglais de Spécialité International Conference, Winterthur, Switzerland, 21-23 March 2024. Winterthur: ZHAW Zurich University of Applied Sciences. Available at: https://geras2024.sciencesconf.org/data/pages/_GERAS45_book_of_abstracts.pdf.
• Rapp, C., Whitehouse, M. and Messerknecht, E. (eds) (2023) Writing technology, thinking, and learning : book of abstracts of the 12th Conference of the European Association for the Teaching of Academic Writing, 12th Conference of the European Association for the Teaching of Academic Writing (EATAW), Winterthur, Switzerland, 5-7 June 2023. Winterthur: ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-2463.
• Whitehouse, M. (2021) 'Understanding the language of numbers : financial literacy as key to participate in economic life', in Participation through Language: Actors, Practices, Ideologies. Zurich University of Applied Sciences, Winterthur, Switzerland, 25-26 March 2021.
• Whitehouse, M. (2020) 'Professional writing in times of high-speed mass text production : the case of finance', in Sarangi, S. and Gilstad, H. (eds) ALAPP 2020 : Programme & Abstracts. Norwegian University of Science and Technology, p. 101. Available at: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf.
• Whitehouse, M. (2020) 'Fostering intralingual diversity : about the benefits of being fluent in the language of numbers', in The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.
• Whitehouse, M. (2018) 'And who takes people's financial literacy into account?', in Anéla Applied Linguistics Conference, Egmond aan Zee, Netherlands, 1-2 June 2018.
• Whitehouse, M. (2018) 'The language of numbers across time : from relaxed text crafting to high-speed mass text production', in American Association of Applied Linguistics (AAAL) Conference, Chicago, USA, 24-27 March 2018.
• Whitehouse, M. and Perrin, D. (2018) 'Teaching, coaching and learning writing in finance : from relaxed text crafting to high-speed mass text production', in The 6th International Conference on Writing Analytics: Actionable Data for Teaching and Learning Writing, Malmö, Sweden, 23-25 May 2018.
• Whitehouse, M. (2017) 'Emotionen Übersetzen : kulturbedingte Translationslösungen und Lesarten sichtbar machen. Ein deutsch-japanisches Beispiel', in Zhu, J., Szurawitzki, M., and Zhao, J. (eds) Akten des XIII. Internationalen Germanistenkongresses Shanghai 2015 : Germanistik zwischen Tradition und Innovation. Frankfurt am Main: Peter Lang, pp. 409–414. doi: 10.3726/b12426.
• Whitehouse, M. (2017) 'The interplay of emotive language and rational arguments in financial analysts' recommendations – and its impact on society-at-large', in 7th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Ghent, Belgium, 21-23 November 2017.

Weitere Publikationen

• Whitehouse, M. (2025) In the shoes of financial analysts : invited speaker at the course 'Methods in Financial Communication', Università della Svizzera italiana (USI), Lugano, Switzerland, 30 October 2025.
• Whitehouse, M. (2025) Invited Speaker an der Festrede zur Maturfeier, Kantonsschule Enge, Zürich, Schweiz, 7. Juli 2025.
• Krauthammer, L., Perrin, D. and Whitehouse, M. (2023) Writer's toolbox. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://tinyurl.com/writers-toolbox.
• Koch, P. et al. (2023) 'Weshalb veröffentlichen Sie Ihre wissenschaftliche Arbeit offen zugänglich und gratis?', Impact, (4), p. 43. doi: 10.21256/zhaw-29564.
• Whitehouse, M., Rahm, H. and Wozniak, S. (2021) Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2399.
• Whitehouse, M. and b-public AG (2019) Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität. Zürich: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-18400.
• Whitehouse, M. and b-public AG (2019) Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität [veraltete Auflage]. Zürich: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-18367.
• Whitehouse, M. and Perrin, D. (2019) Going deep, reaching far : facing the methodological challenges of finding sustainable solutions to socially relevant problems of text production : lecture held at Jyväskylä University, Finland, 18 January 2019. Jyväskylä University.
