Prof. Dr. Andrea González Martínez
Prof. Dr. Andrea González Martínez
ZHAW
School of Life Sciences and Facility Management
Institute of Facility Management
Work at ZHAW
Position
- Head Competence Group Smart Building Management
- Director CAS Energy Management
- Director PropTech Innovation & Entrepreneurship MSc.
Focus
- Smart Building Management in Building Operations
- Risk and resilience analyses of smart building technologies
- Application of Artificial Intelligence in Smart Building Management
- Nondeterministic Flexibility Modeling in Real Estate
- Counterfactuals in Real Estate Econometrics
- Predictive and Prescriptive Analytics
- Building Automation and Data Management
- Human-Centered Technologies
- Digital Transformation for Sustainability
- Data-driven Human-Building Interaction
- Smart Cities and Ecosystems
Teaching
- Supervision of BSc, MSc, and doctoral theses
- Lecturer Smart Buildings- & Energiemanagement CAS Energiemanagement
- Lecturer Smart Building Management for the Built Environment Transformation BSc. BET
- Lecturer Smart Buildings in Portfolio- und Immobilienmanagement CAS PREM
- Lecturer PropTech Innovation and Entrepreneurship MSc. PIE
Experience
- Head Real Estate, Project Manager Real Estate
Uster AG and other Firms
11 / 2014 - 08 / 2025 - Lecturer Artificial Intelligence in Real Estate Development & Management
ETH Raum, CUREM, HWZ, HSLU, ZHAW
02 / 2022 - 07 / 2025 - Senior Researcher and Project Lead SNSF Artificial Intelligence in Real Estate Development & Management
University of Liechtenstein
06 / 2024 - 06 / 2025 - Senior Researcher, Lecturer, and Project Manager in Research & Teaching Digitalization in Real Estate and Urban Planning
ETH Zurich
02 / 2019 - 06 / 2024 - Member of the Board of Directors
Schweizerischer Ingenieur- und Architektenverein - International Section
08 / 2017 - 08 / 2022 - Founder
Architecture Global Aid
04 / 2011 - 04 / 2018 - Visiting Lecturer in Real Estate Development & Digitalization
TokyoTech, HKU, AUD, ENSAPLV, UPM, UFV
01 / 2013 - 06 / 2016 - PhD Researcher and Lecturer Digitalization in Architecture and Real Estate
Universidad Politecnica de Madrid / Tokyo Institute of Technology
03 / 2010 - 02 / 2016
Education and Continuing education
Education
- Postdoctoral Research Stay / Information Systems & Computer Science
Universität Liechtenstein / Information Systems & Computer Science
06 / 2024 - 06 / 2025 - Postdoc / Civil, Environmental and Geomatic Engineering
ETH Zürich / Civil, Environmental and Geomatic Engineering
02 / 2019 - 06 / 2024 - Dr. / Architecture, Real Estate & Digitalization
Universidad Politécnica de Madrid, Tokyo Institute of Technology
03 / 2010 - 03 / 2016 - Master / Architecture
Universidad Politécnica de Madrid
09 / 2006 - 02 / 2010 - MBA / Institute Real Estate Management MDI
Universidad Politécnica de Madrid
09 / 2008 - 08 / 2009 - Bachelor / Architecture
Universidad CEU San Pablo
09 / 2003 - 08 / 2006
Continuing Education
- Certificate Core teaching and learning concepts in higher education
Foundations of Teaching and Learning
10 / 2022 - Certificate Course in Project Management for Sustainability in Real Estate Development
Sustainability in Real Estate Development
03 / 2022 - Certificate Building Value through Business Acumen
Executive Programm INSEAD
05 / 2018
Network
Membership of networks
ORCID digital identifier
Awards
- Competition School Building Breite Muttenz 3. Prize
Muttenz Basel-Landschaft
11 / 2024 - Total Service Competition Redevelopment project Badenerstrasse Zurich 1. Prize
BVK Personalvorsorge des Kantons Zürich
09 / 2021 - Executive Education awarded distinction (9/10) (Gold)
INSEAD
06 / 2018 - Extraordinary Doctoral Prize 2017
UPM
11 / 2017 - Summa Cum Laude Doctoral Thesis
UPM
06 / 2016 - Architects Under 30
Casabella
01 / 2014 - Master’s thesis awarded distinction (9/10)
UPM
01 / 2010 - Idea Competition LDE Accesit Prize
COAM
05 / 2006
Social media
Media presence
