Prof. Dr. Leticia Labaronne

Work at ZHAW

Position

Head of Center for Arts Management

Focus

• Management of arts and cultural organizations
• Cultural Policy & Cultural Promotion
• Evaluation in the arts and cultural sector
• Audience Engagement & Cultural Participation
• Fundraising, Sponsorship & Philanthropie

Teaching

• Academic Director of Master of Advanced Studies Arts Management (Executive Education)
• Academic Director of Master of Advanced Studies Fundraising Management (Executive Education)
• Bachelor: Director of elective module on arts and cultural management

Professional development teaching

• Fundraising Bootcamp: Strategy Mapping
• CAS Fundraising Leadership
• MAS Arts Management
• MAS Fundraising Management

Education and Continuing education

Education

• PhD
  WÜRTH Chair of Cultural Produktion, Zeppelin University, Germany
  2015 - 2019
• MSc Business Administration / Major in Public and Nonprofit Management
  School of Management and Law, ZHAW Zurich University of Applied Sciences, Switzerland
  2009 - 2011
• Bachelor of Arts (Honours) / International Studies
  Open University, United Kingdom
  2005 - 2008

Continuing Education

• Certificate of Advanced Studies in Higher & Professional Education
  ZHAW Zurich University of Applied Sciences, Switzerland
  2021
• Management of philanthropic foundations
  Center for Philanthropy Studies (CEPS), University of Basel, Switzerlad
  2014
• Certificate of Advanced Studies in Sponsoring Management
  ZHAW School of Management and Law, Switzerland
  2012
• Full Fundraising Certificate
  Chartered Institute of Fundraising, United Kingdom
  2010

Network

Membership of networks

• Fachverband Kulturmanagement / Member of the Board 2016-2021
• Swiss National Fundraising Verband / Co-funder arts and cultural fundraising platform
• Journal of Arts Management, Law, and Society / Member of Editorial Board
• ENCATC Scholar / Advisory Board
• Honor Society BETA GAMMA SIGMA
• Journal of Cultural Management and Cultural Policy / Book Review Editor
• ENCATC European network on cultural management and policy (funded by UNESCO)/ Vicepresident of the Board
• Fulbright ALUMNI

ORCID digital identifier

ORCID ID: 0000-0003-2381-7542

Projects

• What influence does the Metaverse have on the development of the Swiss live communications industry? / Project leader / completed
• Audience Evaluation Knsthalle Zürich DYOR / Deputy project leader / completed
• Integration potential of participatory cultural sites and projects / Project leader / completed
• Fundraising salary survey in Switzerland / Project leader / completed
• Filmfestival audience survey – Audience Development / Project leader / completed
• Leading modern arts and cultural organizations. What roles does it take? / Project leader / completed
• Filmfestival audience survey – Audience Development (2015) / Project leader / completed
• The internationalization of arts and cultural management / Project leader / completed
• Strategische Optionen für die Professionalisierung der Kulturförderung für Gemeinden / Project leader / completed
• Filmfestival audience survey - Audience Development / Project leader / completed
• Audience survey Solothurn Filmfestival 2011 / Team member / completed
• Foundation and development of the online platform Arts Management Network in Switzerland / Team member / completed

Publications

Articles in scientific journal, peer-reviewed

• Hannich, F., Labaronne, L., Schedler, R., Leuschen, L., & Heierli, R. (2024). Comparing visitors and non-visitors motivations and sociodemographics : the case of the Swiss Science Center Technorama. Journal of Cultural Management and Cultural Policy / Zeitschrift Für Kulturmanagement Und Kulturpolitik, 10(1), 101–126. https://doi.org/10.14361/zkmm-2024-0105
• Labaronne, L., & Müller, A. (2023). Mapping out the roles of top management in nonprofit arts and cultural organizations. The Journal of Arts Management, Law, and Society, 54(1), 1–16. https://doi.org/10.1080/10632921.2023.2285476
• Labaronne, L. (2022). Prof. Thomas Girst (Global Head of Cultural Engagement, BMW Group) : in conversation. Cultural Trends, 32(2), 190–202. https://doi.org/10.1080/09548963.2022.2156268
• Labaronne, L., & Leuschen, L. (2021). Resource development in refugee arts organizations : the case of the Malaika Theater. Journal of Cultural Management and Cultural Policy / Zeitschrift Für Kulturmanagement Und Kulturpolitik, 7(2), 85–110. https://doi.org/10.14361/zkmm-2021-0204
• Labaronne, L., & Tröndle, M. (2020). Managing and evaluating the performing arts : value creation through resource transformation. The Journal of Arts Management, Law, and Society, 51(1), 3–18. https://doi.org/10.1080/10632921.2020.1815612
• Labaronne, L. (2019). A resource-oriented approach to performing arts organizations : an ethnographic study of dance companies. The Journal of Arts Management, Law, and Society, 49(4), 242–256. https://doi.org/10.1080/10632921.2019.1617814
• Labaronne, L., & Rascher, A. (2017). Evaluation als moderatorische und mediatorische Intervention am Beispiel eines Tanzfestivals. Zeitschrift für Kulturmanagement, 3(2), 135–150. https://doi.org/10.14361/zkmm-2017-0206
• Seger, B., & Labaronne, L. (2017). Guest editorial. Zeitschrift für Kulturmanagement, 3(1), 7–9. https://doi.org/10.14361/zkmm-2017-0101
• Labaronne, L. (2017). Performance measurement and evaluation in arts management : a meta-synthesis. Zeitschrift Für Kulturmanagement, 3(1), 37–69. https://doi.org/10.14361/zkmm-2017-0103
• Labaronne, L., & Slembeck, T. (2015). Dynamic pricing in subsidized performing arts. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), 122–136. https://doi.org/10.1002/nvsm.1528

