Dr. Gioia Volkmar-Schock

Arbeit an der ZHAW

Tätigkeit

• Dozent & Projektleiter
• Studiengangleitung CAS AI Marketing Organisation
• Leiterin AI Marketing Lab
• Leiterin Weiterbildungskurs KI im Marketing - Grundlagen
• Leiterin Weiterbildungskurs KI im Marketing - Ethik und Recht

Lehrtätigkeit

• CAS Marketing Organisation
• CAS Marketing Automation & Artificial Intelligence
• International Business (Bsc)

Lehrtätigkeit in der Weiterbildung

• WBK KI im Marketing – Ethik und Recht
• CAS AI for Marketing Leaders
• WBK KI im Marketing - Grundlagen

Projekte

• Building Trust and Acceptance of Computer Vision Technology in Swiss Retail / Co-Projektleiter:in / laufend

Publikationen

• Volkmar, Gioia; Stallone, Valerio; Heierli, Reto,

  2025.

  Balancing potential and ethics : a comprehensive exploration of AI in marketing[Paper].

  In:

  26th Academy of Marketing Science World Marketing Congress, Dijon, France, 1-4 July 2025.

• Schäfer, Wolfgang G.; Volkmar, Gioia,

  2024.

  Immersive cocooning : competition between control and convenience[Paper].

  In:

  Helin, Kaj; Michael-Grigoriou, Despina; Katika, Tina; Schiavi, Barbara; Tsaknaki, Electra, Hrsg.,

  EuroXR 2024 : Proceedings of the 21st EuroXR International Conference.

  21st EuroXR International Conference, Athens, Greece, 27-29 November 2024.

  VTT.

  S. 187-191.

  Verfügbar unter: https://doi.org/10.32040/2242-122X.2024.T432

• Volkmar, Gioia; Oehninger, Fabian; Demiriz, Umut,

  2025.

  AI Barometer Studie 2025 : Status quo der Adoption von GenAI in Schweizer Unternehmen.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-2517

• Rüeger, Brian; Volkmar, Gioia,

  2024.

  Unternehmen zwischen Hype & Schock.

  SWA Jahresbericht 2023 : The AI Revolution.

  S. 14-17.

  Verfügbar unter: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf

Publikationen vor Tätigkeit an der ZHAW

• Volkmar, G., Fischer, P. M., & Reinecke, S. (2022). Artificial Intelligence and Machine Learning: Exploring Drivers, Barriers, and Future Developments in Marketing Management. Journal of Business Research, 149(10), 599-614.
• Volkmar, G. (2022). Artificial Intelligence in Managerial Decisions: Understanding Perceived Responsibility and Willingness to Accept Recommendations. Proceedings of the American Marketing Association, 33(1), 571-582.
• Volkmar, G. (2022). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. Smart Innovation, Systems and Technologies, 279(1), 15-21.
• Volkmar, G., Reinecke, S., & Fischer, P. M. (2021). Künstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen. Die Unternehmung: Swiss Journal of Business Research and Practice, 75(3), 359-375.
• Volkmar, G. (2021). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. ICMarkTech'21 - International Conference on Marketing and Technologies of 2021, Tenerife.
• Volkmar, G. (2020). How Can Marketing Managers Thrive in the Age of Artificial Intelligence? Marketing and Smart Technologies, 167(1), 444-448.
• Volkmar, G. (2020). Intelligent Systems: Towards Understanding the Perceived Responsibility for Managerial Decisions in Marketing. Proceedings of the European Marketing Academy, 49, (64541).
• Volkmar, G. (2019). How Can Marketing Manager Thrive in the Age of Artificial Intelligence? ICMarkTech'19 - International Conference on Marketing and Technologies of 2019, Porto.
• Volkmar, G. (2019). Wie können Marketing Manager im Zeitalter von AI erfolgreich sein? Forschungstagung Marketing, Berlin.
• Volkmar, G. (2022): Exploring Artificial Intelligence in Marketing Management : Understanding Managers Perceptions towards Artificial Intelligence

Übrige Publikationen

• Volkmar, G., Stallone, V., Heierli, R. (2025). Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing. Proceedings of the 2025 AMS World Conference, Dijon, France (forthcoming)
• Schäfer, W. & Volkmar, G. (2024). Immersive Cocooning – Competition between Control and Convenience. EuroXR 2024. Proceedings of the 21st EuroXR International Conference, 21(1), 187-192.
• Stallone, V., Volkmar, G., Klaas, M., Burri, N. (2024). AI in Advertising Agencies: Current and Future Developments. Proceedings of the American Marketing Association, 35(1), 2-13.
• Schäfer, W. & Volkmar, G. (2024). Immersive Cocooning – Competition between Control and Convenience. Association for Consumer Research Conference 2024. 49 (1).

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