• Whitehouse, M. (2017) 'Gabrielle Hogan‐Brun (2016) "Linguanomics" : what is the market potential of multilingualism? London: Bloomsbury. 184 pages. £11.69, ISBN 9781474238298', International Journal of Applied Linguistics, 27(2), pp. 560–563. doi: 10.1111/ijal.12180.
• Whitehouse, M. (2016) Wo Worte Geld bedeuten, Wissen, was Kommunikation bewegt : ein Blog der ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://blog.zhaw.ch/iam/wo-worte-geld-bedeuten/.
• Born, M., Whitehouse, M. and Perrin, D. (2011) Collective order : notes on Tokyo. 1st edition. Köln: König.

Mündliche Konferenzbeiträge und Abstracts

• Müller, K. and Whitehouse, M. (2026) 'Comprehensibility of penalty orders – impact on society', in 9th International Legal Linguistics Workshop (ILLWS) 'Emancipating Legal Linguistics: Hopes and Challenges for the Independence of an Interdiscipline', Dijon, France, 18-19 June 2026.
• Whitehouse, M. (2026) 'Overcoming communication barriers by creating a shared language : professional literacy in family counselling', in 76th Annual ICA Conference 'Communication and Inequalities in Context', Cape Town, South Africa, 4-8 June 2026.
• Eberle, M. and Whitehouse, M. (2026) 'Comprehensibility of summary penalty orders – impact on society and public authorities', in 14ª Giornata di Linguistica Svizzera, Lugano, Switzerland, 3 June 2026.
• Whitehouse, M. (2026) 'Navigating the double bind : how AI reshapes financial analysts' writing practices', in SIG Writing Conference, Winterthur, Switzerland, 2-4 June 2026.
• Whitehouse, M. (2025) 'Word of the Year in Switzerland 2025', in International Conference 'Key words', Warsaw, Poland, 12-13 December 2025.
• Whitehouse, M. (2025) 'Seize the chance and ask the expert', in 2025 ABC Annual International Conference, Long Beach, USA, 15-18 October 2025.
• Whitehouse, M. (2025) 'Collaboration between academia and practice : finding the source of wicked communication problems in finance', in 26th Annual EUPRERA Congress, Lund, Sweden, 24-27 September 2025.
• Whitehouse, M. (2025) 'The impact of AI on double-bind writing situations : the case of financial analysts', in 15th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Winterthur, Switzerland, 10-12 September 2025.
• von Beyme, E. and Whitehouse, M. (2025) 'Youth language: linguistic diversity but no inclusion? Youth Word of the Year initiatives from an Applied Linguistics' perspective', in 21st AILA World Congress: 'Linguistic Diversity, Equity, Inclusion and Sustainability', Kuala Lumpur, Malaysia, 10-16 August 2024.
• Whitehouse, M. (2025) 'Writing for target readers in financial communication : a transdisciplinary approach in times of AI', in 2025 Interdisciplinary Conference on Financial Communication Research (FinComm), Vienna, Austria, 14-16 July 2025.
• Whitehouse, M. (2025) 'Management perception of business communication : a transdisciplinary perspective', in ABC Regional Conference, Bergen, Norway, 4-6 June 2025.
• Whitehouse, M. (2025) 'The impact of a double bind on transparency : the case of financial communication', in PRIN-CLAVIER 2025 Communicating transparency: New trends and insights for professional and intercultural settings, Tropea, Italy, 29-30 May 2025.
• Whitehouse, M. (2025) 'Transdisciplinarity in financial communication : the impact of a double bind on transparency', in PhD program in Applied Linguistics: Celebrating achievements and discussing next moves, Winterthur, Switzerland, 22-23 May 2025. Winterthur.
• Whitehouse, M. (2025) 'Professional literacy : the key to successful communication in a society based on the division of labour', in II Literacy Summit, Cologne, Germany, 10-12 March 2025.
• Whitehouse, M. (2024) 'Word of the Year in Switzerland : focusing on the selected words 2024', in Key words conference, University of Warsaw, Poland, 12-13 December 2024.
• Whitehouse, M. (2024) 'Amplifying business communication with AI : shifting writing skills', in 89th ABC Annual International Conference, Tulsa, USA, 16-19 October 2024.