- Further media presence through my academic website
- Strategisches Fundament, Nicht Tech-Spielerei. Rückblick. Real Estate Symposium 2026. April 2026
- Nicht Eldorado, Nicht Black Box. Interview. Real Estate Symposium 2026. Januar 2026
- KI in der Immobilienwirtschaft. Interview. Immobilia. November 2024
- La ovetense que reconstruye Fukushima. Interview. La Nueva España. November 2011
Projects
- An integrated, data-driven Smart Real Estate life cycle benchmark as a foundation for innovative delivery models in the real estate sector / Project leader / ongoing
- Data-Driven Approaches to Operational Optimization and Performance Enhancement in the Built Environment / Co-project leader / ongoing
- Smart Digital Real Estate Management: A Platform for Evidence-Based Knowledge Exchange and Analysis, enabling the integration of data, technology, and operational insights / Co-project leader / ongoing
- AI-supported flexible Simulations using Surrogate Models in Real Estate / Co-project leader / completed
- A National Survey and the SBM Index (RE&FM): Smart Building Management Maturity in Switzerland / Project leader / completed
Publications
Articles in scientific journal, peer-reviewed
- Martani, C., Fiorot, N., Gonzalez Martinez, A., Adey, B. T., & Van Wezemael, J. (2023). Evaluating the impact of flexible offices in coping with the uncertainty in future demand. Infrastructure Asset Management, 11(1), 15–40. https://doi.org/10.1680/jinam.23.00027
- Longfei, Z., Zheng, C., & Gonzalez Martinez, A. (2022). High-speed rail, market access, and the rise of consumer cities : evidence from China. Transportation Research Part A: Policy and Practice, 165, 454–470. https://doi.org/10.1016/j.tra.2022.08.012
Written conference contributions, peer-reviewed
- Voss, N., & Gonzalez Martinez, A. (2026). Smart-Building-Technologien als Treiber von ESG- und Effizienzzielen im Facility Management : eine empirische Analyse von Nachrüstungs-, Transformations- und Contracting-Strategien [Conference paper]. In N. Wiesweg (ed.), Proceedings der Make Some Noise in Real Estate meets FMplus 2026 (pp. 208–229). FH Münster. https://doi.org/10.25974/fhms-19956
- Gonzalez Martinez, A., Druhmann, C., Merkle, T., & Windlinger Inversini, L. (2026). Simulation-based decision support in real estate and facility management : a multi-level integrative framework for workplace, hospitality, real estate, and smart building management [Conference paper]. In N. Wiesweg (Ed.), Proceedings der Make Some Noise in Real Estate meets FMPlus 2026 (pp. 38–61). FH Münster. https://doi.org/10.25974/fhms-19955
Other publications
Gonzalez Martinez, A., Meslec, M., Schmitter, P., Ashworth, S., Kanakaki, M., Eichenberger, J., Bolliger, K., & Pinsker, M. (2026). Smart Building Management 2025 : Zukunft Gebäudemanagement: Chancen, Nutzen und Grenzen von Smart-Building-Lösungen. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-35504
Oral conference contributions and abstracts
- Gonzalez Martinez, A. (2026, March 26). Smart Building Management : KI-gestützte flexible Simulationen mit Surrogatmodellen im Real Estate. SVIT five Real Estate Symposium: Real Estate Intelligence, Zürich, Schweiz, 26. März 2026.
- Gonzalez Martinez, A. (2026, February 19). Smart Building : KI in der Bewirtschaftung und Vermarktung von Immobilien. Smart Building- KI in der Bewirtschaftung und Vermarktung von Immobilien.
- Gonzalez Martinez, A. (2025, November 20). Auswirkungen der Digitalisierung auf die Immobilienwertschöpfungskette : digitale Tools für die Projektentwicklung. Kompaktkurs Digital Real Estate, Center for Urban & Real Estate Management (CUREM), Zürich, Schweiz, 20. November 2025.
Publications before appointment at the ZHAW
- Gonzalez, A.; Schneider, J.; Stockhammer, D. (2025): Künstliche Intelligenz für den Wiederaufbau von Kulturgütern am Beispiel der Rekonstruktionsfrage von Schloss Vaduz (2025, Publikation vrs. in 160-2 Magazine Liechtenstein).