Books, peer-reviewed

Labaronne, L., & Seger, B. (2015). Fundraising Management (1. Auflage). vdf Hochschulverlag.

Book chapters, peer-reviewed

Labaronne, L., & Piber, M. (2020). Performance measurement and evaluation in the arts and cultural sector : state-of-the-art in theory and practice and prolegomena for further developments. In M. Piber (Ed.), Management, Participation and Entrepreneurship in the Cultural and Creative Sector (pp. 219–240). Springer. https://doi.org/10.1007/978-3-030-46796-8_11

Written conference contributions, peer-reviewed

• Schmidli, F., Schäfer, W., Hannich, F., Labaronne, L., & Rettenmund, M. (2024, June 24). Experience intermediaries facilitating entry into the XR innovation ecosystem : a case study in the event and entertainment industry. 17th International Conference on Arts and Cultural Management (AIMAC), Lisbon, Portugal, 23 - 26 June 2024. https://airdrive.eventsair.com/eventsairwesteuprod/production-leading-public/beb9680120594e519238e16f378684a2
• Hannich, F., Labaronne, L., Schedler, R., Leuschen, L., & Heierli, R. (2022). The chemistry between us : non-visitor research for targeted offerings and communication : the case of the Swiss Science Center Technorama. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Labaronne, L., & Piber, M. (2021). Embodying aesthetic knowledge in the performing arts : insights from an ethnographic study of dance companies. 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
• Labaronne, L., Fink-Mennel, E., Girke, F., Heimberg, L., & Schmidli, F. (2021). Managing intangible cultural heritage in pandemic times : the case of the Lake Constance region. 16th International Forum on Knowledge Asset Dynamics (IFKAD), Rome, Italy, 1-3 September 2021.
• Leuschen, L., Schmidli, F., & Labaronne, L. (2020). Managing participatory arts projects : a resource and stakeholder oriented perspective based on the case study Malaika refugee theatre. 7th EIASM Workshop on Managing Arts and Cultural Organizations, Online, 17-18 December 2020.
• Labaronne, L. (2019). Evaluating the performing arts : insights from an ethnography study on dance companies. 15th International Conference on Arts and Cultural Management AIMAC, Venice, Italy, 23-26 June 2019.
• Labaronne, L. (2019). A resource-oriented understanding of performing arts organizations : an ethnographic study. 19th EURAM Annual Conference, Lisbon, Portugal, 26-28 June 2019.
• Labaronne, L. (2018). (Re-)Evaluating the artistic value and societal impact of the performing arts : an ethnographic study. IFKAD 2018, 13th Edition of the International Forum on Knowledge Asset Dynamics, Delft, Netherlands, 4-6 July 2018.
• Labaronne, L. (2018). Artistic achievement in the performing arts. 6th Workshop on Managing Arts and Cultural Organizations, Oxford, United Kingdom, 30 November - 1 December 2018.
• Labaronne, L., & Müller, A. (2017). Leading modern arts and cultural organizations : what roles does it take? Aimac 2017.
• Slembeck, T., & Labaronne, L. (2013). Dynamic pricing in the subsidized performing arts. Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.
• Labaronne, L. (2013). Yield management for public theaters? [Conference paper]. Academy of Marketing Conference 2013, Cardiff, Wales, 8-11 July 2013, 71–79. https://marketing.conference-services.net/resources/327/3554/pdf/AM2013_0201_paper.pdf

