Prof. Dr. Ester Reijnen

Projekte

• Finanznavigator: Digitales Tool zur Stärkung des Financial Well-Being / Teammitglied / laufend
• Cyber Resilience Network für den Kanton Zürich / Teammitglied / laufend
• Eigentum und Generationentransfer / Teammitglied / abgeschlossen
• Kundenzentrierte Anlageberatung: Entwicklung eines "Customer Expectations Configurator" / Teammitglied / abgeschlossen
• Doing good with Virtual Reality? / Projektleiter:in / abgeschlossen
• Rail Transport Service Environment / Teammitglied / abgeschlossen
• Risikoprofilierung für private Anlage- und Vermögensverwaltungskunden / Teammitglied / abgeschlossen

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

• Bläuer, L., Bremermann-Reiser, S. M., Laasner Vogt, L., & Reijnen, E. (2026). Promoting healthier food purchases via social media : the role of polls and their visual features. Frontiers in Nutrition, 13(1726586). https://doi.org/10.3389/fnut.2026.1726586
• Catarci, D., Laasner Vogt, L., & Reijnen, E. (2025). Changing tracks : how different visual presentations of travel itineraries impact the choice between plane and train. Frontiers in Psychology, 16(1588280). https://doi.org/10.3389/fpsyg.2025.1588280
• Reijnen, E., Laasner Vogt, L., Catarci, D., Zengaffinen, J. L., Bremermann-Reiser, S. M., & Bläuer, L. (2024). Humor and the willingness to buy healthy food posted on Instagram. Frontiers in Psychology, 15(1419648). https://doi.org/10.3389/fpsyg.2024.1419648
• Laasner Vogt, L., Reijnen, E., Kühne, S. J., & Sulser, M. (2024). The number of pictograms about side effects on the medication package influences medication risk perception. European Journal of Psychology Open, 83(2), 71–81. https://doi.org/10.1024/2673-8627/a000058
• Catarci, D., Laasner Vogt, L., & Reijnen, E. (2024). Online food choices : when do “recommended by” labels work? Foods, 13(6), 928. https://doi.org/10.3390/foods13060928
• Kühne, S. J., Reijnen, E., Laasner Vogt, L., & Baumgartner, M. (2023). Can carbon labels encourage green food choices? Frontiers in Psychology, 13(902869). https://doi.org/10.3389/fpsyg.2022.902869
• Kühne, S. J., & Reijnen, E. (2023). Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices? Frontiers in Psychology, 14(1155556). https://doi.org/10.3389/fpsyg.2023.1155556
• Reijnen, E., Laasner Vogt, L., Kühne, S. J., & Fiechter, J. P. (2023). Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences? Behavioral Sciences, 13(8), 696. https://doi.org/10.3390/bs13080696
• Kühne, S. J., Reijnen, E., Granja, G., & Hansen, R. S. (2022). Labels affect food choices, but in what ways? Nutrients, 14(15), 3204. https://doi.org/10.3390/nu14153204
• Reijnen, E., Laasner Vogt, L., Fiechter, J. P., Kühne, S. J., Meister, N., Venzin, C., & Aebersold, R. (2022). Well-designed medical pictograms accelerate search. Applied Ergonomics, 103(103799). https://doi.org/10.1016/j.apergo.2022.103799
• Reijnen, E., Kühne, S. J., & Ritter, R. (2021). A healthier beverage choice is based on a subjective assessment of sweet taste. Journal of Food Research, 10(2), 47–55. https://doi.org/10.5539/jfr.v10n2p47
• Kühne, S. J., Reijnen, E., & Ritter, R. (2021). Appliance-based solar certificates : a new way of going green. Energy Policy, 148(111986). https://doi.org/10.1016/j.enpol.2020.111986
• Reijnen, E., Kühne, S. J., Stöcklin, M., & Wolfe, J. M. (2019). Choosing or rejecting a food item, does framing matter? And what has sugar to do with it! Appetite, 143(104410). https://doi.org/10.1016/j.appet.2019.104410
• Reijnen, E., Kühne, S. J., von Gugelberg, H. M., & Crameri, A. (2019). Nudged to a menu position: the role of “I’m Loving It”! Journal of Consumer Policy, 42(3), 441–453. https://doi.org/10.1007/s10603-019-09413-4
• Kühne, S. J., Reijnen, E., & Crameri, A. (2019). When too few is bad for the environment : choice set size and default effects for electricity products. Swiss Journal of Psychology, 79(1), 35–41. https://doi.org/10.1024/1421-0185/a000232