• Whitehouse, M. (2024) 'Understanding storytelling in scientainment : producing a TEDx talk of the thesis', in 89th ABC Annual International Conference, Tulsa, USA, 16-19 October 2024.
• Whitehouse, M. (2024) 'Writing with AI in financial analysis : an applied linguistics' perspective', in 25th EUPRERA Annual Congress, Bucharest, Romania, 10-13 September 2024.
• Whitehouse, M. (2024) 'Symposium of the Research Network on Youth Language : commonalities and trends of youth language across language borders', in 21st AILA World Congress: 'Linguistic Diversity, Equity, Inclusion and Sustainability', Kuala Lumpur, Malaysia, 10-16 August 2024.
• Whitehouse, M. (2024) 'Language in professional practices and professional contexts', in 21st AILA World Congress: 'Linguistic Diversity, Equity, Inclusion and Sustainability', Kuala Lumpur, Malaysia, 10-16 August 2024.
• Perrin, D., Delorme Benites, A. and Whitehouse, M. (2024) 'Does AI make us rethink our mindset, roles, and actions?', in 45th GERAS Groupe d'Etude et de Recherche en Anglais de Spécialité International Conference, Winterthur, Switzerland, 21-23 March 2024.
• Whitehouse, M. (2024) 'How professional literacy can guide us in times of disruption', in TEDxZHAW: Navigation in Times of Disruption, Winterthur, Switzerland, 13 March 2024. Available at: https://www.youtube.com/watch?v=_vtF_qdVRcM.
• Whitehouse, M. and von Beyme, E. (2023) 'Word of the Year in Switzerland', in International Conference 'Key words 2023', Warsaw, Poland, 1–2 December 2023.
• Whitehouse, M. (2023) 'Professional literacy for successful communication', in Rochester-Bern Executive Programs: Leaders Circle: Refresher, Berne, Switzerland, 3 November 2023.
• Whitehouse, M. (2023) 'Writing across the lifespan : from relaxed text crafting to high-speed AI-based text production in the financial sector', in 88th Annual International Conference of the Association for Business Communication (ABC), Denver, Colorado (USA), hybrid, 18–21 October 2023.
• Whitehouse, M. (2023) 'Communicating responsibility in finance : the impact of the ESG regulatory and cultural turn on investor communications', in XXIV European Public Relations Education and Research Association (EUPRERA) Annual Congress, Prague, Czech Republic, 20–23 September 2023.
• Whitehouse, M. (2023) 'Jargon as mortar in experts' communication : the case of finance', in 20th AILA World Congress: 'Diversity and social cohesion in a globalized world: towards more committed language sciences', Lyon, France (hybrid), 17–21 July 2023.
• Whitehouse, M., Rahm, H. and Wozniak, S. (2023) 'Social cohesion at work : shared languages as mortar in professional settings', in 20th AILA 2023 World Congress, Lyon, France, 17–21 July 2023.
• Whitehouse, M. and Łaziński, M. (2023) 'Word of the Year initiatives : language as mirror of dynamics in culture', in 20th AILA 2023 World Congress, Lyon, France, 17–21 July 2023.
• Whitehouse, M. (2023) 'Word of the Year in Switzerland', in 20th AILA World Congress: 'Diversity and social cohesion in a globalized world: towards more committed language sciences', Lyon, France (hybrid), 17–21 July 2023.
• Whitehouse, M. (2023) 'Professional literacy : the informed transmission between experts and laypersons', in 62e Congrès annuel de la SAES 2023 : Transmissions, Rennes, France, 1–3 June 2023.
• Whitehouse, M. (2022) 'Transdisciplinarity in communication : connecting and engaging in collaborations that benefit researchers and practitioners', in Proceedings of the 87th Annual Conference. Association for Business Communication, pp. 241–242. Available at: https://www.businesscommunication.org/d/do/4708.
• Whitehouse, M. (2021) 'Why traditional financial institutions should adapt their communication to the target readers' needs', in Proceedings of the 86th Annual Conference. Association for Business Communication, pp. 194–195. Available at: https://www.businesscommunication.org/d/do/4075.