Other publications

• Labaronne, L., & Müller, M. (2026). Inaugural Culture for the Planet Summit Lausanne (Switzerland) – 2025 : summary report. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2611
• Leuschen, L., & Labaronne, L. (2023). Non-Visitor-Research : Reflexion einer Rezeptionsforschung der Ausstellung „Geschlecht“ im Stapferhaus (Lenzburg, CH). KM - das Magazin von Kulturmanagement Network, 171, 12–21. https://cdn.kulturmanagement.net/dlf/ba8f5fc4144504ce535709f835834740,2.pdf
• Labaronne, L., & Müller, A. (2022). Leadership behaviour in the arts : understanding the multiple roles of senior management in nonprofit arts and cultural organisations. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Fischer, D., Labaronne, L., & Seiler, R. (2022). Veni, vidi - donate? : an experimental study on using virtual reality in fundraising. 22nd EURAM Annual Conference, Winterthur, Switzerland, 15-17 June 2022.
• Hüttermann, M., Hannich, F., Labaronne, L., Leuschen, L., Schäfer, W., & Wyss, S. (2021). Events Schweiz 2021. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-23954
• Labaronne, L., & Seger, B. (2021). Fundraising Management (2., vollständig überarbeitete Auflage). ZHAW School of Management and Law. https://doi.org/10.3218/3902-3
• Urselmann, M., & Labaronne, L. (2019). Aktuelle Herausforderungen im sich wandelnden Fundraising : Fundraising Management kann jetzt auf höchster Ausbildungsstufe studiert werden. Stiftung & Sponsoring, 2019(5), 12–13.
• Müller, A., & Labaronne, L. (2018). Running creative organizations : role interpretations and leadership behavior. 3rd Interdisciplinary Perspectives in Leadership Symposium, Chania, Greece, 10-12 Mai 2018.
• Labaronne, L. (2018). Sponsor Visions Schweiz 2017/18 : eine empirische Studie zum Sponsoringmarkt Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-4296
• Labaronne, L. (2017). Am Anfang steht immer die Situationsanalyse. Die Stiftung, 2017(1), 40–41.
• Labaronne, L., & Seger, B. (2017). Mehr als nur “Nice to Have” : auch kulturelle Projekte benötigen die richtigen Argumente. Fundraiser Magazin, 2017(4), 58–59. https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf
• Labaronne, L. (2017). Hochschulfundraising ist Philanthropie für die Wissenschaft. Fundraiser Magazin, 2017(4), 54–55. https://fundraiser-magazin.de/files/archiv/pdf/fundraiser_60_2017-04.pdf
• Labaronne, L., & Kaul, H. (2015). Methoden der empirischen (Kulturnutzer-)Forschung : Workshop der Arbeitsgemeinschaft des Fachverbandes Kulturmanagement. KM - das Magazin von Kulturmanagement Network, 100, 54–55. https://doi.org/10.21256/zhaw-3360
• Betzler, D., & Labaronne, L. (2015). Kultur für Alte – Kultur für Junge : wo, wie, wann? KM - das Magazin von Kulturmanagement Network, 101, 37–39. https://www.kulturmanagement.net/dlf/0792d52aaece6b25e9b11c2ed4980164,1.pdf
• Labaronne, L., Felten, J.-B., & Koppenheim, R. (2015). “Sponsor Visions Schweiz 2014/15” : eine empirische Studie zum Sponsoringmarkt Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-185
• Labaronne, L., & Seger, B. (2015). Strategisches Denken : unternehmerisches Handeln. KM - das Magazin von Kulturmanagement Network, 2015(97), 25–29. https://www.kulturmanagement.net/dlf/0226446702cc239db4322d0609ad5986,1.pdf
• Labaronne, L. (2015). Status und Trends im Kultur-Sponsoring : empirische Studie «Sponsor Visions Schweiz 2014/2015» der ZHAW und FASPO. Moving Emotions, 2015(3), 14.
• Labaronne, L. (2014). Das private Engagement in der Schweiz : Zeichen einer ausgeprägten Zivilgesellschaft. Spenden Schweiz, 2014(7), 2.
• Bergmann, A., & Labaronne, L. (2013). La armonización contable internacional : el papel del IPSASB y el estado actual de su proceso de reformas. Revista Española de Control Externo, 15(44), 19–29. https://dialnet.unirioja.es/servlet/articulo?codigo=5255521
• Labaronne, L. (2013). «Sponsor Visions Schweiz» : Eine empirische Studie zum Sponsoringmarkt Schweiz. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-162
• Labaronne, L. (2013). Status und Trends im Kultursponsoring. KM - das Magazin von Kulturmanagement Network, 77, 10–13. https://www.kulturmanagement.net/dlf/94615c5384cbc3cef9f4df74c1383595,1.pdf
• Betzler, D., & Labaronne, L. (2013). 13. Tagung des Forums Kultur und Ökonomie. KM - das Magazin von Kulturmanagement Network, 79, 35–37. https://doi.org/10.21256/zhaw-3359
• Labaronne, L., & Kaul, H. (2012). Die Bedeutung der Netnographie in Kulturmarketing und -vermittlung. KM - das Magazin von Kulturmanagement Network, 67, 38–41. https://www.kulturmanagement.net/dlf/f2be1cd0e634a03728fc5f07bc3c9366,1.pdf
• Betzler, D., Labaronne, L., & Silvia, L. (2012). Notwendige Anpassungen : Kunst produzierende Betriebe benötigen ein spezifisches Qualitätsmanagement. Das Orchester, 2012(5), 21–24.
• Betzler, D., & Labaronne, L. (2012). Kulturelle Vielfalt zwischen regionaler Identität und Globalisierung : Bericht über die 12. Tagung des Forums Kultur und Ökonomie, am 22./23. März 2012 in der Lokremise, St. Gallen. KM - das Magazin von Kulturmanagement Network, 66(April), 50–52.
• Betzler, D., & Labaronne, L. (2011). Qualitätsmanagement im Theaterbetrieb. Proscenium, 151, 12–13.
• Labaronne, L., & Betzler, D. (2011). Mit der Wünschelrute zum Erfolg : die Quellen der Kulturfinanzierung in der Schweiz. KM - das Magazin von Kulturmanagement Network, 2011(55), 48–51. https://www.kulturmanagement.net/dlf/880256774acb4f07d6cfb0744ddb985f,1.pdf
• Labaronne, L. (2010). Fachtagung : Fundraising für Kultur, München. KM - das Magazin von Kulturmanagement Network, 50, 41.

