Webinar: “DEI Backlash – Insights in the Swiss Context”

Diversity, Equity & Inclusion (DEI) are increasingly under pressure worldwide. Political developments—particularly in the United States—as well as societal tensions are prompting companies to reassess, adapt, or reposition their DEI strategies.

But what does this so-called DEI backlash mean in concrete terms for organizations in Switzerland?

In this webinar, Dr. Daniela Frau presents the key findings of a recent study on the impact of the DEI backlash on internationally active Swiss companies. The results reveal a nuanced picture: between uncertainty and pressure to adapt, increased exchange within networks, and a growing tension between global requirements and local values.

Key topics include:

• the causes and forms of DEI backlash (e.g. boomerang effects, negative spillover)
• concrete responses by companies in Switzerland
• challenges arising from conflicting regulatory frameworks
• phenomena such as DEI fatigue and shifting communication strategies
• navigating trade-offs between inclusion, fairness, and perception

In addition, Dr. Frau situates the findings within the broader context of the current Swiss Diversity Study and highlights emerging trends in the Swiss corporate landscape.

This webinar offers well-founded insights and practical reflections for HR professionals, executives, and anyone seeking to embed DEI strategically and sustainably within their organization.

Find out how companies are managing the balancing act between authenticity, impact, and resistance—and what opportunities may lie within the backlash itself.