• Whitehouse, M. (2021) 'Shared language and transdisciplinarity : keys for prosperity in business communication', in The 81st National Convention of Japan Business Communication Association (JBCA), Tokyo, 2-3 October 2021.
• Whitehouse, M. (2021) 'Trust-seeking language : persuasion practices in financial communication', in 11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, USA, 15-17 September 2021.
• Whitehouse, M., Rahm, H. and Wozniak, S. (2021) 'Applied linguistics in the professions : the value of transdisciplinarity in a changing world', in 19th AILA World Congress: 'The dynamics of language, communication and culture in a changing world', online, 15-20 August 2021.
• Whitehouse, M. (2021) 'Financial literacy and ethics : an Applied Linguistics' perspective', in 19th AILA World Congress: 'The dynamics of language, communication and culture in a changing world', online, 15-20 August 2021.
• Whitehouse, M. (2021) 'Word of the Year in Switzerland', in 19th AILA World Congress: 'The dynamics of language, communication and culture in a changing world', online, 15-20 August 2021.
• Liste Lamas, E. and Whitehouse, M. (2021) 'Word of the Year initiatives : language as mirror of dynamics in culture', in 19th AILA World Congress: 'The dynamics of language, communication and culture in a changing world', online, 15-20 August 2021.
• Rahm, H., Whitehouse, M. and Wozniak, S. (2021) 'Professional practices and contexts : perspectives of practitioners and scholars', in 17th International Pragmatics Conference (IPra), Winterthur, Switzerland (online), 27 June - 2 July 2021.
• Whitehouse, M. (2021) 'Investigating practices of fostering inclusion and participation in economic life : empowering society-at-large with the language of numbers', in 17th International Pragmatics Conference (IPrA), Winterthur, Switzerland (online), 27 June - 2 July 2021.
• Whitehouse, M. (2020) 'Fostering intralingual diversity : about the benefits of being fluent in the language of numbers', in THE ASLA SYMPOSIUM 2020 : Book of Abstracts. Swedish Association of Applied Linguistics, p. 59. Available at: https://asla2020.wordpress.com/wp-content/uploads/2020/04/asla-2020-abstraktbok-6.pdf.
• Whitehouse, M. (2019) 'Keynote : Ethics in financial communication : an Applied Linguistics perspective on the language of numbers', in 40e colloque international du GERAS, Paris, France, 22 March 2019. Groupe d'Étude et de Recherche en Anglais de Spécialité (GERAS). Available at: https://geras19.u-paris2.fr/fr/marlies-whitehouse.
• Perrin, D. and Whitehouse, M. (2019) 'Folk pragmatics : how to marginalize risks when combining Applied Linguistics and Word of the Year initiatives', in Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
• Perrin, D. and Whitehouse, M. (2019) 'Beyond disciplines, domains, and languages : theory and practice of applied linguistics in, with, and for a changing society', in The JACET 58th international convention, Nagoya, August 28th – 30th, 2019.
• Perrin, D. and Whitehouse, M. (2019) 'Wort des Jahres in der Schweiz', in Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
• Whitehouse, M. (2019) 'Financial literacy as precondition of ethics in financial communication : an Applied Linguistics perspective on the language of numbers', in PRELA Professionnel·le·s et Recherche en Linguistique Appliquée, Lyon, France, 24-26 June 2019.
• Liste Lamas, E. and Whitehouse, M. (2019) 'How to marginalize risks when combining Applied Linguistics and Word of the Year initatives', in 16th International Pragmatics Conference (IPra): Pragmatics of the margins, Hong Kong, China, 9-14 June 2019.
• Whitehouse, M. and Rahm, H. (2019) 'Panel: Anticipating margins as a core competence : pragmatics and discourses in the financial sector', in 16th International Pragmatics Conference (IPra): Pragmatics of the margins, Hong Kong, China, 9-14 June 2019.
• Whitehouse, M. (2019) 'Professionals in anticipating margins and experts in using trust-seeking practices : the case of financial analysts', in 16th International Pragmatics Conference (IPra): Pragmatics of the margins, Hong Kong, China, 9-14 June 2019.