Oral conference contributions and abstracts

• Labaronne, L. (2018). (Re-)Evaluating the artistic and social value of the arts : towards a contextualized model. Research Colloquium 2018, Winterthur, 23. Mai 2018.
• Labaronne, L. (2018). Evaluation and performance measurement in the arts. SML Research Colloquium, Winterthur, 25. Mai 2018.
• Labaronne, L. (2018). (Re-)Evaluating artistic processes : towards a contextualized approach for the performing arts. 10th Midterm Conference of the European Research Networks Sociology of the Arts & Sociology of Culture, Valetta, Malta, 4-7 September 2018.
• Müller, A., & Labaronne, L. (2018). Leading modern arts and cultural organizations : what roles does it take? 11. Jahrestagung Des Fachverbands Kulturmanagement, Hamburg, 17.-20. Januar 2018. https://www.fachverband-kulturmanagement.org/arbeitstitel-cultural-leadership-innovation/
• Labaronne, L. (2018). (Re-)Evaluating the artistic and social value of the performing arts. STP&A Conference 2018, Manchester, United Kingdom, 1-3 November 2018.
• Labaronne, L. (2017). Performance measurement and evaluation in the arts management : a meta-synthesis. 14th International Conference on Arts and Cultural Management AIMAC, Beijing, 24-28 Juni 2017.
• Labaronne, L. (2017). Performance measurement and evaluation in arts management : a doctoral thesis at Zeppelin University. SML Research Colloquium, Winterthur, 24. Februar 2017.
• Labaronne, L. (2016). Institutional Readiness im Kulturbereich : sind Sie bereit für Fundraising? Kulturfinanzierung neu denken: Impulse zur Weiterentwicklung, Wien, Österreich, 12. Oktober 2016.
• Labaronne, L. (2016). Erste Sichtungen im Blätterwald : eine Meta-Synthese über Kulturevaluation. 9. Jahrestagung des Fachverbands Kulturmanagement, Winterthur, 14.-16. Januar 2016.
• Labaronne, L. (2015). Performance measurement and evaluation in the arts management: a meta-synthesis : comparing and contrasting approaches across artistic disciplines, institutional settings and regions. 5th Workshop on «Managing Cultural Organisations» EIASM, Bologna, Italy, 15 December 2015.
• Betzler, D., & Labaronne, L. (2012). Neuere Entwicklungen im Qualitätsmanagement aus der Theaterpraxis. Tagung des Deutschen Bühnenvereins - Bundesverband der Theater und Orchester, Mannheim, Deutschland, 2012.

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