- Gonzalez, A.; Schneider, J.; Stockhammer, D., Adey, B. (2025): MARIA Machine-Learning for Adaptive Resilient Intelligent Architecture: Sustainable Conversion of Religious Buildings in Switzerland using Generative Artificial Intelligence and Real Options Theory
- Gonzalez, A. (2024): Prädiktive Analysen und Dynamische Gebäudesimulationen durch Künstliche Intelligenz. Ein Praxisorientierter Kurs Ed. Metropoly Libros, 2014, 1st Edition (ISBN: 978-8409695171)
- Gonzalez, A.; Iglesias, M. (2023): Kleinwohnformen Wohn- und Lebensraum mit Potenzial. Fall Zürich Uster AG Umsetzungspartner (Kapitel im Buch): Kleinwohnformen Wohn- und Lebensraum mit Potenzial, 1st Ed., HSLU; ISBN: 978-3-907379-28-8. DOI: 10.5281/zenodo.10158543
- Gonzalez, A.; Van Wezemael, J. (2021): Assessment of the quality of the view in the Real Estate Market by means of crowdsourcing and Deep Learning
- Martani, C; Fiorot, N; Gonzalez, A (2020) Evaluation of the impact of flexible designs in coping with the uncertain future demand for office space. Conference Paper. Annual congress of Applied Urban Modelling Workshop
- Gonzalez, A. (2020): Cities, Urban Planning and Architecture in the Reconstruction of the 0 Zones 1st Ed., Metropoly (ISBN: 978-8-49460-9589)
- Martani, C.; Fiorot, N.; Gonzalez, A.; Adey, B.; Van Wezemael, J. (2021): Preparing the Urban Space for the Age of Distributed Work: Evaluating future-proof conversion of the portfolio of vacant bank branches in Zurich. International Journal of Urban and Regional Research NSL Netzwerk Stadt und Landschaft, Network City and Landscape. Newsletter Edition. 47 September 2020 (ISSN: 978-3-03823-291)
- Gonzalez, A. (2018): Statistical Approach to Asset Redevelopment (Renovation, Demolition and Reconstruction) in the Residential Real Estate Market Seen from an International perspective (Kapitel im Buch): Optimierungsstrategien im Nutzungszyklus von Immobilien, 1st Ed., Wiesbaden: Springer Gabler (ISBN: 978-3658237561)
- Gonzalez, A. (2016): Jardin y Arquitectura Domestica del Este: Estudio de casos, estadístico, analítico, compositivo y constructivo de la vivienda unifamiliar japonesa en el centro de Tokio entre 1991 y 2011 en relación al jardín y taxonomía o clasificación. Mairea Libros, 2016, 1st Edition (ISBN: 978-8494609589)
- Gonzalez, A. (2016) J.A.D.E. 1991-2011: Statistical, analytical, compositional, and constructive case study of Japanese single-family housing in central Tokyo between 1991 and 2011. La casa contemporánea japonesa, el refugio y el jardín, Tokio: 1991-2011. Archivo Digital. Universidad Politecnica de Madrid, Escuela Técnica Superior de Arquitectura. Thesis (Doctoral) DOI:10.20868/UPM.thesis.40747
- Gonzalez, A. (2016): Villas and Gardens of Tokyo: An Analytical Study of 21 Case Studies on HVAC Systems, Construction, Spatial Organization, Taxonomy, Open Space and Real Estate Ocupation Coverage Ratios. Universidad Politécnica de Madrid, Escuela Técnica Superior de Arquitectura de Madrid, Mairea Libros, 2016, 1st Edition (ISBN: 978-8494609596)
- Gonzalez, A. (2016): Chinese Urban Villages: Non-regulated growth (chapter in book): The Territory Inhabited. Resilient Cities. 1st Ed. Madrid: Editorial University Francisco de Vitoria Press (ISBN: 978-8416552030)
- Gonzalez, A. (2013): Casas de origami antiterremotos. El Mundo, 14 de septiembre. p. 56. 09/2013 (ISSN:1697-0187 )
- Gonzalez, A.; Ono, Y. (2013): Architecture Global Aid. Archivo Digital Universidad Politecnica de Madrid. Casabella, Architecture Press (Japanese edition), Vol. 832, p. 14-15. 12/2013 (ISSN: 0008-7181)
- Gonzalez, A. (2013): Japan, Two Years After the Tsunami: A Scientific Analysis of Post-Disaster Residential Architecture Arquitectura Viva, Architecture Press, Vol. 151, p. 53-56. 04, 2013 (ISSN: 0214-1256)
- Gonzalez, A. (2013): Fukushima. Rescate Urbano. Archivo Digital Universidad Politecnica de Madrid. Summa+, Architecture Press (Argentina), Vol. 131, p. 98-101. 09/2013 (ISSN: 0327-9022)
- Gonzalez, A. (2013) Arquitectura para volver a vivir. Archivo Digital Universidad Politecnica de Madrid. Ed. El Mundo. pp. 59-60 (ISSN 1697-0179)
- Gonzalez, A. (2010): Un pabellon para un jardin en la Universidad Libre de Berlin, Campus de Dahlem. Archivo Digital Universidad Politecnica de Madrid (OAI Identifyer:https://oa.upm.es/61938/)