• Whitehouse, M. (2019) 'Bilingual in words and numbers?', in 37th AESLA International Conference: Bilingualism and languages in contact, Valladolid, Spain, 27-29 March 2019.
• Whitehouse, M. et al. (2018) 'Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres', in GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
• Perrin, D. and Whitehouse, M. (2018) 'Transdisciplinarity, sustainability, and professional discourse as key challenges of applied linguistics', in MAALIC 2018 conference: Applied linguistics and the sustainable development goals (SDGs): language, communication and the professions, Kuala Lumpur, December 3-4, 2018.
• Whitehouse, M. and Liste Lamas, E. (2018) 'Corpus linguistics as folk linguistics? : dealing with the risks of combining AL and word of the year initiatives', in British Association of Applied Linguistics (BAAL 2018), York, United Kingdom, 6-8 September 2018.
• Whitehouse, M. (2018) 'Financial literacy : a key to understand the language of numbers', in 1st Literacy Summit, Porto, Portugal, 1-3 November 2018. University of Porto.
• Whitehouse, M. et al. (2018) 'Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres', in GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
• Whitehouse, M. and Perrin, D. (2017) 'Because language matters : transdisciplinary action research on financial communication', in Conference American Association of Applied Linguistics, Portland, USA, 18 March 2017.
• Whitehouse, M. (2017) 'Do financial analysts take investors" financial literacy into account?', in 15th International Pragmatics Conference (IPra), Belfast, Northern Ireland, 16-21 July 2017.
• Whitehouse, M. (2017) 'Geschäftsberichte : kulturspezifische Kontextualisierung numerischer Sprache', in Studientag der VALS-ASLA, Winterthur, 6. Juni 2017. Vereinigung für Angewandte Linguistik in der Schweiz.
• Whitehouse, M., Wanzenried, G. and Kovarova-Simecek, M. (2017) 'Financial literacy : a key to the real world', in 15th International Pragmatics Conference (IPra), Belfast, Northern Ireland, 16-21 July 2017.
• Whitehouse, M. and Perrin, D. (2017) 'Sprache, Geld und gutes Leben', in SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.
• Whitehouse, M. (2017) 'The social costs of financial illiteracy : an analysis of the communicative interplay between financial analysts and investors', in 18th AILA World Congress: 'Innovation and Epistemological Challenges in Applied Linguistics', Rio de Janeiro, Brazil, 23-28 July 2017. International Association of Applied Linguistics.
• Whitehouse, M. and Perrin, D. (2017) 'Das Zusammenspiel von beiläufigem Schreiben und medialer Wissensvermittlung in der Finanzkommunikation', in Tagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Karlsruhe, Deutschland, Februar 2017.
• Whitehouse, M. (2017) 'The language of numbers : understanding financial communication from an AL perspective - the case of trust and financial literacy', in The «Annual Report» Symposium: Words, Images and Numbers in Financial Communication, Lund, Sweden, 20-21 April 2017. The Pufendorf Insitute for Advanced Studies, Lund University.
• Whitehouse, M. (2016) 'Financial analysts" recommendations as telltale sign of persuasion drivers in the financial markets', in International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016. EMO-FunDETT.
• Whitehouse, M. (2016) 'Critical situations in cross-disciplinary communication : financial analysts as professional writers and translators', in American Association for Applied Linguistics (AAAL) Conference, Orlando, USA, 9-12 April 2016.
• Whitehouse, M. and Perrin, D. (2016) 'Financial communication as professional writing in a globalized world', in Seminar on Discourse Approaches to Financial Communication (DAFC), Lugano, 24 March 2016.
• Whitehouse, M. (2016) 'Translating emotions : the interplay between cultural background and the language of emotions - a German-Japanese example', in International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016. EMO-FunDETT.
• Whitehouse, M. (2016) 'Mein Text, unser Text, euer Text : Recycling und Rebranding am Beispiel von Finanztexten', in 6. Internationaler Kongress des Forums wissenschaftliches Schreiben (FWS), Konstanz, Deutschland, 10.-11. Juni 2016.