Schriftliche Konferenzbeiträge, peer-reviewed

• Laasner Vogt, L., Bremermann-Reiser, S. M., & Reijnen, E. (2025, August 27). Influence of visual cues on the medication package on correct dosing. 47th European Conference on Visual Perception (ECVP), Mainz, Germany, 24-28 August 2025. https://doi.org/10.21256/zhaw-34074
• Catarci, D., Bläuer, L., & Reijnen, E. (2025, August 26). Combining social norm nudges for sustainable online meal choices. 47th European Conference on Visual Perception, Mainz, Germany, 24-28 August 2025. https://doi.org/10.21256/zhaw-34368
• Bremermann-Reiser, S. M., Catarci, D., & Reijnen, E. (2025, August 25). Does unpacking CO2 emissions and visualization of travel itinerary impact travel choice? 47th European Conference on Visual Perception (ECVP), Mainz, Germany, 24-28 August 2025. https://doi.org/10.21256/zhaw-34516
• Laasner Vogt, L., Catarci, D., & Reijnen, E. (2024, August 27). Impact of visual references on consumer assessment of medication dosage. 46th European Conference on Visual Perception (ECVP), Aberdeen, Scotland, 25-29 August 2024. https://doi.org/10.21256/zhaw-31477
• Catarci, D., Laasner Vogt, L., & Reijnen, E. (2024, August 26). Changing tracks : how visual presentations of travel itineraries impact the choice between plane and train. 46th European Conference on Visual Perception (ECVP), Aberdeen, Scotland, 25-29 August 2024. https://doi.org/10.21256/zhaw-31471
• Catarci, D., Laasner Vogt, L., & Reijnen, E. (2023, November 10). Menu recommendations : when do they work? 1. Swiss Nutrition Research Symposium - Sustainable Diet and Metabolic Health, Bern, Switzerland, 10 November 2023. https://doi.org/10.21256/zhaw-29760
• Catarci, D., Laasner Vogt, L., Kühne, S. J., Bläuer, L., & Reijnen, E. (2023, August 31). Online food choices : when does “recommended by” work? 45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023. https://doi.org/10.21256/zhaw-28650
• Laasner Vogt, L., Kühne, S. J., Bremermann-Reiser, S., & Reijnen, E. (2023, August 30). Verbal or visual representation of side effects : does this affect the judgement of driving behavior? 45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.
• Kühne, S. J., Reijnen, E., & Bremermann-Reiser, S. M. (2022, November 11). Does unpacking the carbon footprint affect travel choices? Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022. https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf
• Kühne, S. J., & Reijnen, E. (2022, July 6). Buy solar, get cash back : do rebate description of subsidies influence your electricity choice? 27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.
• Laasner Vogt, L., Kühne, S. J., & Reijnen, E. (2022, May 14). Do visual aids on medication packages make your drug use safer? Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022. https://doi.org/10.21256/zhaw-26028
• Kühne, S. J., Hackenfort, M., & Reijnen, E. (2017). It’s time to switch: when do consumers switch to more energy-efficient appliances [Conference paper]. In R. Garcia Mira, L. Steg, W. Schultz, & T. Hartig (Eds.), Book of abstracts : International Conference on Envirionmental Psychology (p. 295).
• Kühne, S. J., Hackenfort, M., & Reijnen, E. (2016). Energy efficient technology - badly communicated : the importance of energy label design [Conference poster]. Cognitive Psychology Section Annual Conference, 73.

Weitere Publikationen

Hackenfort, M., Cordin, C., Reijnen, E., & Laasner Vogt, L. (2017). Chancen und Risiken der Nutzung von digitalen Brillen im Strassenverkehr (M. Hackenfort, ed.). ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-1272

Mündliche Konferenzbeiträge und Abstracts

• Kühne, S. J., Reijnen, E., & Bremermann-Reiser, S. M. (2023, June). A little thanks misses the mark : does communicating gratitude affect green travel choices? International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.
• Kühne, S. J., Reijnen, E., Laasner Vogt, L., & Baumgartner, M. (2021). Can CO2e labels encourage green food choices? International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.
• Fabrikant, S., Reijnen, E., & Weber, W. (2020, November 6). Virtual reality and political decision-making. Digital Democracy Workshop, Zurich, 5-6 November 2020.
• Gosteli, F., Hartmann, C., Reijnen, E., & Hackenfort, M. (2018). Reducing single-use waste : determinant factors for the use of reusable dishes on a university campus. Behave 2018 : Book of Abstracts.
• Högger, M., Hartmann, C., Reijnen, E., & Hackenfort, M. (2018). How to motivate people to eat more environmental friendly? : an intervention study that investigates also on unconscious processes. Behave 2018 : Book of Abstracts.
• Lohmann, A. C., Hartmann, C., Reijnen, E., & Hackenfort, M. (2018). Train, Plane or Skype? Testing possible interventions to reduce flight emissions at Zurich University of Arts. Behave 2018 : Book of Abstracts.
• Hackenfort, M., Hartmann, C., & Reijnen, E. (2016). “Times are changing” - why people change the way they travel : finding and explaining specific reasons for changes in travel modes. 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.
• Hartmann, C., Reijnen, E., Hoegger, M., & Hackenfort, M. (2016). Plane or train? : CO2-emission information, price and some other factors explaining travel mode choices by millennials. 4th European Conference on Behaviour and Energy Efficiency (BEHAVE 2016), Coimbra, Portugal, 8-9 September 2016.

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