• Whitehouse, M. (2016) 'Schreiben in der Finanzanalyse als Differenzierung und intralinguale Übersetzung zwischen Domänen', in Tagung der Vereinigung Angewandte Linguistik Schweiz (VALS-ASLA), Genf, 20.-22. Januar 2016.
• Perrin, D., Graavengard, G. and Whitehouse, M. (2016) 'Knowledge transformation : the relation between researchers and practitioners', in 6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016. ALAPP Society.
• Whitehouse, M. (2016) 'Finanzanalyse und intralinguales Übersetzen : von der teuren Sparkultur', in 3. Kongress der Gesellschaft für Angewandte Linguistik (GAL), Koblenz, Deutschland, 27. - 30. September 2016.
• Perrin, D. and Whitehouse, M. (2016) 'Financial analysts as cross-domain translators', in 49th Annual Meeting of the British Association for Applied Linguistics (BAAL), Cambridge, United Kingdom, 1-3 September 2016.
• Perrin, D. and Whitehouse, M. (2016) 'Transdisciplinary research and cross-disciplinary mediation : the case of financial communication', in 6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.
• Perrin, D., Gnach, A. and Whitehouse, M. (2016) 'Longitudinal ethnography : understanding the shift from focused writing to writing-by-the-way', in 49th Annual Meeting of the British Association for Applied Linguistics (BAAL 2016), Cambridge, United Kingdom, 1-3 September 2016.
• Whitehouse, M. and Perrin, D. (2016) 'Financial analysts as professional writers : between mechanical text production and language awareness', in Conference of the Association for Language Awareness (ALA 2016), Vienna, Austria, 19-22 July 2016.
• Whitehouse, M. and Perrin, D. (2016) 'Write global, pay local', in 12th Association for Business Communication ABC Conference of the Europe, Africa and Middle East region: «Figuratively speaking: The facts and fictions of business and corporate communication», Cape Town, 6-8 January 2016.
• Whitehouse, M. (2015) 'Financial analysts as cross-domain translators', in 5th International Conference Applied Linguistics and Professional Practice (ALAPP), Milan, Italy, 5-7 November 2015. ALAPP Society.
• Whitehouse, M. and Perrin, D. (2015) 'Improving audience design in the financial sector : a pragmatic approach to financial analysts' recommendations for investors', in 14th International Pragmatics Conference (IPra): «Language and Adaptability», Antwerp, Belgium, 26-31 July 2015.
• Whitehouse, M. (2015) 'Financial analysts as professional writers in cross-disciplinary communication : critical situations and good practices', in 7th AILA Europe Junior Researchers Meeting in Applied Linguistics, Winterthur, Switzerland, 10-12 September 2015. ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
• Perrin, D. and Whitehouse, M. (2015) 'Intercultural communicative competence and professional writing in a globalized world : the case of financial communication', in JACET 54th International Convention, Conference, Kagoshima, Japan, 29-31 August 2015.
• Perrin, D. et al. (2015) 'The pragmatics of financial communication', in 14th International Pragmatics Conference (IPra): «Language and Adaptability», Antwerp, Belgium, 26-31 July 2015.

Publikationen vor Tätigkeit an der ZHAW

• Whitehouse, M. (2014). Schreiben im Beruf am Beispiel der Finanzwirtschaft. In: FWS-Tagung, Berufliches Schreiben – Schreiben in Berufen. Conference. (6. Juni 2014). Winterthur: Zürcher Hochschule für Angewandte Wissenschaften.
• Whitehouse, M., & Perrin, D. (2014). Equity analysts’ recommendations. Why they are of little use to most investors and how to make things better. In: International conference on discourse approaches to financial communication. Bridging the gap between texts and markets. Conference. (3. Februar 2014). Ascona: Centro Stefano Franscini.
• Born, M., Perrin, D., & Whitehouse-Furrer, M. (2011). Collective Order. Notes on Tokyo. Köln: König.
• Whitehouse, M. (2006). Dolores Text des Monats. Zürich: Literaturhaus Zürich.
• Whitehouse, M. (2004). Japanische Lesarten von Franz Kafkas "Die Verwandlung". München: Iudicium Verlag.

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